Business Wire
JUNE 20, 2023
You’ve probably heard of greenwashing, but have you heard of greenhushing? It’s the latest term gaining traction in the ESG world, plastered across more and more news headlines and conference agendas each day. But what is greenhushing, and why should you care? What makes this term different from any of the other (seemingly endless) new acronyms and vocabulary words that pop up every day in this space?
PR for Anyone
JUNE 20, 2023
Being a CEO is no walk in the park. It’s even tougher when you’re a woman in a male-dominated space. Not one to back down from a challenge, Kristina Bouweiri knows exactly what it’s like to be the only female to get a seat at the table. Kristina is the president and CEO of Reston Limousine and Travel Service, Washington’s largest luxury transportation provider.
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Ronn Torossian
JUNE 20, 2023
In digital marketing, knowing what works and what doesn’t is crucial. Strategies that proved successful in the past may not be applicable today, so attention to detail is key. To achieve optimal results, digital marketing techniques and tools must be adapted to current trends and modern methods employed. Knowing the Target Audience Digital marketing strategies […] The post The Do’s and Don’ts of Digital Marketing appeared first on.
ImPRessions - Crenshaw Communications
JUNE 20, 2023
As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Amid the celebrations, one phrase echoes along the beaches and luxury yachts — “Adtech is taking over Cannes Lions.” Okay, so maybe people aren’t shouting about tools and software for advertisers.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR for Anyone
JUNE 20, 2023
Being a CEO is no walk in the park. It’s even tougher when you’re a woman in a male-dominated space. Not one to back down from a challenge, Kristina Bouweiri knows exactly what it’s like to be the only female to get a seat at the table. Kristina is the president and CEO of Reston Limousine and Travel Service, Washington’s largest luxury transportation provider.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stern + Associates
JUNE 20, 2023
Is AI on the path to sentience? This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. In this episode: Hod talks about the speed with which artificial intelligence is advancing right now and tells us that we shouldn’t think about AI as a “thing” but as a “journey”. Hod, who wrote the book “ Driverless: Intelligent Cars and the Road Ahead ,” says that it will still be some time before we see truly driverless cars on our
Agility PR Solutions
JUNE 20, 2023
Ensuring a robust data leak response plan is in place and regularly tested is a significant challenge for businesses of all sizes. It’s important for companies to have a plan that addresses the specific threats that everyday businesses may face. Many mistakes made before, during, or after a leak stem from gaps in crisis response […] The post How to respond to a data leak: Tips and insights for crisis management appeared first on Agility PR Solutions.
5W PR
JUNE 20, 2023
Marketing campaigns play a crucial role in promoting rehab and mental health centers. They’re helpful in raising awareness and connecting individuals in need with appropriate services. However, it’s essential to ensure that these programs maintain compassion and sensitivity. This is especially true given the sensitive nature of the services provided.
Agility PR Solutions
JUNE 20, 2023
As one of the largest industries in the U.S., the consumer goods industry is estimated to be valued at over $25 billion by 2030. With new brands debuting every day in the category, it’s never been more important for consumer goods brands to develop a compelling and integrated communications strategy that stands apart from the […] The post How an integrated and personalized communications strategy drives connection appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Mindful Marketing
JUNE 20, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing “If you can’t beat them join them.” This old adage, suggesting that adversaries become allies, has been used to describe everything from Vichy France aligning with Nazi Germany to Apollo Creed training Rocky Balboa.
The Hoyt Organization
JUNE 20, 2023
A real estate disruptor that is a technology startup company was ready to launch in the marketplace. BidMyListing was introducing a groundbreaking concept where real estate agents actually paid the homeowner to list their house. This provided homeowners with a unique way to find top agents in their area and gave them the confidence that […] The post Real Estate Disruptor and Technology Startup appeared first on The Hoyt Organization.
