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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands.

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How to Improve Your Pitching Strategy Using Email Performance Data

Prowly

While “spray and pray” tactics persist, savvy public relations experts recognize that mass, impersonal emails are largely ineffective. Moreover, with the diminishing number of journalists and […] The post How to Improve Your Pitching Strategy Using Email Performance Data appeared first on Prowly Blog.

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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. Who are the most impactful ones based on past data?

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6 PR Pitching Pitfalls And How To Avoid Them

ImPRessions - Crenshaw Communications

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. One of the biggest errors a PR person can make is timing their pitches badly.

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How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. DATA: SMBs in NYC have missing online information? Personalize your pitch.

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PR best practices to take your story from pitch to publication

Axia PR

Secure media attention amid mass journalist layoffs, a saturated pitching environment, and the rise of new media. Even after you’ve crafted the perfect story that is novel, timely, and relevant to a publication’s target audience, you might still be left scratching your head waiting for a reply.

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Advancing Public Discourse Through Insights and Purpose-Driven Programs

Onclusive

Understanding critical public conversations is key to building purpose-driven communication programs. Going beyond coverage to how we can develop and an outside-in perspective using thoughtful narratives, data and insights, and bold actions, PR professionals can reshape the company’s dialogue and relationship with the external world.

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