ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Technology 246

Technology Company Banking Education 246

Agility PR Solutions

JUNE 24, 2019

Public relations is supposed to be a means of managing the spread of information between an organization or an individual and the public. The goal is, more or less, to make the client look good in the public’s eyes. Sometimes, this doesn’t go according to plan. Here are seven mess-ups you won’t believe actually happened: […]. The post Seven PR nightmares you’ll never believe happened appeared first on Agility PR Solutions.

Publicity 160

Publicity Analysis Crisis 160

Onclusive

JUNE 3, 2019

Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier than ever for individuals to create and distribute editorial content of all forms. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 billion pieces of editorial content between Q1 2018 and Q

Journalism 321

Journalism Report Data Examples 321

Ronn Torossian

JUNE 5, 2019

Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals. Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on.

Marketing 264

Marketing Small Business Local Google 264

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Deirdre Breakenridge

JUNE 4, 2019

In October 2018, I set out on a research journey to learn more about Millennial communication. I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media. I also started to uncover the types of interactions Millennials expected from their “Leaders.” For the purposes of my one-on-one interviews, “Leaders” were defined as their own company leaders, business executives from familiar brands, or from the brands and the ca

Ethics 218

Ethics Social Media Energy Interviews 218

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals?

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Agility PR Solutions

JUNE 25, 2019

Comms pros are fully aware that there’s a media-trust crisis sweeping the nation, but it might be surprising to find out that most Americans think the PR industry is as much a culprit as any other entity for disseminating false information. There’s actually plenty of blame to go around, but industry-rattling new research from the […]. The post Americans say disinformation is a “major” societal problem—is PR to blame?

Crisis 164

Crisis Industry Media Trends 164

Onclusive

JUNE 26, 2019

DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI. But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle.

Leadership 285

Leadership Technology Measurement Tools 285

Ronn Torossian

JUNE 17, 2019

A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. Sometimes, she’s a bit creeped out by how well the social media algorithms seem to know her. When she clicks around Facebook, she sees ads for the clothing line. […]. The post How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies appeared first on.

Strategy 210

Strategy Marketing Facebook Advertising 210

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Communications

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Leading our discussion was Ken Jacobs , CEO of Jacobs Consulting & Executive Coaching. Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

Social Media 184

Social Media Media Leadership Community 184

Flack's Revenge

JUNE 13, 2019

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). We used to have a great thing going! Now, Internet, you’ve become clingy, stalkerish, irrational, and carelessly share my personal info. The rant could turn into a much longer post, but I’ll focus here on a subset of the complaints, namely four words that no longer mean the same things, largely due to Internet tech and culture.

Wikipedia 136

Wikipedia Social Media Travel Web 136

ImPRessions - Crenshaw Communications

JUNE 12, 2019

For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. Dads clamored for their say. Most of our fathers’ advice probably went in one ear and out the other — as dad would say. As we approach Father’s Day, let’s stop and recognize how a dad’s sometimes patronizing, always wry nuggets of wisdom can be applied to the practice of public relations. 7 Dadisms that make great PR advice.

Media Training 256

Media Training Training Agency Crisis 256

PRSay

JUNE 27, 2019

The No.1 advice e-newsletter subscribers have for e-zine senders? Keep it short. According e-newsletter usability studies conducted by Nielsen Norman Group’s (NNG), people spend just 51 seconds, on average, with an email newsletter after opening it. “The rule for web content is to keep it short,” writes Jakob Nielsen, principal of the Nielsen Norman Group.

Web 164

Web Writing Study Training 164

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

JUNE 19, 2019

Do you ever wonder why some consumers only buy Apple, Nike, or Starbucks, while others swear by Samsung, Adidas, and Dunkin? The post How to Sway Audience Perception and Project Your Brand as an Industry Leader appeared first on Prowly Magazine.

Industry 152

Industry Brand Branding How To 152

Ronn Torossian

JUNE 24, 2019

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the right people, and you stand a far greater chance of riding the wave and surviving the damage. One strategy for ensuring this is hiring a crisis and reputation management consultant, or […]. The post Assessing Potential Crisis Counselors appeared first on.

