ImPRessions - Crenshaw Communications

JULY 5, 2023

Cannes Lions has long been a fixture on my calendar, but from a distance. With over a decade of experience in adtech PR, I’ve orchestrated or supported more Cannes campaigns than I can count, but I never attended until this year. Did it live up to the hype? Definitely. And it proved both exhilarating and exhausting, as many told me it would. The whirlwind of meetings, parties, and party-meetings made for a wild ride, to say the least.

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Agility PR Solutions

JULY 4, 2023

In the modern era, where digital platforms shape business strategies and community perceptions, a new key player has emerged: digital PR in earned media. The boundless landscapes of the digital world offer a vibrant playground for brands to express their voices, ideas, and narratives in unique ways. But to make a lasting impact, organizations need […] The post 7 ways your business or brand’s digital PR plays a role in earned media appeared first on Agility PR Solutions.

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PR for Anyone

JULY 4, 2023

Let’s talk about #RealWorldSex with Cindy Gallop, the unapologetically fearless CEO of MakeLoveNot Porn. She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today. Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries!

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Axia PR

JULY 5, 2023

In this episode, guest Ryan Spalding joins host Jason Mudd to discuss the franchise industry, home improvement, and home services. They dive into the uniqueness and nuances of doing business in Canada and the U.S. Tune in to learn more!

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Industry 118

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

JULY 4, 2023

The Declaration of Independence might not have happened without a pamphlet written by Thomas Paine, which went viral and gave colonists a new identity The Fourth of July marks the day the United States declared independence from the British Monarchy in 1776. Fifty-six representatives from 13 former colonies signed their names to the document. What should interest anyone that studies persuasion – PR and marketing – is that the Declaration of Independence may not have happened without an influenti

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PR for Anyone

JULY 4, 2023

Let’s talk about #RealWorldSex with Cindy Gallop, the unapologetically fearless CEO of MakeLoveNot Porn. She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today. Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries!

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PR Fuel

JULY 7, 2023

Over the past five years, demand for the services of public relations firms has been going up by about 2.7% each year. In the United States alone, the public relations firm market now generates more than $20 billion in revenue every year. More than. Read More The post Web PR: What Is Digital PR and How Does It Work? appeared first on eReleases.

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Web Digital PR Publicity Marketing 101

Agility PR Solutions

JULY 6, 2023

In today’s rapidly evolving digital landscape, establishing a robust PR strategy is no longer a luxury but a necessity. Most people look online to find brands that can fulfill their needs. In fact, according to a report from Visual Object, 76 percent of consumers look for a company’s online presence before visiting the company physically. […] The post 5 digital marketing tools to help you develop a robust PR strategy appeared first on Agility PR Solutions.

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PRSay

JULY 5, 2023

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.” Standing about 900 miles away from Centennial Airport, the second-busiest general aviation airport in the United States and my place of employment, I had several thoughts: Who is our Airport Incident Manager (AIM) t

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Wadds Inc.

JULY 4, 2023

The public relations boom of the past three years is over. London has been the main beneficiary despite strong regional growth. Public relations was elevated in management during the COVID-19 pandemic. It experienced rapid growth as it helped organisations tackle the public health emergency. Health communicators within the NHS were at the frontline of the crisis.

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Mindful Marketing

JULY 3, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing How far are you willing to go for fun? For some, it’s battling the traffic and crowds at busy summer beaches. For others, it’s climbing over ice and fighting to breath on an expedition up Everest. Depending on one’s taste and budget, either one of these experiences can be a great time, but as extreme tourism increases, it’s time to ask, a

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Agility PR Solutions

JULY 5, 2023

Brand differentiation is essential in today’s competitive markets. Businesses must stand out and create a lasting impression to succeed. It sets a brand apart from its competitors and captures customer attention, leading to long-term success. Building brand loyalty is crucial, and differentiation is the key to achieving it. Competitive advantage Businesses can gain a competitive […] The post 9 insights on creating brand differentiation: Strategies to stand out appeared first on Agili

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5W PR

JULY 7, 2023

The concept of beauty tech has been evolving over the years. It’s been driven by advancements in technology and the changing needs of consumers. While early iterations of beauty technology can be traced back to various painting and Photoshop apps on computers, the real breakthrough came with the introduction of AR and AI technologies. In recent times, major brands have begun heavily investing in the beauty tech space.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

NewsWhip

JULY 6, 2023

Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. However, there are dedicated organizations such as Valent Projects actively working to detect and counter disinformation by malicious actors on a global scale. At NewsWhip’s June Linkedin Live event, Amil Khan, CEO and founder of Valent Projects, joined NewsWhip’s CEO, Paul Quigley, to address effective strategies

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Axia PR

JULY 1, 2023

Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.

