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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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The Biggest Crisis Management Lesson from the Jian Ghomeshi Scandal

Melissa Agnes

Not only do new facts keep coming to light, but there is an important lesson to learn from Ghomeshi’s own actions within this crisis. Editor’s note: This post discusses this scandal from a crisis management standpoint only. On October 26, 2014, Jian Ghomeshi published a 1,500+ word statement to his Facebook page.

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What Is Crisis Management And Why Its Important?

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Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? What is a crisis?

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Why Reputation Management is important for individuals?

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Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

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The Biggest Crisis Management Lesson from the Jian Ghomeshi Scandal

Melissa Agnes

Not only do new facts keep coming to light, but there is an important lesson to learn from Ghomeshi’s own actions within this crisis. Editor’s note: This post discusses this scandal from a crisis management standpoint only. On October 26, 2014, Jian Ghomeshi published a 1,500+ word statement to his Facebook page.

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What is brand reputation management

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A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

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The PR Pro’s Role in Reputation Management

Solo PR Pro

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Social Listening.