Cision

JUNE 30, 2017

Around here, “change,” “transformation” and “taking it to the next level” are terms used daily — and we’re embodying these ourselves as a company with the help of a fresh new look and an official NYSE ticker symbol. This morning, we rang the bell to open trading on the New York Stock Exchange, where as of today, Cision is publicly listed as CISN, signaling the completion of our merger with Capitol Acquisition Corp.

Communications 0

Communications Publicity Media Measurement 0

Onclusive

JUNE 28, 2017

Monstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast. And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether […].

Report 265

Report Marketing Education 265

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? What about a flood of LinkedIn comments? That kind of engagement is always a good thing. But how valuable is it? How many PR programs can point to the number of prospects generated, or conversions from website visits?

Publicity 255

Publicity Storytelling Automotive Software 255

Prowly

JUNE 29, 2017

We buy based on the content that we find and consume and based on the experience that the content and the brand provide. This is why fake news is such a problem for brands. It’s false content, and as such it diminishes consumer trust even more. The post How Can Brands Earn Trust in the Fake News Era? appeared first on Prowly Magazine.

Brand 219

Brand Branding Consumer How To 219

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JUNE 29, 2017

Known as a progressive communications strategist, Ben Wyskida recently joined the ranks of Fenton PR as the new CEO. With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. His background includes expertise in criminal justice reform, sustainability, human rights and public interest law. He has also led “media for media” communications for investigative journalism non-profits.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Onclusive

JUNE 28, 2017

Monstrous file sizes, misguided statistics , focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast. And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether or not they’ll make it home for dinner.

Report 150

Report Marketing Guidelines Internal 150

Prowly

JUNE 27, 2017

Have you ever wondered how is it that some startups grow into massive multinational corporations while others keep struggling throughout their lives? The secret to business success lies in ‘growth hacking.’. The post These 4 Growth Hacking Techniques Work Like Magic for Start-Ups appeared first on Prowly Magazine.

Corporate 214

Corporate How To 214

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

JUNE 26, 2017

At some point in a public relations career, you will have to be the bearer of unpleasant news, or the person who helps craft its communication. But there are strategies for delivering such news properly, tempering the blow and assuring that no one shoots the messenger. First, you have to take a good look at where the news falls on a scale of one to 10, with one being minor and 10 being catastrophic.

Employee 159

Employee Journalism Social Media Company 159

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

The Proactive Report

JUNE 26, 2017

Creating content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy. One of the places you need visibility is in the search engines – Google in particular.

Google 149

Google Guidelines SEO Digital PR 149

Flack's Revenge

JUNE 28, 2017

I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here ). So when Axis CEO Ed Frank invited me back, I quickly said yes, and attended yesterday. Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business

Real Estate 120

Real Estate Wireless Mobile System 120

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks.

Writing 217

Writing Content Marketing Blogging Meeting 217

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Last week we shared best practices for delivering bad news, but sound public relations techniques are also effective for amplifying good tidings. In fact, happy news is a main driver for social media sharing. Emotions layered with happiness make up the majority of top drivers of viral content. Crenshaw client Brainjolt knows this; it delivers feel-good content that engages 100mm people each month.

Airlines 147

Airlines Insurance Insurance Viral 147

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Melissa Agnes

JUNE 26, 2017

Over the weekend, the organizers of Montreal’s St. Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral. While I’m confident that this situation was unintentional, it’s not the first time we see an organization experience an avoidable controversy on account of their failure to assess the potential risk associated with their initiative.

Crisis Management 113

Crisis Management Communications Marketing Viral 113

Stephen Waddington

JUNE 28, 2017

Advertising Equivalent Value (AVE) has mutated into a new form of measurement for the digital and social age called Earned Media Value (EMV). Neither has any place in modern practice. Earned Media Value (EMV), a modern version of Advertising Equivalent Value (AVE), is being promoted by tool vendors, media and public relations agencies as a simple means to measure and benchmark campaigns.

