Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Speak to, not at your audience. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Speak to, not at your audience. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Speak to, not at your audience. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Write a guest blog post for a popular industry publication or website. PR Resource: How To Write a 1-Page Strategy Keep it clean. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

NOVEMBER 27, 2018

Conversely, are there things you can add, such as an internal monthly report, participating in a local meet-up or actively building your thought leadership? Write them down along with the steps you need to take to accomplish them. Solo PR Pro has a free ebook, Get It In Writing! Substitutions are allowed.

eBook 46

eBook Resources Tools Local 46

Public Relations Sydney

NOVEMBER 16, 2014

Identify and reach out to key journalists Developing a relationship with at least one journalist at each major news outlet in your local area is an excellent start. Getting to know the reporters at your local paper or the producer at the local TV news desk are excellent ways to ensure consistent media coverage for your business.

Local 90

Local Social Media eBook Meeting 90

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — CEO of Likeable Local.

Social Media 120

Social Media Twitter Media Nonprofit 120