ImPRessions - Crenshaw Communications
DECEMBER 19, 2023
As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior.
Ronn Torossian
DECEMBER 18, 2023
Financial public relations plays a crucial role in shaping the market perception of financial institutions, businesses, and investment entities. As the interface between these entities and the public, financial PR is instrumental in establishing trust, managing reputation, and influencing how organizations are perceived in the financial markets. Building credibility and trust Financial PR is foundational […] The post How Financial PR Shapes Market Perception appeared first on.
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PRSay
DECEMBER 20, 2023
PRSA is now accepting entries for the 2024 Anvil Awards. Find details here. When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. I’ve become more astute about selecting which projects to submit, and about whether or not submissions I’m judging are award-worthy.
Agility PR Solutions
DECEMBER 18, 2023
Small businesses, vibrant and dynamic, are often lauded as the economy’s lifeblood, driving innovation and employment at a grassroots level. Yet, paradoxically, these entrepreneurial endeavors face towering obstacles in their quest for vital funding. It’s a tale of David versus Goliath, where small business owners, brimming with ideas and ambition, often find themselves navigating a […] The post 5 key communication tactics to help small businesses win over investors appeared f
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR for Anyone
DECEMBER 19, 2023
Ash Beckham, a celebrated author, corporate trainer, and captivating keynote speaker, brings a wealth of experience to the table, including powerful TEDx Talks like “Coming Out of Your Closet,” which have amassed over 15 million views. In this episode, Christina and Ash discuss her latest book, “Step Up,” which sheds light on the critical need for empathy, embracing discomfort as a catalyst for personal growth, and the vital role of understanding diverse viewpoints, even those that may challenge
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
DECEMBER 22, 2023
Florida International University is a proud sponsor of PRSA. By virtue of the job, PR professionals are familiar with high-stress environments and, generally speaking, comfortable with think-on-your-feet situations. Crisis and conflict exist for every company, organization or entity; no one is immune to it. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to
Agility PR Solutions
DECEMBER 20, 2023
Have you ever hesitated to buy something online because you weren’t sure if the site was secure? Most of us have been there. When customers aren’t confident that their payment information will be protected, it creates friction in the buying process. As an online business, you want to come across as totally trustworthy—a site where […] The post Why website security matters for customer confidence—and how it boosts sales appeared first on Agility PR Solutions.
PR for Anyone
DECEMBER 19, 2023
Ash Beckham is a renowned author, corporate trainer, and accomplished keynote speaker with impactful TEDx Talks, such as “Coming Out of Your Closet,” that have over 15 million views. Her latest book, “Step Up,” inspires part of her discussion with Christina, as she highlights the importance of cultivating empathy, embracing discomfort as a catalyst for growth, and encouraging individuals to foster connection with each other by making an effort to understand other viewpoints that they may not nec
Ronn Torossian
DECEMBER 18, 2023
The world of recruitment is evolving rapidly, and one platform at the forefront of this transformation is TikTok. What started as a short-form video-sharing app primarily for entertainment has grown into a powerful tool for attracting new employees. In this digital age, harnessing TikTok’s potential can help brands tap into a diverse and vibrant pool […] The post Using TikTok to Attract New Employees appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prowly
DECEMBER 19, 2023
As we step into 2024, public relations continues to be strongly influenced by the ever-expanding presence of artificial intelligence and, yet again, we find ourselves in the middle of innovation and tradition. While the integration of AI is starting to reshape the way PR operates, there’s a growing need for even more meticulous personalization.
Agility PR Solutions
DECEMBER 17, 2023
Press releases are valuable marketing tools for spreading media awareness and positive publicity. But the competitive landscape is growing, and it’s becoming harder to win over journalists who receive hundreds of PR emails every week. One of the best ways to stand out from the crowd is to tell a compelling story. The big news […] The post 4 tips for using storytelling techniques to craft compelling press releases appeared first on Agility PR Solutions.
Sword and the Script
DECEMBER 19, 2023
Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub.
Stern + Associates
DECEMBER 21, 2023
It seems like the number of controversial social issues increases every year. 2023 was a big year for controversies, whether cultural or political, and 2024 will likely be just as tumultuous, if not more so. But whether the actual number of controversies has increased or not, one thing is certain: more than ever before, companies and their executive spokespeople are expected to take stances.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Prowly
DECEMBER 20, 2023
The PESO model is a comprehensive approach to organizing and understanding different categories of media and how they intersect in the modern communication landscape. The acronym “PESO” stands for Paid, Earned, Shared, and Owned media and was coined in 2014 by Gini Dietrich, Founder and CEO at Spin Sucks. It represents distinct types of media […] The post What is the PESO Model in PR?
