ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” I never said this at the time, but now I can admit: I don’t really know what that means. But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in

Interviews 296

Interviews How To Reddit Journalism 296

The Resolution Blog

JULY 31, 2023

Stella is joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went to head-up media relations at the world’s leading cancer charity; Cancer Research UK. They discuss the moment Martin made his career-defining decision and why he and the charity have never looked back. They look at […] The post How Crime Journalism led to a Leading UK Charity PR Newsroom appeared first on PR Resolution — by CoverageBook.

Journalism 296

Journalism Newspapers Media Relations Media 296

Ronn Torossian

AUGUST 3, 2023

Cultural Diversity in Customer Service Cultural diversity is essential in today’s business world, especially in customer service. It refers to the presence of various cultures in a society, workplace, or customer base. Embracing and valuing cultural diversity is crucial for businesses to cater to a diverse customer base effectively. It enhances customer satisfaction, builds […] The post Cultural Diversity in Customer Service appeared first on.

Customer Service 195

Customer Service Brand Branding 195

PR for Anyone

AUGUST 1, 2023

As the saying goes, “Health is wealth.” This is especially true for us women in the latter stages of life. Kristen Coffied, founder of The Culinary Cure, is here to show us how small, mindful habits can lead to big results. Kristen shares how she regained her health and confidence through clean eating and daily exercise. From hydrating like a pro to buying organic foods, we’ll get all the tips and tricks to stay on top of our game.

Exercises 130

Exercises Instagram YouTube Training 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 2, 2023

As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail rankers overall TotalSocial, offline and online lists. With the pinnacle of the month […] The post Competing with Amazon: Unveiling the Top 10 TotalSocial Retail Champions appeared first on Agility PR Solutions.

Retail 148

Retail Consumer Marketing Brand 148

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos.

Social Media 118

Social Media Video Marketing Media 118

Axia PR

AUGUST 1, 2023

While every brand wants to distinguish itself from the competition, collaborative efforts may yield unexpected results. Though brand distinction and collaborations seem like opposite approaches, the confluence of Threads, Sperry, and Natty Light showcases the potential for success.

Brand 118

Brand Branding Publicity 118

Agility PR Solutions

AUGUST 1, 2023

Edelman’s most recent Trust Barometer in January 2023 had some uplifting news for the business world, revealing that business was the most trusted institution globally, with 60 percent of people saying they trusted businesses at least somewhat. Of course, given the common perceptions of institutions like government and media these days, that’s no real surprise—or […] The post Most companies worldwide say they support DEI initiatives and many say they’re taking action—but 75 percent of cons

Consumer 148

Consumer Company Government Course 148

Stern + Associates

AUGUST 2, 2023

“Failure” doesn’t have to be a bad word. In fact, failing well can lead to unexpected positive breakthroughs. In this episode of Minds Worth Meeting, Whitney Jennings speaks with Harvard Business School’s Amy Edmondson, author of the upcoming book “ Right Kind of Wrong: The Science of Failing Well “ In this episode: Amy discusses the origins of her interest in studying one of today’s most important organizational teaming topics – psychological safe

Meeting 100

Meeting How To Groups Employee 100

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.

Video 118

Video Social Media Media YouTube 118

Axia PR

JULY 30, 2023

Here’s how you can use AI to automate tasks in the public relations industry. Artificial intelligence is more relevant in the field of PR than ever. It’s important for PR pros to be up to date on the latest AI trends so they can use them to their advantage in automating tedious, often mundane tasks. The future of AI in PR will likely assist industry professionals in focusing their attention on more important tasks and responsibilities.

Trends 118

Trends Industry Publicity Digital PR 118

Agility PR Solutions

AUGUST 3, 2023

As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. Keeping a close eye on how your PR campaigns perform is paramount to understanding your brand, your audience, and the overall market. However, the process itself is not always straightforward. This guide will be revealing why tracking PR […] The post Tips for measuring and tracking PR campaigns—5 key metrics to watch appeared first on Agility PR Solutions.

Measurement 147

Measurement Strategy Brand Branding 147

Wadds Inc.

AUGUST 3, 2023

Thanks for all the feedback on my research over the past week. I missed a significant issue related to career progression and the development of managers in public relations. Never let it be said that social media is no longer social. Thank you to everyone who commented, directly messaged me and called me with comments t about the research hypotheses I shared via my blog and LinkedIn describing the role of public relations in management.

Publicity 98

Publicity LinkedIn Study Social Media 98

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Institute for Public Relations

JULY 31, 2023

The U.S. Supreme Court handed down three high-profile decisions in 2023 that have major implications for public relations practitioners and communicators. While the impact of each of these cases, which involve affirmative action, fair use and copyright, and legal immunity for online platforms, is yet to be fully realized, communication professionals should expect to experience … Continue reading What the 2023 U.S.

Communications 98

Communications Publicity Public Affairs Blogging 98

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai.