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Agility PR Solutions

JULY 5, 2023

It’s the unfortunate reality that during economic downturns, as businesses look for ways to cut costs, their eyes often land on the advertising, marketing, and the PR and communications departments. In a timely webinar, Lucie Szalma, Senior Account Director, and Victoria Tidmarsh, Operations Director at Hatch, joined Agility and Bulldog Reporter from the UK to […] The post How to prove the ROI of PR in an uncertain economy: highlights from June’s webinar appeared first on Agility PR Solut

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5W PR

JULY 6, 2023

Snack brands achieve iconic status by standing out in a crowded market. Nike’s strong brand image and innovative products attract customers. Apple’s brand image has attracted millions worldwide. Snack brands can do the same with a differentiation strategy. For those struggling to differentiate, there are crucial elements to develop a standout snack brand.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Buchanan PR

JULY 6, 2023

This week, Meta introduced its latest offering, Threads. A direct competitor to Twitter, this new social media platform provides users with a seamless and engaging experience while leveraging the benefits of an existing built-in audience. But, is Threads here to stay? Or, is this just another doomed attempt to take down Twitter? What is Threads? Threads is a mobile-only social media platform developed by Meta.

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HMA Public Relations

JULY 6, 2023

Justin Liggin is exploring the new Threads platform from Meta in his latest blog post. Read to discover how Threads works, why this platform is Meta's response to Twitter and more.

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Agility PR Solutions

JULY 4, 2023

Not too long ago, it was said that every brand is a media company. Now every individual is. In a world that feeds on streams, tweets, posts, stories, and TikToks, building a personal brand should be easier than ever. But having free reign to influence can be an opportunity for some and incredibly overwhelming for […] The post Creating a personal brand for the room where it happens—key tips and insights appeared first on Agility PR Solutions.

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5W PR

JULY 5, 2023

Data is now a crucial factor in decision-making and innovation across various industries. However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets.

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Axia PR

JULY 5, 2023

See how these three top-tier commercial newswire services differ for paid press release syndication. In today's digital age, news releases are a powerful tool for companies and organizations to communicate their news and updates to the world. However, with so many commercial press release wire services available, it can be challenging to determine which one is best for your needs.

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HMA Public Relations

JULY 5, 2023

As HMA returns from the 4th of July holiday, Abbie Fink is discussing the First Amendment right to freedom of speech and freedom of the press. Find out more on the responsibility of being a consumer of news in this post.

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Consumer 73

Agility PR Solutions

JULY 2, 2023

Promoting diversity, equity, and inclusion (DEI, or DE&I) has become a key goal for global and national organizations that are committed to fair representation and equality for all. But having a goal and taking action toward it are two very different things. That’s why it’s absolutely crucial that PR practitioners and communication specialists begin strategizing […] The post 8 ways to incorporate DEI into your PR strategy that highlight your brand’s commitment appeared first on Agilit

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5W PR

JULY 5, 2023

Men and women have different health needs and concerns. To address this, the market offers specialized products for men’s health. But marketing these products requires a unique approach. It’s not the same as promoting general health products. Target Audience Marketing general health products and men’s health products differ in their target audience.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

PR 20/20

JULY 5, 2023

As marketers, we can agree that compelling, conversion-focused content is a cornerstone for your digital presence. We know that today's buyers prefer to self-educate almost entirely through the buyer's journey. And we know that people are turning to reputable websites for the information they need. So, when it comes to creating this content, how can you stand out while also serving the needs of your audience?

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HMA Public Relations

JULY 7, 2023

Just as public relations professionals must understand the needs of their clients, they must also be responsible for understanding the needs of the media. Find out more on the importance of relationships with the media in this blog post from Rayna Burgett.

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Agility PR Solutions

JULY 2, 2023

Navigating the world of financial PR can be challenging, but fear not—we’ve got you covered! In this article, we’ll explore an array of tips, tricks, and best practices that will help you expertly manage your organization’s public relations and effectively engage with stakeholders. From understanding your audience and building strong relationships to crafting compelling content […] The post Understanding financial PR: 8 valuable tips, tricks and best practices appeared f

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