Agility PR Solutions
JUNE 20, 2023
Age-old marketing wisdom has always emphasized devoting the lion’s share of outreach to nurturing existing customers—it’s a more sure-fire investment in business continuity, and it’s much cheaper. But new research from customer-led marketing platform Optimove reveals a trending reversal of that truism as, for the second straight year, B2C marketers are allocating more of their […] The post Likely in response to personalization challenges, B2C marketers throw out the rulebook by allocating
OnePitch
JUNE 20, 2023
Glossy's senior reporter, Sara Spruch-Feiner , spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which you can subscribe to at glossy.co/pop. During the episode, Sara talks about her style of reporting and how it differs from the norm, how she prepares her newsletter for Friday's release, why authenticity in pitches is so important, and tons more.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Axia PR
JUNE 20, 2023
In this episode, guest Bob Wiltfong joins host Jason Mudd to discuss how you can build and maintain media relationships. They describe how to use newsjacking to your advantage in creating the right pitch as well as the importance of leveraging local news on behalf of your brand. Tune in to learn more!
Institute for Public Relations
JUNE 20, 2023
This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss mis-/disinformation in the evolving communication landscape. IPR Measurement Commission member Chelsea Mirkin, Head of Global Analysis at Cision, and Antony Cousins, Executive Director for AI Strategy at Cision, moderated the discussion.
HMA Public Relations
JUNE 20, 2023
Online graphic design tool Canva is rolling out new features that are helping us unlock our creative side. From AI to audio syncing, Justin Liggin shares the platform's newest tools in this blog post.
Prohibition
JUNE 20, 2023
After winning four CIPR awards earlier in the year, three gold and one silver, we were pleased to achieve another three awards last week at the 2023 PRCA DARE Awards Yorkshire and Lincolnshire, hosted in our hometown of Leeds! This year we were up for four awards, including Large Consultancy of the Year again, and nearly won a full house… We won: Digital and Social Media Award – Black Sheep, Drink Cask Beer – It will change your life Media Relations Award – Stockheld Park
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Mark My Words
JUNE 20, 2023
Daily Telegraph But forget publicity stunts. In 1990 there was a real stunt at Glastonbury that knocks all the preceding examples into a cocked druid’s hat. A Frenchman called Didier Pasquette walked to the pinnacle of the Pyramid stage on a tightrope. It was part of a death-defying display by theatre troupe Archaos, who remain the only circus act to ever perform on Glastonbury’s main stage.
Prohibition
JUNE 20, 2023
We’re almost halfway through 2023, and so far, there’s been a lot to keep up with in the world of social media. Here we’ve rounded up the top changes and updates to have on your radar when planning your next social media campaign. Take a look at the breakdown per channel below! Instagram Instagram made a change to video uploads meaning that all videos are now shared as reels (1080 px x 1920 px dimensions) which should be considered when planning any videography for Instagram-focused campai
Mark My Words
JUNE 20, 2023
LBC According to PR guru Mark Borkowski, it is not clear whether the deal is done, but says the couple are clearly angling towards fashion. “It shows that they have great power in fashion and they are wanted by fashion houses. It is easier to be a clothes horse than an issues warrior”, he told MailOnline. He continued: “It could be a case of poking the bear (to get a deal) or I suspect that is something that has been running for a while in terms of a negotiation and it now mani
The Hoyt Organization
JUNE 20, 2023
When Auction.com launched its first online auction, it was a day that would begin a period of rapid growth for a real estate technology startup company that would come to be known as the “eBay of real estate.” While THO was originally hired for a short-term project intended to fill a staffing void at a […] The post Ebay of Real Estate Technology Startup appeared first on The Hoyt Organization.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Mark My Words
JUNE 20, 2023
Mail Online PR guru Mark Borkowski told MailOnline today that it is not yet clear if a deal with Dior is already done – or if the Sussexes are touting for one. ‘It shows that they have great power in fashion and they are wanted by fashion houses. It is easier to be a clothes horse than an issues warrior’, he said. … Mr Borkowski said: ‘It could be a case of poking the bear (to get a deal) or I suspect that is something that has been running for a while in terms of a negot
The Hoyt Organization
JUNE 20, 2023
Representing Genomic Life, a healthcare innovator striving to make affordable, clinical-grade genomic testing available to everyone, was the unveiling of exciting new science that can be a ‘game changer’ for everyone. As one of the most significant medical advancements in our lifetime, it transforms healthcare by enabling us to understand and identify how our unique […] The post Healthcare Innovator Game Changing Science appeared first on The Hoyt Organization.
Burrelles Fresh Ideas
JUNE 20, 2023
Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. The sway of influencer marketing in the food and beverage industry cannot be underestimated.
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