Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. The value of PR from a CMO’s perspective. First, let’s look at the value of PR through the eyes of a CMO. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JANUARY 22, 2020

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . Sentiment scores are delivered in real-time through Onclusive’s media monitoring and analytics platform. Why is sentiment analysis important for PR teams?

Analysis 376

Analysis Measurement Engineering Analytics 376

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic.

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number that provides the most insight is ROI (Return on Investment).

Media 195

Media Software Analytics Measurement 195

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives. million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Why Earned Media Value (EMV) And Influencers Over Paid Media? for every $1 spent on earned media coverage.

Small Business 245

Small Business Media SMB Pitching 245

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives. million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Cision

OCTOBER 18, 2017

Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact.

Measurement 198

Measurement System Data Technology 198

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget? Well, that may not be the case much longer. Social Data.

Data 144

Data How To Storytelling Analytics 144

NewsWhip

OCTOBER 23, 2020

As the regional agency hub, we created a more thorough reporting structure and defined the most important tools and metrics to report back on. This combination of processes led the way to better metrics-tracking consistency, a more efficient KPI measurement and a more insightful coverage performance analysis. Can you share examples?

Local 78

Local Analysis Measurement Data 78

5W PR

MARCH 19, 2020

Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. Returns on Impressions, Media Impact, Target Investment or Earned Media. Measuring Social Media Impact.

Publicity 97

Publicity Survey Measurement Groups 97

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Top tier media intelligence solutions provide publicity value as a KPI, which approximate the monetary value of a media story.

Media 76

Media Advertising Advertising Measurement 76

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Cision

OCTOBER 27, 2016

We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. On one side you have brand networks, with buyer networks on the other side, and influencers in between, all interacting in a dynamic convergence of earned, paid and owned channels.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. Cutting through the clutter 4. PR budgets 5. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. There’s power in a good little story about PR success.

Survey 135

Survey Measurement System Education 135

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. That’s fantastic!”

Media 202

Media Storytelling Technology Data 202

PRSay

SEPTEMBER 19, 2017

Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. The best PR professionals I know work quietly behind the scenes. One common “hidden objection” we’ve discovered is the PR person’s fear of “looking bad” due to the data.

Measurement 134

Measurement Data Analytics Conference 134

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. A weekly post runs every Tuesday, because consistency matters.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. The premium seems favorable, so barring a regulatory inquiry or some sort of other surprise this will probably go through. to $109 million.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 67

Analytics Report Technology Pitching 67

Beyond PR

JUNE 29, 2016

You must earn it. The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. “In Paid media isn’t what it used to be.

Media 75

Media B2C B2B Nonprofit 75

PRSay

OCTOBER 12, 2016

The Media and Communications industry is evolving rapidly. Earned Media’s Increasing Importance. With trust in brands continuing to erode and paid media decreasing in efficacy, it is critical to leverage advocates to make a tangible impact on your audience. *This article was provided by Cision , a PRSA partner.

Communications 60

Communications Trends Leadership B2C 60

Cision

OCTOBER 12, 2015

The reason for this is pretty straightforward: Twitter shares are typically the easiest content shares to earn. They are not particularly effective for click-through, but likely perpetuate further sharing because of the social proof that the number of shares intimates. Check out our “PR Starter Kit” today!

Twitter 120

Twitter Measurement Reddit Data 120

Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. They want to see how efforts across paid, earned, shared, and owned media are impacting the bottom line and driving business results.

Measurement 195

Measurement Data Social Media Analysis 195

Beyond PR

APRIL 7, 2017

Beyond showing “a number,” an earnings guidance mosaic will present shareholders some tactile measure on how a corporation is goaling and tracking themselves towards building shareholder value. “We try to make sure on certain industry-wide metrics (capital efficiency, production growth %, etc.)

Study 45

Study Meeting Corporate Data 45

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be b) More pay-to-play opportunities to participate in national media relations opportunities. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stuart Bruce

SEPTEMBER 3, 2015

In fact, measurement, evaluation and goal-setting should be holistic across media and paid, earned, owned and shared channels.” How do you isolate the impact of different communications channels and the impact of external environmental factors such as the economy, society etc?

Measurement 60

Measurement Training Course Agency 60

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. But reaching the right people with maximum impact? That’s where traditional media comes in. These insights form the foundation for our infographic – a must-see for any PR pro!

Media 102

Media Radio Print Newspapers 102

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Twitter is still a journalist’s favorite social media site.

B2B 114

B2B Marketing Survey Software 114

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? ” 4. .”

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. At the end of the year, I go back through all the posts and build a list of statistics that characterize the last 12 months. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159