Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups.

Social Media 61

Social Media Trends Media Instagram 61

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Sales is unsure of handing over its customer database for email marketing campaigns. My own experiences echo these findings.

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

JANUARY 16, 2018

Other technology vendors often flaunt their ability to capture social amplification data, but in many cases, these are simply vanity metrics. Communications teams will also be able to easily access charts and easy-to-share dashboards to visualize social data in the way that matters most to their brand and internal audiences.

Data 70

Data Retail How To Sports 70

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. It's quite an honor to be included in this group. Track: Technology / Social Media. Track: Technology / Social Media. Track: Technology / Social Media. This is will be my third IMEX conference. Marketing 1.75

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Onclusive

JUNE 1, 2023

This is crucial for understanding what topics are important to your many stakeholder groups. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. By the way, for anyone that doesn’t know what technical writing is, don’t worry. That is a risk. Chris: Yeah. Ben: Gotcha.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

MARCH 11, 2015

Unless everyone understands their role, the roles of their compatriots, and the goals of the organization, it’s likely that PR, marketing, customer service, executives, and (name another functional group here) will have different understandings of their roles and responsibilities in the organization.

Measurement 40

Measurement How To Analytics Customer Service 40

Onclusive

JUNE 29, 2018

Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. Reporting – for a larger group – works the same way. Second, the platform is built on modern technology. So, how can it possibly compete? but it’s not new.

Tools 160

Tools Media Software Analysis 160

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. When companies communicate openly, honestly, and clearly, they earn the trust of their customers. Information technology team. Managers and supervisors. Department leaders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Bad Pitch Blog

JULY 14, 2009

When that’s all done, take a quiet moment to consider language: Whether your company is dedicated to inventing new technology, developing new drugs, or saving the oceans of the world, chances are that you have an internal lexicon that might—or might not—be understood outside your walls. You can include media in some of these groups.

Training 46

Training Groups Customer Service Television 46

Beyond PR

OCTOBER 25, 2017

In addition, comms professionals are now able to deliver a single, dynamic report for any internal and external stakeholders to customize in the way that fits their needs, eliminating the hassle of creating multiple versions of the same dashboard. Edelboim has over 15 years of experience at the intersection of media and technology.

Communications 73

Communications Analytics Analysis Data 73

Waxing UnLyrical

NOVEMBER 24, 2010

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. How and where can your consumer touch your brand?

Travel 79

Travel Case Study Creativity Advertising 79

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications.

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

JULY 10, 2017

Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. Create a Twitter hashtag, a Facebook or LinkedIn group, show the value, and people will come. It’s an issue that is radically changing internal and external communications.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR Fuel

OCTOBER 16, 2018

A member of a regional tech organization or a lobbying group? If JunkTech’s web site tells me that the company is a member of the Greater Kenosha Regional Technological Society, I’m more likely to contact JunkTech and give them some publicity instead of waiting to make contacts with the Society itself. Collaborate With Your Customers.

Web 40

Web Pitching Local Report 40

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. If there is a difference it’s the pace.

Publicity 164

Publicity Ethics Data Community 164