Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. The result, on average, is a 50% increase in the retweets, clicks on the landing page link, and, best of all, podcast downloads.”. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. You’ve got your prospect’s email address from the e-book download form, they know how you’ve helped other people in similar situations, and your sales rep is ready to close a deal. Top of funnel: Content to build awareness.

Case Study 101

Case Study Marketing Study Content Marketing 101

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. They include infographics. It lists a media contact and the ability to download other media assets. But, they’re also thinking about it as a content hub where they can share stories via social, e-newsletters and other forms of media across the enterprise.

Corporate 60

Corporate Strategy Pinterest Web 60

Beyond PR

JUNE 16, 2016

The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Get creative with infographics, product demos, animation and other visuals to connect emotionally with readers. Varied Sentence/Paragraph Structure. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Sometimes the adventurous, the forward-thinking, and the bold win the day.

Agency 40

Agency Real Estate Film Video 40

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Keith Lewis shared the story of this shift from social media lock down to employee advocacy at Zurich Insurance with Paul Sutton for the Digital Download podcast. Jonathan Hill hit reply when he received my letter a couple of weeks ago. It’s a recommended listen. ??

Tools 69

Tools Insurance Insurance Handbook 69

The Proactive Report

JANUARY 30, 2015

We are the storytellers and content marketing should be our domain. You can download the full infographic of the 15 skills here. The increase in hiring in our field is evidence of that, BUT we unless we up our game in terms of digital skills we could find that other agencies and departments ‘eat out lunch’ in terms of content.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling? How To Use Visual Storytelling Effectively. Click Here.

Storytelling 120

Storytelling Video Infographics YouTube 120

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests). TechCalendar. Setting up specific Goals in GA can do this.

Tools 125

Tools Analytics Software B2C 125