Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Plan Out Your Social Updates.

Communications 120

Communications How To eBook Training 120

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Here are some ways to “humanize” your brand on social media: 1. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Flack's Revenge

MAY 15, 2015

The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools. If you like social media and tech, as I do, it was like being a kid in a candy store. enables each employee be a content creator.

Tools 120

Tools eBook Social Media Meeting 120

PR 20/20

DECEMBER 14, 2022

We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. How to write an effective content edit. Tweaking an old post takes far less time than writing something new. Enhanced with new conversion opportunities.

SEO 52

SEO Google Engineering eBook 52

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Marketers can utilize customer information given to PR pros such as testimonials and client feedback to use for social media posts. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

Doctor Spin

APRIL 5, 2023

By sharing stories, insights, and industry news with their customers through press releases , social media posts, and other PR tactics, B2B organisations can foster trust and loyalty among their customers. If you write 1-2 clear sentences per bullet, your strategy should fit nicely on one page. corporate cringe ).

B2B 52

B2B Strategy eBook Small Business 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

JUNE 26, 2019

Joe Pulizzi provided his take on content marketing in the recent eBook, Digital Marketing 101: 10 Global Influencers Share Their Secrets for Success : “The first thing you want to do is choose one type of content. Neil also writes about 34 blogs per week with the sole aim of helping companies generate more traffic and sales.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Here are some ways to “humanize” your brand on social media: 1. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Doctor Spin

APRIL 5, 2023

By sharing stories, insights, and industry news with their customers through press releases , social media posts, and other PR tactics, small businesses can foster trust and loyalty among their customers. If you write 1-2 clear sentences per bullet, your strategy should fit nicely on one page. corporate cringe ).

Small Business 52

Small Business Strategy eBook Reputation 52

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Attenzi – a social business story, shines a light on social business that goes beyond the all too typical homages to social media.

eBook 83

eBook Enterprise Case Study Web 83

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. Here are some ways to “humanize” your brand on social media: 1. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. SEO tools are part of the problem because they restrict you to writing only about things people already search for. It’s crucial to write for your readers first, however.

SEO 118

SEO Strategy Brand Branding 118

Polaris

MARCH 20, 2015

The final option was to start building high quality links by writing useful content that interested others. I enjoy writing. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

Cision

JANUARY 3, 2018

Did people who read your ebook end up buying your product? If a journalist writes about your brand, you can check your website’s analytics to see if that source sent you much traffic, but that’s a clunky solution at best. Did those that read the mention of your company in Forbes check out your site? The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

JANUARY 8, 2019

This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too).

B2B 77

B2B Media eBook Interviews 77

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. As you write, spend some time thinking about and answering the question: what’s in it for them?

eBook 100

eBook Newspapers Writing Print 100

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. eBook quotes and contributions. eBook quotes and contributions. We just need to use them more effectively,” writes Josua Nite. Consumers look to buy from those they trust.

Measurement 95

Measurement eBook Tools Survey 95

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. From product descriptions and marketing materials to news articles and social media posts, AI-powered content generation tools are rapidly streamlining content production and allowing companies to maintain a consistent presence across multiple platforms.

Corporate 52

Corporate eBook Tools Data 52

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Reputation Specialist Michael Toebe

MAY 3, 2021

Daymond John, founder of clothing line FUBU, probably was very surprised to be negatively judged and criticized after “praising a speech that controversial religious figure Louis Farrakhan gave at DMX's funeral,” writes Ross A. Yet he didn’t get defensive as so many people do, face to face or on TV, radio or especially on social media.

eBook 52

eBook Reputation Radio Social Media 52

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. 7 I’ve written about this mental model in Critical Mass: How Many Social Media Followers Do You Need? Is this clear? Do you have any questions?

How To 52

How To eBook Wikipedia Viral 52

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record.

Marketing 239

Marketing Television Handbook Web 239

PR Fuel

JULY 12, 2020

In the age of social media, you might not have ever considered just how valuable something like an online press release can be. People will also trust your brand more when reputable publications write about you. For instance, you may have an eBook or audiobook that you’re planning to put out.

SEO 64

SEO Engineering Web eBook 64

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. Welcome to the content calendar.

How To 75

How To Content Marketing Conference Analytics 75

Public Relations Sydney

DECEMBER 14, 2014

Conduct research to find specific journalists, what they write about and their reporting styles. To create an attention grabbing subject line, read the journalist’s articles and check out their social media channels to see if there are any buzzwords or topical information and utilise these in the subject line.

Pitching 96

Pitching eBook Writing Newspapers 96

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. It’s only getting worse. Your Employees.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Waxing UnLyrical

JULY 12, 2013

So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book. As Jay describes in his ebook, his entire process is a marketing goldmine. Jay Baer is the author.

eBook 106

eBook Resources Case Study Community 106

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Ask questions on social media. Share the right content on the right social media network. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Public Relations Sydney

OCTOBER 12, 2014

For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease. You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media.

Case Study 90

Case Study How To Study Pitching 90

ISEBOX

DECEMBER 1, 2015

Meltwater: This media intelligence application allows you to listen to and understand the people that are interacting with your content on social media and other channels. If you establish yourself as a thought leader in your industry, the media will want to pick your brain to help them write their content.

eBook 70

eBook Tools Groups Pitching 70

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. You have a featured blog post image which looks good when shared across all social media networks. I’m writing this text now in Hemingway. A few years ago I felt like a dinosaur. Grammarly.

eBook 68

eBook Engineering Tools Case Study 68

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: Social Media Explained, by Mark Schaefer. 9 Hugh Anderson.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Polaris

APRIL 21, 2015

He created a SlideShare deck to land a job as the head of social media for Tourism Australia. 3: “7 Strategies to Write a Speech with Ease” by Michelle Mazur. You may not “suck” at PowerPoint but you’ll find some stunning design in this presentation. 2: “Glossophobia—The Fear of Public Speaking” by Alaa Moustafa.

Tourism 100

Tourism eBook Publicity Writing 100

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Apart from a heightened level of complexity, social media logic is similar to classic media logic.

Social Media 52

Social Media Media eBook Technology 52

Solo PR Pro

FEBRUARY 3, 2015

KellyeCrane PR / Social Media consultant (but not the smarmy kind), speaker, blogger, tech junkie. Free ebook: “Get It in Writing!”. She''s a veteran and award-winning communicator with more than 20 years of experience - 19 of them solo. Founder of Solo PR PRO & #solopr chat. Kellye Crane.

Infographics 40

Infographics Creativity eBook Education 40