ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Dos and don’ts for holiday media pitching. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out. Do release some relevant data. Don’t force the story. Do consider the meaning of holidays. Do use editorial calendars.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. Using data & technology to support your business case.

Resources 195

Resources Technology Data Tools 195

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

Make your pitch schedule timely. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Utilizing data to measure the effectiveness of marketing efforts. Marketing is focused on driving sales and promoting products. Marketing often involves specific campaigns tied to product launches or promotional periods.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 170

Survey Media Relations Pitching Media 170

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient research. It takes talent, and we’re proud of that. Muddling the message. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls.

B2B 147

B2B Pitching Case Study Local 147

5W PR

JANUARY 16, 2020

As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Artificial Intelligence and Big Data. Today, widespread investment in big data and Artificial intelligence (AI) has changed the establishment of effective public relations campaigns.

Trends 120

Trends Communications Big Data B2C 120

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Additionally, always make room in the plan for reactive pitching.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch.

Pitching 83

Pitching Product Launch Data Measurement 83

PR Fuel

JANUARY 24, 2022

Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful. You can use the market research data to improve your company’s communication. Draft an Eye-catching Press Release.

Creativity 103

Creativity Data Measurement Product Launch 103

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. This can mean giving the reporter some fresh data or insights for the story, or even additional resources at the company.

Media Training 249

Media Training Policies Agency Interviews 249

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 71

Analytics Report Technology Pitching 71

ImPRessions - Crenshaw Communications

MAY 31, 2016

It’s right up there with data scientist and UI designer when it comes to jobs your mom just doesn’t get. It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. PR is about parties and special events. This may be the worst.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

Sometimes it’s better to blow them away with compelling insights and data. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. That usually means trying to find some way to help the reader relate to the subject on a personal level.

Meeting 93

Meeting Transportation Media Journalism 93

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. It’s not a sales pitch or a way for the brand to “pat itself on the back.” You can use this section to discuss the benefits of the product. You can discuss why the product matters and why consumers should buy it. Keep your sentences short.

Writing 59

Writing Product Launch Examples Consumer 59

Shift Communications

NOVEMBER 16, 2016

For example, my team had a client in the big data space that couldn’t break into coverage with the most obvious suspects—tech reporters that focused solely on data-related stories—due to a lack of customer testimonials and other assets. That’s why it’s important to set realistic goals and expectations for product launches.

B2B 60

B2B Media Automotive Pitching 60

Sword and the Script

JANUARY 16, 2018

Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. a webinar with third-party expert, and a tiny pitch at the end.

Content Marketing 94

Content Marketing Marketing B2B Engineering 94

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. When does the team put out a press release? These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

PR Fuel

OCTOBER 19, 2021

Do you have an upcoming product launch of an innovative product? A product launch may seem exciting to you, but it is not newsworthy if your product is the same as millions of other products on the market. Check out other articles the journalist you are pitching has written.

Writing 52

Writing Product Launch Storytelling Pitching 52

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. How can you best interpret the data and tell a success story for clients? What does it tell you about your strategies? How is social engagement driving leads?

Analytics 50

Analytics Measurement Training Software 50

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. We try to get as much data as we can from our customers, but it can be quite difficult because people use video in different ways. They were about the same product launch, and JotForm used them side-by-side with the same budget. That’s it.

Marketing 111

Marketing Video Product Launch YouTube 111

Beyond PR

JULY 6, 2016

Follow this checklist to get brand leaders, content marketing and operations teams, and other stakeholders on board for a successful multichannel launch. Pitch your vision in full. With the initial feedback, data, and channel requirements in hand, you can begin to determine the publishing sequence of content across channels.

Marketing 66

Marketing Product Launch Data Software 66

Presspage

AUGUST 24, 2018

Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit. Slimmed down versions can be saved as compressed files and emailed to media contacts upon request or in an effort to pitch a story.

Media 68

Media Leadership Product Launch Television 68

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. Analytics around coverage should also return audience demographic and firmographic data, helping you understand your target audience more effectively. Execute And Adjust Campaign Messaging On-the-Fly.

Company 73

Company Media Crisis Insurance 73

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Oh, we should probably pitch our influences and do a press release! will provide more advanced data on the type of traffic and engagement you’re driving. The challenge for PR professionals is two-fold. Let’s get the PR team on the horn.”.

Company 40

Company Case Study How To Product Launch 40

Buzzstream

MARCH 26, 2020

They share that data freely (not all of it) with each Youtube channel. Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. .

YouTube 116

YouTube Brand Branding Video 116

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Sales data: In some cases, PR practitioners may track sales data to see if there is a correlation between PR efforts and increased sales.

Interviews 106

Interviews Publicity Technology Social Media 106

Buzzstream

FEBRUARY 9, 2024

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Data-driven press releases are a great way to establish your brand as an industry thought leader. How do you know what warrants a key takeaway?

Examples 62

Examples Product Launch Data Report 62

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. If your organizer does provide it ahead of the event, research the contacts on the list to identify which ones would be the most relevant recipient of your news pitch.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 198

Marketing Content Marketing Data Social Media 198