Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. She won an Emmy in 2008 as a Field Producer at CBS 2 News Chicago and then became spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection in 2014 where she spearheaded the communication strategy for several high profile policies such as: house sharing ordinance (Airbnb); ridesh

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Interviews Radio Small Business Pitching 284

Deirdre Breakenridge

FEBRUARY 23, 2018

We’re headed into March and spring is almost here. In a few months, seniors will graduate and look forward to pursuing new opportunities in the workplace. What’s the best way to get noticed between now and then? Using social media to launch your personal brand and help you land your dream job. On Thursday, March 8th at 12:00 p.m. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career.

Brand 213

Brand Branding How To Social Media 213

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything. Many companies operate in a crowded environment prone to fast changes and quick obsolescence.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Ronn Torossian

FEBRUARY 22, 2018

Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider. Timing. There are so many factors that need to be considered for success, but timing is one of the most important.

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Blogging Agency Strategy Brand 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Flack's Revenge

FEBRUARY 20, 2018

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder what it means to do a good job in PR. Does getting results from what some might call B.S. amount to a good day’s work?

Pitching 149

Pitching Trade Shows Software Agency 149

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2018

For any organization in initial conversations with a public relations agency, there are many questions to be asked. The obvious ones include queries about relevant experience, the team’s approach to media relations, and case histories. Every client has its list of questions, including very relevant ones and occasional eye-rollers. Here are some of the most common questions we get and our perspective on how helpful – or not – they are in making the best decision.

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Agency Media Relations Resources Internal 136

Ronn Torossian

FEBRUARY 22, 2018

Like anything else, your desk should fit the needs of you and your job. But we have a few suggestions of things you could have at your desk to improve your productivity. Here are some of our ideas. Timer. There are all kinds of them out there. You can get a basic kitchen timer in fun food shapes like a lemon or tomato usually for $10 or less. You can also get a very high-tech or even timer if you love gadgets.

Blogging 150

Blogging Publicity 150

Prowly

FEBRUARY 20, 2018

There are certain stories out there that would connect to the people all around the world. That no matter what culture, age or gender, it’s universal. These are little tricks by Matthew Luhn. The post How To Turn “Once Upon a Time” Into A Secret Storytelling Weapon For Your Business appeared first on Prowly Magazine.

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Storytelling How To Content Marketing Marketing 143

PRSay

FEBRUARY 20, 2018

“ E. pluribus unum ” graces the back of the U.S. dollar and is Latin for “out of many, one.”. The phrase captures the original vision of our country, where the differences of the colonies created a greater whole. This concept is also at the core of Diversity & Inclusion (D&I) principles, which took center stage at a recent panel discussion co-hosted by PRSA’s Georgia Chapter and ColorComm , a national business community for women of color in the communications industry.

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Employee Groups Energy Resources 110

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Steve Barrett on PR

FEBRUARY 23, 2018

Integrity and trust must be the objectives of all modern enterprises - and the effective CCO is at the heart of achieving these elusive goals.

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Enterprise Company 122

Ronn Torossian

FEBRUARY 20, 2018

The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped. If you were a kid who begged your parents to take you to the movie, you likely laughed the way through Peter and his pals playing pranks on the annoying human characters in the film.

Film 150

Film Groups Blogging Crisis 150

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Hard to select just one, eh? Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!

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Instagram Crisis Local Privacy 98

Presspage

FEBRUARY 20, 2018

4. The Shepherd Center. Even though the work that is being done at the Shepherd Center can sometimes remind us of the fact that miracles do exist, it is not everyday that a hospital specializing in brain and spinal cord injuries, gets the opportunity to make the evening news or the morning headlines. Atlanta-based Shepherd Center has used its hybrid content strategy effectively, attracting attention of news media and the general public alike. 5.

Healthcare 89

Healthcare Brand Branding System 89

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

FEBRUARY 21, 2018

Joining the 5W team a year and a half ago, I never could have anticipated the growth and opportunities that would come my way as I stepped foot into the buzzing offices on my first day. Leading the Recruitment team means I get an up-close and personal view of our staff on a daily basis and it’s truly been one of the most rewarding experiences of my career.

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Publicity Creativity Employee Industry 79

Communications Conversations

FEBRUARY 20, 2018

Two weeks ago, the eyes of the world were on Minneapolis during Super Bowl week. And, among other things (including a fantastic game), that meant brand activations. At parties. At Mall of America. And, at Super Bowl LIVE in downtown Minneapolis. One of my clients (my longest-running client, in fact) was particularly active that week with two big brand activations on Super Bowl LIVE and a number of other brand milestone events throughout the week.