Agility PR Solutions
DECEMBER 18, 2023
In this day and age, it’s important to understand that we live in an extremely connected world, and a direct consequence of this fact is that consumers are increasingly discerning and value-driven. Consumers seek out brands that not only offer quality products and services, but also align with their personal beliefs and aspirations. This shift […] The post Building authentic connections: 5 ways to align your brand purpose with consumer values appeared first on Agility PR Solutions.
Burrelles Fresh Ideas
DECEMBER 19, 2023
This week, we present a special holiday message to our clients and partners: In this season of reflection and gratitude, we take a moment to cherish the positive aspects of our lives, including the valued partnership we share with you. As the year comes to a close, there is no greater delight than extending our warmest season’s greetings and best wishes to you.
Ethical Voices
DECEMBER 18, 2023
Joining me on this week’s episode is Ed Harrison , the managing director of Inkhouse in Boston. He discusses several ethics issues including: Ethical failures with data Why we need to tell the hard truths The important difference between being nice and being kind An interactive discussion on AI tools and training Tell us more about yourself and your career I’m a managing director at Inkhouse, an integrated PR agency based in Waltham, but we have people all over the country.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Prowly
DECEMBER 18, 2023
Nothing is certain, except for a PR crisis. At a time when crises arise on all sides – from your company actions to TikTok challenges – formulating crisis management strategies in public relations is a must. Until you can prevent all public relations crises, you can – and should – prepare for them in advance. […] The post PR Crisis Management Guide (w/ Strategies and Examples) appeared first on Prowly Magazine.
Agility PR Solutions
DECEMBER 21, 2023
In recent years, the global shift towards sustainability has influenced various industries, prompting businesses to reconsider their practices and values. One key area where this change is evident is in packaging. Sustainable packaging not only addresses environmental concerns, but also significantly impacts a brand’s success. This article explores the multifaceted role of sustainable packaging in […] The post 10 ways that sustainable packaging impacts brand success appeared first o
Mindful Marketing
DECEMBER 20, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest. So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr.
HMA Public Relations
DECEMBER 19, 2023
After serving as an emergency replacement Santa at a recent Christmas party, Scott Hanson is discussing his past experiences as Santa and the universal love for the figure. Read more from Scott on what this reveals about reputation management in this post.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Culpwrit
DECEMBER 18, 2023
As my 15th year of being Culpwrit winds down, I enjoyed spending some time this weekend re-reading each and every post – especially those of guest contributors who generously took the time to share their advice with students and aspiring PR pros. I was not surprised that many of the “guest columnists” wrote some… Continue reading Top 10 Posts of 2023 Cap off 15th Year of Culpwrit The post Top 10 Posts of 2023 Cap off 15th Year of Culpwrit appeared first on Culpwrit.
Agility PR Solutions
DECEMBER 20, 2023
Led by high-impact influencers, the Creator Economy broke wide open in 2023 as brands’ top marketing investment, and as we enter the next wave of the estimated $21B creator marketing industry, brands and retailers are investing more than ever in creators because they are seeing the critical role they play in brand building across the […] The post The next wave of creator marketing: Creators were brand marketers’ top investment this year, and 9 in 10 brands will increase that spend in 2024
PRSay
DECEMBER 21, 2023
CPRE 2023 Signature Report Co-Chairs Elizabeth L. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D., Georgia Southern University, contributed the following research overview. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report.
HMA Public Relations
DECEMBER 22, 2023
After 40 years at HMA Public Relations, Scott Hanson is stepping away. Read more as Scott looks back in his final blog post. Take a look!
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
NewsWhip
DECEMBER 21, 2023
We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024. 1.
Agility PR Solutions
DECEMBER 19, 2023
The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet. Of course, AI is top of mind throughout the industry and beyond; new ethical and measurement considerations will emerge in its wake. Mix in the rising popularity of independent […] The post PR in 2024: 4 predictions for the transformative year ahead appeared first on Agility PR Solutions.
5W PR
DECEMBER 19, 2023
In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical.
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