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How (And Why) PR Pros Should Use TikTok

ImPRessions - Crenshaw Communications

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. TikTok’s users, however, don’t seem concerned. Why TikTok? .

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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts. By prioritizing monetization, influencers are more motivated to create with YouTube top of mind, resulting in more organic and authentic content being generated specifically for the platform.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Creativity strikes back. The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents. Starting in 2013, brands started hiring journalists to work on their content programs.

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What to Pitch the Media in May

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Get creative with it. It went viral because it looked like big worms. I always like to give my followers ideas for pitching the media. this is a great time to pitch national pasta month.

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3 Things Communicators Can Learn From UCLA Gymnast Katelyn Ohashi

PRSay

12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. Always be on the lookout for a fresh and creative approach, whether it is for your own brand, one of your clients or a campaign you are trying to create. Display your personality.

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4 Examples of Fair Use Debates in the Digital World

Cision

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

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Leveraging Influencer Power For PR Success

The Hoyt Organization

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.