Social Media 76

Social Media Media Video Trends 76

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage.

Sports 74

Sports Communications Viral Fashion 74

Presspage

FEBRUARY 23, 2018

The company’s history dates back to 1889, when the Michelin brothers ran a rubber factory in Clermont-Ferrand in France. Historical records speak of a cyclist entering their shop to repair -what is now called- a tubular tyre. As tubulars are glued to the rim, it took the brothers over three hours to remove and repair the tyre, which then needed to dry overnight.

Automotive 88

Automotive Engineering Advertising Advertising 88

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Ishmael's Corner

FEBRUARY 22, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every person in a consultancy — and not just a PR agency … could be any type of professional services firm — has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s not personal (usually). Sometimes, it’s simply a byproduct of the company’s culture.

Agency 71

Agency Storytelling Communications Publicity 71

PR in High Definition

FEBRUARY 20, 2018

Already failed your New Year’s Resolutions? Back to munching on the chocolate, crisps or having that cheeky 6pm G&T? Luckily (or unluckily) Lent poses another opportunity when we can all try to give something up. So what bad marketing habit should we be trying to give up? I’m sure there are quite a few that spring to mind, but there is still one bad habit that many are still guilty of – guessing.

Marketing 69

Marketing Analytics Data Creativity 69

HMA Public Relations

FEBRUARY 22, 2018

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations. The post Frequently Asked Questions about Public Relations appeared first on HMA Public Relations.

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Publicity Journalism Local Media Relations 73

Sword and the Script

FEBRUARY 17, 2018

“In areas where they are simply incompetent, smart executives don’t make decisions or take actions. They delegate. Everyone has such areas.” – Peter Drucker. To say the role of the modern CMO is challenging is an understatement. On one hand, the marketing landscape is changing at an increasingly faster rate, and it’s a genuine challenge to keep up. On the other hand, marketing is one of the few things in business that everyone experiences in their daily lives, and so are quick to assume they are

Data 63

Data Technology Fashion Interviews 63

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Beyond PR

FEBRUARY 22, 2018

A company that takes the time to define and shape culture and values is one that employees are proud to work in. Companies with strong culture can, in fact, reduce job turnover. Studies show that organizations with high company culture have just 13.9 percent turnover whereas others with low company cultures have 48.4 percent. But what does it mean to have company culture?

Company 70

Company How To Employee Resources 70

Mark My Words

FEBRUARY 23, 2018

Are they, aren’t they? Will they, won¹t they separate? Forget the TV soaps. This week has been all about the Cheryl and Liam. Earlier in the week the Sun¹s showbiz guru Dan Wootton broke the story that the showbiz couple were about to split. According to his scoop, the dynamic duo were struggling to keep their relationship afloat. His breaking news caused an avalanche of Twitter and social media commentary as the veracity of the leak was debated.

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Course Energy YouTube System 60

Barokas

FEBRUARY 22, 2018

It’s Wednesday night – my Olivia Pope wine glass (code for abnormally large wine glass) is filled with a hefty pour of rosé, my feet are up and none other than The Bachelor is on TV. I don’t have cable, so I’m watching it a couple of days after it aired following mentally tiresome days dodging every social media spoiler so the surprise of who goes home this week isn’t ruined.

Banking 60

Banking Television Survey Sports 60

Sword and the Script

FEBRUARY 20, 2018

I’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me.

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Technology Marketing Retail Interviews 61

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Beyond PR

FEBRUARY 20, 2018

Recently, I sat down with Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers. In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely

Strategy 69

Strategy Analysis Technology Measurement 69

Mark My Words

FEBRUARY 23, 2018

Even in his lifetime the work of John Williams Waterhouse rarely made much of a stir in the art world. He is often classed as a pre-Raphaelite although he was painting his scenes of Arthurian chic long after the brotherhood were fashionable. Nobody would have noticed the sudden removal from display of his work Hylas And the Nymphs had not the Manchester Art Gallery sent out an announcement that it had done just that in order to “prompt debate”.

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Print Viral Film Construction 60

Axia PR

FEBRUARY 19, 2018

Don’t waste the media’s time with non-newsworthy details. There’s a difference between internal news that you share with your employees and your company’s board of directors and external news that’s worthy to share outside the walls of your company. As a public relations firm, we work hard to educate our clients about what news they should share with the media.

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Education Employee Internal International 63