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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home. Travel is about being there, after all.

Travel 145
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The importance of Instagram Reels for brands

NewsWhip

Instagram introduced Reels as an easy way to create and discover short-form videos, which are now discoverable in NewsWhip Spike. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . View this post on Instagram A post shared by Marriott Hotels & Resorts (@marriotthotels).

Instagram 146
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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. At Socialfly we are experts in all things social media, and we have known for a long time that video content is king of the social media world.

Video 283
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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

Many captured the scene on their smartphones, and the video was more shocking than the headline; the man is screaming as he is wrenched from his window seat and dragged down the aisle, his face bleeding after apparently hitting an armrest. The airline offered up to $800 for anyone willing to give up his seat and fly later.

Airlines 159
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories. Its website has a success stories page , with well-produced articles and videos featuring “trailblazers” – Salesforce users.

Brand 149
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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

It followed support from the Treasury for large employees a week ago. At work and home video has become the norm. Hotels are opening to NHS staff and homeless free of charge. In large organisations managers are continuing to work as normal while those on the front line are furloughed. Privacy concerns have evaporated.

Crisis 167
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How to Never Run Out of Great PR Ideas Again

Doctor Spin

After some publicity and targeted lobbying, eggs, ham, and bacon became the quintessential American breakfasts, and hotels worldwide started serving eggs, ham, and bacon for breakfast. Airbnb took on a stupid majority (“you can’t build a successful hotel company without having any hotels”).

How To 52