5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd.

Strategy 78

Strategy Brand Branding Product Launch 78

5W PR

OCTOBER 19, 2023

Celebrity endorsements have been a staple of marketing and advertising for decades. From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Consumers are bombarded with famous faces promoting various products, which can lead to fatigue and skepticism.

Brand 78

Brand Branding Product Launch Sports 78

5W PR

AUGUST 23, 2023

They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image. Event planners organize and manage various events, including product launches, press conferences, fundraisers, and corporate gatherings.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Communications Conversations

SEPTEMBER 2, 2015

It combines two loves of mine: employee communications and social media. And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online. How many blog posts have you read with the “tip”: Activate your employees! They believe in your products.

Employee 60

Employee Social Media Brand Branding 60

Prohibition

AUGUST 16, 2021

In fact, 42% of executives have made a business-related purchase after watching a work-related video online, so not only does video enhance your LinkedIn marketing, it also delivers real results. With that in mind, here’s our thoughts on how you can enhance your LinkedIn video marketing.

LinkedIn 62

LinkedIn Video How To Marketing 62

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Your employees should also have a clear understanding of your mission and vision statements.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

Ethical Voices

SEPTEMBER 18, 2023

And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally. For example, the product launch sits with let’s say brand Y. And the marketing team is working on it. They have the case law. PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What is Influencer Marketing? These influencers promote products, services, or causes to their audience and enhance brand credibility.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. Get on the same page as marketing. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. The next time you launch a new product feature, add FB Live to your list of tactics.

Facebook 177

Facebook Community Advertising Advertising 177

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. In fact, those qualities may be more important for a startup founder, because thought leadership can carry a more substantive narrative than a new product. Still others bring in the PR firm too soon. It happens.

Agency 205

Agency Pitching Internal International 205

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful.

Creativity 103

Creativity Data Measurement Product Launch 103

Sword and the Script

JUNE 13, 2023

Consider the following: 68% “said they wanted data” such as original research; 37% said they won’t consider covering a product unless the pitch includes “data showing trends and problems the product is solving for my readers.” This company makes the key cards that many corporations use to give employees office access.

Journalism 134

Journalism Media Relations Report Media 134

Prohibition

NOVEMBER 10, 2021

The video was also effective with its product placement, showing players in a wide range of boots, using different types of equipment and wearing different items of clothing. Dollar Shave Club also put a face to the brand as their CEO Michael Dubin acts throughout alongside employees, making the video as authentic as possible.

Video 62

Video Sports Film Employee 62

Shift Communications

FEBRUARY 9, 2015

For marketers and communicators, the momentum has reversed in terms of balance between corporations and job seekers. Employer growth is good news for marketers and communicators because corporate employees are very often the people we’re trying to reach. Vice President, Marketing Technology. Christopher S.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Opening up the floor and encouraging your employees to ask questions will help make informed decisions, and avoid employee backlash later on, when it might be too late.

Reputation 75

Reputation Employee Leadership Product Launch 75

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Your innovative new product is close to launch…but competitors are close behind. When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Opening up the floor and encouraging your employees to ask questions will help make informed decisions, and avoid employee backlash later on, when it might be too late.

Reputation 48

Reputation Employee Leadership Product Launch 48

PR Fuel

MARCH 14, 2021

Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. Press releases are different than content marketing blog pieces in that they’re also written like a news story. It may be time to consider press releases.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing?

Interviews 104

Interviews Publicity Technology Social Media 104

PR Fuel

AUGUST 27, 2020

The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money? That’s where marketing and promotion come in. Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product.

Nonprofit 88

Nonprofit Local Writing Examples 88

Critical Mention

SEPTEMBER 3, 2018

Creating status updates through your company’s page and having individual employees share news also builds credibility. Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Communications Conversations

APRIL 6, 2015

But, these examples we’re seeing so far are largely brand/marketing-type executions. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Think about the following scenario: Your brand is launching a huge new product at CES. Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Just this week, United Airlines removed two young female passengers traveling on employee passes. Leggings, which were deemed inappropriate for employee relatives to wear while traveling on the airline. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. For example: A lawsuit alleging dangerous product defects. Claims of sexual harassment by an employee might trigger this response plan.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. counterparts.

Pitching 36

Pitching Transportation Conference Report 36

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

MARCH 12, 2024

Effective pre-launch PR strategies include: Creating a waitlist on your website. Hosting a launch event. Influencer marketing to spread the word. This is crucial when starting up a new tech firm, as you can’t afford to delay marketing and PR efforts. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Product Specs for Product Launches For product launches, include key differentiators of the product that make it stand out from competitors or prior versions.

Examples 62

Examples Product Launch Data Report 62

Onclusive

JULY 27, 2023

Improved Stakeholder Engagement: Through strategic comm efforts, campaigns have the power to engage and connect with various stakeholders such as employees and investors. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools Internal International Resources 354