Crisis 150

Crisis Reputation Strategy Industry 150

The Resolution Blog

JUNE 25, 2019

Which metric best prioritises your target media? For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. The higher the number the more important the target becomes. However, the source of the metric can differ between publications which means there can be confusion and mistakes in our lists.

SEO 120

SEO Media Google Examples 120

Flack's Revenge

JUNE 20, 2019

This post originally appeared on Business2community. Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. From Pixabay. So why do media latch onto certain topics, personalities, companies and. brands? Given that reporters, with varying degrees of editorial. oversight, have discretion about what they cover, the $1M PR question is how to become the object of a media love fest

How To 120

How To Media B2B Pitching 120

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. Casual observers of the many ways PR generates earned media, like jumping on a breaking story, might conclude that planning isn’t a priority. Some PR tactics can seem like spontaneous ones that require only media contacts and sales skills.

Strategy 220

Strategy Measurement Advertising Advertising 220

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Prowly

JUNE 7, 2019

Over eighty percent believe communication professionals should learn more about a media outlet before they pitch. How to improve media relations? The post How to Build Good Media Relations – Best & Worse Practices to Help You Improve appeared first on Prowly Magazine.

Media Relations 152

Media Relations How To Media Pitching 152

Ronn Torossian

JUNE 15, 2019

Apakah anda Tertarik dengan Perjudian Daring? pilih web Judi Qq Online terpercaya!Umumnya, beberapa orang yg menikmati permainan dan mempertaruhkan sedikit duit pula gemar judi online. tidak bisa disangkal bahwa permainan judi online dianggap lebih nyaman & lebih aman daripada judi di pokeristimewa.com darat. dikala ini, ada sejumlah orang yg lebih senang bermain game judi online. […].

Web 150

Web 150

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. Some of this variety stems from the organizational chart. More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO.

Employee 147

Employee Print Writing Survey 147

Agility PR Solutions

JUNE 16, 2019

“Feeling blue,” “caught red-handed,” “black sheep,” “white lie”—the list goes on. Color plays such an integral role in the way we comprehend the world around us that it’s saturated our language and created a never-ending list of idioms. We use color not only to pinpoint a part of the visible spectrum but also to describe […]. The post The psychology of color—how it can boost your website conversions appeared first on Agility PR Solutions.

Trends 141

Trends Publicity 141

ImPRessions - Crenshaw Communications

JUNE 7, 2019

If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!) You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. To get ahead of the game and save yourself some assimilation time, here’s a handy primer on current PR/biz jargon – at least the kind we use in New York tech PR.

Agency 192

Agency Internal International Pitching 192

PRSay

JUNE 14, 2019

Fortnite may be known best as a multiplayer video game, but for many of its younger users, it functions as something else, too: a social media platform. Earlier this year, Pew Research Center reported that roughly 75 percent of Facebook users and nearly 60 percent of Instagram users visit those sites at least once a day. This same form of consistent usage and dedication applies to Generation Zers and Fornite.

Instagram 147

Instagram Facebook Social Media Groups 147

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

Communications Conversations

JUNE 6, 2019

Last December, I celebrated my tenth year of blogging. Whoops, I guess I forgot to pop that bottle of champagne! I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. With an average of 600 words per post that’s a whopping 720,000 words!

Blogging 133

Blogging Analytics Meeting Writing 133

Ronn Torossian

JUNE 15, 2019

main-main Dominoqq? Ketahui trick Bermainnya! Permainan domino yakni game terbaik yang teramat terkenal sejak jaman lalu tetapi utk ketika ini dengan majunya teknologi permainan ini hadir dgn permainan online. Permainan dominoqq amat populer sebab kemudahan dalam bermain. Dalam artikel ini kami akan membahas permainan dominoqq online dengan mengetahui kiat bermain utk dapat memenangkan permainan ini. […].

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Ishmael's Corner

JUNE 18, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Several of our account folks recently attended a training session conducted by Beryl Loeb and sponsored by the PR Council. The stage setting from the PR Council nails it: People are the single biggest asset of a PR firm, and the relationship between individuals and their managers is one of the most important drivers of.more.

Training 132

Training Storytelling Communications Publicity 132