Remove Download Remove Infographics Remove Measurement Remove Storytelling
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! Tracking mentions and analyzing performance, measuring your outcomes more precisely, adjusting strategies on the go, and making informed decisions all help foster stronger relationships and cater to a chosen audience 1. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual.

Video 149
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Solving six areas of pain for B2B CMOs: Metia insight report

Stephen Waddington

It’s based on insight gained from working with clients to generate measurable returns during 2018. You can download a copy here. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey.

B2B 60
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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

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What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. Here’s an example of what we use to position Docalytics , a feature that helps customers manage and analyze all of their downloadable assets.

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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

After all, as the old proverb goes: “What gets measured gets managed.”. Download your own Performance Pack here. You can download the template here. Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). Assess What Worked (and What Didn’t) with Marketing Score.