PeakMetrics Insights

AUGUST 15, 2019

You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). And don’t forget to publish this content out to social media! Research journalists that write about your competitors and follow them on Twitter. Engaging in social media is a great way to build a relationship.

Media 40

Media Viral SEO Engineering 40

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content.

Data 60

Data SEO Engineering Strategy 60

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Still Seeking Inspiration?

Case Study 130

Case Study Study Writing How To 130

David PR Group

JUNE 8, 2017

My phone was blowing up earlier this week with colleagues and friends asking my opinion of the 10 Harvard students who had their admissions canceled after posting offensive memes on social media. The story broke in the Harvard Crimson and soon went viral. Social media #fail of the year.”. Again, probably higher.).

Privacy 66

Privacy Reputation Google Engineering 66

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Something else was going on. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MARCH 22, 2016

But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP. This means strengthening relationships with existing clients while also engineering systematic programs for attracting new clients that look a lot like the most profitable clients now.

Survey 60

Survey System Trends Small Business 60

The Resolution Blog

JANUARY 8, 2018

Google has just announced one the biggest changes to the search engine in recent years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. If only there was a way to capture all of my social media metrics in one place… New tool tip alert!

Tools 136

Tools Publicity SEO Measurement 136

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs). Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

prTini

SEPTEMBER 24, 2014

Their easy to use interface is brilliantly engineered to make content analysis and promotion a science. Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing. Media: Similar to My Blog Guest, post your content for others to share and link to.

Tools 72

Tools Viral Engineering Comparison 72

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. I’d label the tool as a nice-to-have and a bonus layer alongside a media database. Again, you can import the original template that you can just tweak to suit a follow-up or write an entirely new email from scratch.

Digital PR 161

Digital PR Tools Pitching Film 161

Beyond PR

MARCH 23, 2016

A major reason for this is that search engine algorithms are continually giving more weight to human behavior. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. If you’re writing a white paper, think about adding call-out graphics that highlight a quote or statistic used in the text.

Video 40

Video eBook Viral Infographics 40

Flatiron Communications

JULY 25, 2014

She then outlined the event format wherein a handful of editors and reporters who have sourced news, verified or debunked the reports and crowd-sourced stories — all through social media — will share their stories in a series of lightning rounds. It [official social media feeds] helps us get to original documents.

Airlines 37

Airlines Journalism Twitter Social Media 37

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

APRIL 7, 2016

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. Now we’re onto something.

Social Media 40

Social Media How To Media eBook 40

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

DECEMBER 1, 2021

As social algorithms send less and less referral traffic to publisher sites, it’s worth remembering: email continues to beat social media in terms of engagement and accessibility. You just paste your writing, add whatever images you like, slap on some tags, and presto. Not convinced?

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145

Contently - Strategy

APRIL 9, 2024

Did one of your white papers go viral or get backlinked by many notable websites? Repurposing blog posts into social media content Wrote an in-depth listicle or did a deep dive into a how-to post? If your blog post is thoroughly exhaustive, you can even make multiple social media posts covering each pointer in detail.

eBook 52

eBook Video YouTube Blogging 52

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. The blog is listed first for a reason; it’s the engine. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JUNE 11, 2021

One of my LinkedIn posts went viral. I may not be here writing this to you if that didn’t happen. In a sense, you’re telling readers and search engines that you know what you’re doing. This primarily included writing guest posts on high authority websites in our domain. It didn’t.

Marketing 126

Marketing SEO Reddit Viral 126

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. The blog is listed first for a reason; it’s the engine. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. But let’s be real — it’s not sexy.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. The fact is, social media allows us to reach countless people on a constant basis. Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business.

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52