Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Actually, they don’t spend a lot of time writing up studies at all. Louise (@louisevparker) May 7, 2021.

Digital PR 160

Digital PR Film Instagram Writing 160

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. The Digital and PR Evolution. Google Fred Update.

Google 259

Google Digital PR Mobile SEO 259

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. In Cision’s State of The Media Report 2020 , it found that a mere 1% of journalists surveyed said that they ‘consider 75%-100% of the pitches they receive as relevant’. Personalisation.

Writing 71

Writing Pitching Study Data 71

Buzzstream

JUNE 13, 2024

I met Reboot Online’s Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. So, I wanted to know more. The top 10 beaches you said in the UK are beaches.

Study 62

Study Writing Data Case Study 62

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . 2020 Cision State of the Media Survey Journalist Respondent. Write for your own blog or company’s blog.). You don’t want a journalist writing on their public Twitter about your outreach: . You don’t want to send a whitepaper email that is overwhelmingly long. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

APRIL 7, 2022

. If you thought we’d reached a point where all businesses were up to speed digitally, think again. According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 Traditional marketing and PR skills are still vital, but clients and employers want more.

Survey 147

Survey LinkedIn Engineering Web 147

Buzzstream

FEBRUARY 1, 2024

We’ve covered tips on successful survey ideation in the past, so the next step is distributing your content. Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. If you’re interested, I can write this article for you.

Pitching 87

Pitching Infographics Survey Resources 87

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. The Digital and PR Evolution. Google Fred Update.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

FEBRUARY 9, 2024

You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) You can see the full post here: [link].

Google 71

Google Infographics Pitching Resources 71

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. There is a relatively high proportion (21%) of adults paying for online news and Finnish news remains the most highly trusted among the countries surveyed.

Radio 64

Radio Pinterest Television Government 64

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . At AGY47, we have recently concluded that surveys aren’t for us. When you consider the time and cost of conducting a survey, it’s not worth the investment in most cases.

Data 115

Data Google Trends Survey 115

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Importantly, the findings are based on data and not a survey. These backlinks are important to digital PR and marketing for two primary reasons. A long time ago an agency owner called me into her office.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Additionally, provide the survey demographics so they can quickly see the audience used to give this data and ensure it is the right fit for them.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Templates – Every campaign has the same steps, only write the tasks once.

Software 151

Software How To SEO System 151

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece. Then, prompt them to write your email matching the target style and tone. Don’t think it’s possible?

Pitching 62

Pitching Mobile Examples Study 62

The Proactive Report

MAY 3, 2015

Write in the language they understand. Use a monitoring tool to find the people who are already interested in and writing about your topic. Sendible scores highest, according to the opinions of our survey respondents, and supports a wide range of networks, including Twitter, Facebook, LinkedIn, Google+, and more.”

Tools 100

Tools LinkedIn Google Twitter 100

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. I got to test drive the Agility PR platform in January of 2020 (before all the AI) and here’s my product review.

Software 93

Software Banking Technology Data 93

Rock the Status Quo

JANUARY 22, 2015

But I feel this survey is extremely misleading, even detrimental to the importance of media. As with any survey-style of research, answers are also skewed based on who was interviewed and their personal perspective, even timing when they took the survey based on what influenced them that specific day.

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Notified adds coverage books. ESG outlook.

Software 126

Software Case Study Advertising Advertising 126

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 71

Tools SEO Analysis Google 71

Waxing UnLyrical

APRIL 13, 2016

Writing a post about your business or service. According to a survey by Tomoson : Influencer marketing generates as much as $6.50 Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. in revenue per $1 spent.

Marketing 40

Marketing Viral Fashion Product Launch 40

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). These skill gaps are roughly the same as they were the last time the survey was done. Source: PR Academy annual qualification trends survey. Writing a blog post?

How To 60

How To Software System Employee 60

The Proactive Report

JUNE 11, 2016

The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. Most disturbing is the omission of the need for PR talent to have visual content skills. . A survey by McGraw-Hill and Hanover Research.)

Infographics 150

Infographics Course Survey Agency 150

The Proactive Report

MARCH 27, 2018

Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads. Develop, research, and write data-oriented stories, reports and infographics. Informed Decision Making Instead of Trial and Error.

Analytics 100

Analytics Measurement B2C Construction 100