Remove eBook Remove Reputation Remove Social Media Remove Writing
article thumbnail

10 lessons from 10 years of teaching social media

Karen Freberg

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

article thumbnail

The Top 10 PR Strategies for B2B

Doctor Spin

As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most. Reputation. Reputation plays a huge role in public relations for B2B. If you write 1-2 clear sentences per bullet, your strategy should fit nicely on one page. Improved crisis management.

B2B 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

article thumbnail

The Top 10 PR Strategies for Small Businesses

Doctor Spin

As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most. ReputationReputation plays a huge role in public relations for small businesses. If you write 1-2 clear sentences per bullet, your strategy should fit nicely on one page.

article thumbnail

Humility and Courage Go a Long Way in Apology

Reputation Specialist Michael Toebe

That’s the reality, so it’s important for our interactions, relationships and reputation to learn how to effectively respond. In such cases, social media has decided that a person is not worthy of any positive perception, judgment or compliment. Lincoln at The Wrap. John just didn’t realize it.

eBook 52
article thumbnail

40+ Blogs Marketers Should Be Following

PR 20/20

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. a free marketing course).

article thumbnail

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Not anymore.

Marketing 239