Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence.

Blogging 121

Blogging Software B2B Survey 121

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. As the Onclusive report notes, “The media ecosystem is not dying. So, what’s PR to do about it?

Survey 96

Survey Journalism Study Pitching 96

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. Consider the recent innovations around generative AI.

Technology 170

Technology Strategy Privacy Healthcare 170

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Maxim Behar

JANUARY 24, 2022

Even with so much success, he decided to resign from the post of Managing Editor remembering what Sir Winston Churchill said, “you can achieve a lot with the journalism, but you should know exactly when to quit.” Everything transparent is ethical! When Maxim was in high school, he ever since wanted to be a brilliant journalist.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Bianchi Biz Blog

OCTOBER 9, 2023

How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio. That responsibility is always top of mind when I evaluate the news value of potential stories. I was raised on a small family farm in northwest Ohio.

Transportation 101

Transportation Meeting Newspapers Media 101

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. Media bias and PR ethics. The survey shows, most respondents say the media is objective “often” (41%) and “sometimes” (37%); few chose absolute answers (i.e. That’s up from 68% in 2019 and 51% in 2018.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

AUGUST 23, 2022

Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. With more disinformation and misinformation out there, we have seen the importance of cultivating strong relationships with traditional media.”.

Survey 145

Survey Media Report Journalism 145

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional.

Publicity 150

Publicity Policies Social Media Study 150

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. The media attention that companies get can positive or negative. This is good for business and good for our country.

Brand 253

Brand Branding Government Ethics 253

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. It was the end of my journalism career, but within two weeks I knew that I’d made the right decision, because not only was I writing stuff for him, but I was influencing the way he thought about things.

Enterprise 69

Enterprise Ethics Engineering Technology 69

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. This is about putting the public back into public relations and the social back into social media.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. What you say and how you say it can make or break that credibility. Learn them. Newsworthy.

Media Relations 40

Media Relations Media Local Healthcare 40

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? Both journalists and communication professionals tell stories. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She’s just getting started in her social media marketing career, but I can see a path of growth and opportunity for her at Affinity in the months ahead.

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

SEPTEMBER 7, 2021

The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point. How long have you been in journalism and how did you get started? Sometimes it’s better to blow them away with compelling insights and data. My pathway was very typical. I used the G.I.

Meeting 92

Meeting Transportation Media Journalism 92

5W PR

FEBRUARY 4, 2019

The downturn in media relations is just one of the many challenges faced by PR professionals. Toni Harrison from Etched Communications says, “It is vital for communications professionals to clearly define the value, purpose and potential impact of traditional media coverage upfront.

Consumer 68

Consumer Ethics Measurement Journalism 68

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. The journalism world is much more fast-paced.

Media 112

Media Journalism Report Video 112

Sword and the Script

NOVEMBER 7, 2023

I took a close look at PRophet back in March of this year and wrote up a briefing – have a look if it sounds interesting: This AI is ‘Taylor’ made for media relations; prophet adds generative AI to PR software. Both products are organized under a “Comms Tech Unit,” which is led by PRophet founder Aaron Kwittken.

Employee 141

Employee Software Survey Tools 141

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Local news and indy journalism more trusted. “I PR finds owned media programs complement media relations efforts.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stuart Bruce

MAY 29, 2016

It’s understandable why journalists think they can do ‘public relations’ as their main experience of it is being on the receiving end of media relations. They don’t understand it’s only part of what public relations actually is. It’s far more than just media relations.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Also, unless you are a big name in the PR or journalism world, or have a PhD, don't expect to be able to transition to a full time teaching position.

Education 107

Education Course Nonprofit Resources 107

Cision

JANUARY 20, 2016

I went to school at Arizona State University and I was majoring in communication and journalism at the Walter Cronkite School of Journalism. My role was public relations, so I managed all the media that attended the mountain, came to the mountain to do stories and set them up with interviews and provided them specific data.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

Landis PR

NOVEMBER 22, 2021

Reporters often note that the most offensive public relations practices include receiving pitches that are irrelevant to their beat, too many follow-up inquiries, and pitches that are too self-promotional without a real story. On the flip side, PR pros have peeves with media who post a release as-is and lazy media who get details wrong.

Ethics 52

Ethics Pitching Storytelling Report 52

Sword and the Script

MARCH 17, 2015

They hated the company in a visceral way that defies the calm and impartiality that’s characteristic of journalism. WHY WOULD ANYONE WRITE A PITCH IN ALL CAPS?! Finally I settled on marketers trying to do a little media relations as an additional duty (a terrible idea). PR media relations'

Pitching 60

Pitching SEO Media Relations Report 60

Stern + Associates

JANUARY 22, 2015

In my undergraduate thesis, I took the position that the media is responsible for creating and fueling these stereotypes, ultimately threatening our ability to do our jobs effectively. However, the media is also responsible for misinforming the public with these untruths: Public relations is confrontational.

Media 48

Media Reputation Film Construction 48

PR Conversations

OCTOBER 28, 2014

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.

Leadership 111

Leadership Publicity Government Journalism 111

PRSay

MARCH 29, 2017

“Most people do believe that technology companies are a little slippery about use of data, that you don’t really behave ethically with the use of it,” Edelman says. RELATED: Get new strategies to build coverage and trust at the PR and Media Relations Summit in New York.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. (written by Tiffany Gallicano) .

Sports 0

Sports Leadership Internal International 0

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? For those plying the lost art of media relations (i.e., Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

JULY 24, 2018

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. The Aesthetics of Text: Writing Readable Blog Posts.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

DECEMBER 26, 2023

This past year, we saw the addition of numerous generative AI integrations into media outreach tools, and I think that’s only the beginning. ” ~ Tressa Robbins , Customer Onboarding VP / Content & Social Media Manager, Burrelles 37.

Writing 198

Writing Communications Marketing B2B 198