Measurement 0

Measurement Advertising Advertising Viral 0

Cision

JUNE 28, 2017

Ina Fried is a veteran technology journalist who has held roles at a multitude of outlets including, CBS Interactive, CNET Networks, All Things Digital, and more. This past February, she made the move from senior editor at Recode to the new media company Axios, where she now serves as the chief technology correspondent based out of San Francisco. In mid-March, Ina launched Login: the Axios tech newsletter (which you can sign up for, along with other newsletters, here ).

Pitching 159

Pitching Report Technology Storytelling 159

PRSay

JUNE 26, 2017

Becoming a manager means more than just changing your title. The move is exciting, rewarding and official. From this point forward, you’re no longer the person looking up with questions; instead, you’re the one people look to for answers. This necessary career step can be challenging, but with a few easy tips it also offers personal and professional growth opportunities for you and your team. 1.

Meeting 107

Meeting Employee Instagram Agency 107

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Presspage

JUNE 27, 2017

1. It starts with accessibility. It may seem a no-brainer, but make sure to check if your newsroom is easily accessible. Accessibility is not a straightforward subject to cover. Obviously, the newsroom should be live. Checking beforehand if the hosting company of your newsroom is able to cope with large amounts of traffic (during a crisis or event, for example), updates of servers and databases, and technical issues that might arise may save you a lot of headaches later on.

Social Media 96

Social Media Infographics YouTube Strategy 96

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. Influencers, who and how they are used, are one of those changes. Influencers have been a part of the marketing and branding game for decades, but in the past the powerful influencers almost always attained celebrity status in some form such as sports stars, models, or well-known actors.

Social Media 95

Social Media Publicity Media Retail 95

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers.

Instagram 109

Instagram How To Mobile Community 109

Shift Communications

JUNE 28, 2017

What is investor relations? How does investor relations relate to public relations? Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. Unlike regular public relations practices, investor relations practices must be tightly integrated with a corporation’s accounting department, legal department, and top executives such as the CEO, CFO, a

Financial 92

Financial Government Corporate Community 92

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

The Stalwart Blog

JUNE 30, 2017

President Trump’s latest angry tweet targeted a prominent female television journalist. It drew sharp, bipartisan condemnation , and rightfully so. Many now ask when will these endless vitriolic messages from 1600 Pennsylvania Avenue end? I project that the anger will subside in about a year when Trump resigns from office. He just can’t keep it up much longer.

Brand 88

Brand Branding Television Energy 88

Waxing UnLyrical

JUNE 26, 2017

Would you believe I literally dreamed up a trip to Antigua? Had this not happened to me, I would have called myself crazy, or “woo woo,” or maybe something even more colorful. But it did. And it reminded me of just how powerful intentionality can be … when we are really focused about what we want. A couple of weekends ago, I shared this nifty little graphic in my Social PR Posse Facebook group : It got a lot of responses.

Banking 94

Banking Meeting Groups Facebook 94

Mark My Words

JUNE 30, 2017

Do you confuse your branded storytelling with your sponsored content? Are you disruptive or merely a dial-mover? How old is too old to be millennial? If these questions keep you up at night then you clearly aren’t on the right sedative. For the rest us, I’ve been mulling over some of the phrases that have been buzzing around our jargon-infested ecosystem.

Storytelling 74

Storytelling Creativity Corporate Data 74

Steve Barrett on PR

JUNE 26, 2017

Publicis set the cat among the pigeons on its home turf last week when it announced it was taking a break from Cannes and all industry awards for 12 months - festival organizer Ascential must ensure its upcoming consultation process doesn't give everyone the hump.

Industry 74

Industry 74

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Stern + Associates

JUNE 29, 2017

We already know the press release is dead. Put simply, people don’t want to read them and Google doesn’t want to rank them. The next generation of public relations, “PR. The post How to Diagnose and Repair a Failing Blog Strategy appeared first on Stern Strategy Group.

Blogging 78

Blogging Strategy How To Google 78

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. b) every organization has constraints and limitations; and. c) every vertical market has its own unique characteristics.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Beyond PR

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling.

Storytelling 73

Storytelling Data Communications Technology 73