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The importance of Instagram Reels for brands

NewsWhip

Instagram introduced Reels as an easy way to create and discover short-form videos, which are now discoverable in NewsWhip Spike. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . View this post on Instagram A post shared by Marriott Hotels & Resorts (@marriotthotels).

Instagram 146
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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

Many captured the scene on their smartphones, and the video was more shocking than the headline; the man is screaming as he is wrenched from his window seat and dragged down the aisle, his face bleeding after apparently hitting an armrest. It’s hard to put a price tag on reputation.

Airlines 159
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories. Its website has a success stories page , with well-produced articles and videos featuring “trailblazers” – Salesforce users.

Brand 149
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How to Never Run Out of Great PR Ideas Again

Doctor Spin

After some publicity and targeted lobbying, eggs, ham, and bacon became the quintessential American breakfasts, and hotels worldwide started serving eggs, ham, and bacon for breakfast. Airbnb took on a stupid majority (“you can’t build a successful hotel company without having any hotels”).

How To 52
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video.

Mobile 101
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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62
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Leeds PR Account Manager Job Vacancy

Prohibition

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Advise company on handling sensitive public issues to preserve reputation. CIPR Yorkshire & Lincolnshire Pride Awards 2015.

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