Communications 97

Communications Marketing Pitching Technology 97

Agility PR Solutions

JULY 31, 2023

The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of course the unpredictability of a shaky economy. This threatening landscape is making organizational culture more […] The post As employee engagement challenges mount, CEOs worldwide turn their focus to company culture as a lead

Leadership 147

Leadership Employee Company Internal 147

Medianet Australia

AUGUST 2, 2023

Carmen Parahi is forging a path as the Pou Tiaki Matua Executive at Aotearoa New Zealand’s, Stuff, reconciling with her Māori ancestors and helping others to do the same.

Interviews 98

Interviews Media 98

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Institute for Public Relations

JULY 31, 2023

Nielsen examined the representation of disability-related themes, visuals, and topics in TV advertisements. Nearly 450,000 primetime ads on broadcast and cable TV were analyzed in February 2021. Key findings include:1.) 26% of Americans are living with a disability.— Only 1% of ads studied included representation of disability-related themes, visuals, or topics.2.

Advertising 98

Advertising Advertising Study Blogging 98

Steve Barrett on PR

AUGUST 3, 2023

Commentary around companies’ second-quarter earnings sheds light on the impact of marketing by brands including Bud Light and Miller Lite that was attacked by conservative critics.

Brand 116

Brand Branding Company Marketing 116

Agility PR Solutions

JULY 30, 2023

Prior to jumping to the PR side of the fence from the newspaper wall, I was a reporter and editor at New York City dailies and wire services. As a reporter and editor, I always took into account the news value, the feature story possibilities or the uniqueness of a story being pitched to me. […] The post Why PR campaigns often don’t work—and how to make them more media friendly appeared first on Agility PR Solutions.

Newspapers 147

Newspapers How To Media Pitching 147

5W PR

AUGUST 4, 2023

Beauty supplements have become popular for enhancing physical appearance and promoting wellness. They come in the form of pills, capsules, or powders and target specific beauty concerns like skin health and hair growth. While not a cure-all, beauty supplements can support a healthy and radiant appearance. However, it’s important to remember that they should not replace a balanced diet or healthy lifestyle.

Exercises 78

Exercises Mobile Agency Blogging 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

NewsWhip

AUGUST 3, 2023

Summer is a time to indulge. It’s the perfect excuse to treat yourself to a well-deserved vacation, ice cream after every meal, or maybe a John Deere tractor? For one woman in Massachusetts, a tractor was the perfect 97th birthday treat, and it became one of the biggest brand stories in July. Before we dive into the other brands that made the biggest splash in the headlines last month, let’s take a look at how brands were written about in general.

Brand 78

Brand Branding Local Web 78

PRSay

AUGUST 1, 2023

Over my several decades as a health care business writer and editor, browsing hundreds of company websites and receiving (and deleting) thousands of press releases, I have not bothered to count the number of times an organization has claimed that some virtue or other is “in our DNA.” But it’s a lot. The term “ corporate DNA ” even has its own Wikipedia page.

Wikipedia 78

Wikipedia Corporate Leadership Consumer 78

Agility PR Solutions

AUGUST 3, 2023

Ecommerce search engine optimization is a vital strategy for attracting more shoppers to your online store. It involves implementing various optimization techniques to improve the ranking of your website in search engine results. With effective SEO for ecommerce, you can appear in more relevant search results, driving increased traffic, leads, and sales to help your […] The post 3 effective strategies for ecommerce SEO every marketer should know appeared first on Agility PR Solutions.

SEO 146

SEO Strategy Marketing Engineering 146

5W PR

AUGUST 2, 2023

Quality sleep is a challenge for many in today’s fast-paced world. But advancements in sleep technology can make a difference. Wearable devices and smart home gadgets are among the innovations that monitor, analyze, and optimize sleep. Sleep tracking devices Wearable devices such as fitness trackers and smartwatches equipped with sleep-tracking capabilities can provide valuable insights into sleep patterns.

Technology 78

Technology System Exercises Data 78

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

PReview: A Blog by NewsVoir

JULY 31, 2023

Unveiling the Futuristic Approach In the ever-evolving landscape of modern technology, Virtual Reality (VR) and Augmented Reality (AR) have emerged as transformative tools, offering unparalleled and immersive experiences to audiences. VR takes users on captivating journeys into virtual realms, blurring the lines between reality and imagination, while AR enriches real-world experience by seamlessly integrating digital […] The post Using Virtual Reality and Augmented Reality in PR appeared f

Technology 87

Technology Tools Blogging Marketing 87

Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. However, the process can be overwhelming if you're unfamiliar with the necessary steps and resources involved. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. 1.

Employee 87

Employee Small Business Resources Insurance 87

Agility PR Solutions

JULY 30, 2023

Businesses are ready to put AI to work in full force, but nearly all companies are having to slow down their approach because (among other reasons) most employees are not knowledgeable enough about how to employ the tech to use it responsibly. New research from learning management system training firm TalentLMS sheds light on the […] The post As companies prepare for upskilling workforces in the age of AI, new HR survey identifies the most in-demand human skills to focus on appeared first

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Survey Company System Training 147