Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video. Kiki uploads the final video to YouTube and schedules it for publication.

Video 153

Video B2B Film Marketing 153

Konnect Agency

MAY 15, 2020

Subsequently, brands and influencers alike have become more active on the platform, resulting in higher frequencies of cross-platform syndication. Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views. New Audiences.

Viral 52

Viral Video Social Media Creativity 52

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials.

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Pitching How To Instagram YouTube 120

Shift Communications

NOVEMBER 3, 2014

Last year, the folks behind the “Carrie” remake nailed it with their “ Telekinetic Coffee Shop Surprise ” that terrified customers to the tune of nearly 60 million YouTube views. Another beverage brand that has perfected prankvertising is Pepsi Max, thanks to the comic genius and off-roading skills of NASCAR’s Jeff Gordon.

Advertising 92

Advertising Advertising Viral YouTube 92

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. YouTube: How many views do they get? The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Karen Freberg

FEBRUARY 2, 2020

Sabra tried to do this in their YouTube commercials with getting celebrities, reality stars, and even TikTok stars like Charli D’amelio to be part of their Super Bowl commercial. Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. And videos about facts and cool weird things do much better on YouTube.”.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Sword and the Script

AUGUST 7, 2018

The stream is increasingly filled with single-shot-talking-head videos as brands begin to experiment – LinkedIn Selfie videos as the B2B Growth Show podcast put it. Other critics have seized on this too and implore brands to instead only produce high-quality videos. Yet these videos don’t have the virality marketers often imagine.

Video 60

Video Marketing Viral B2B 60

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Karen Freberg

JANUARY 15, 2020

We see these now everywhere after the one featuring Disney characters went viral. Plus – thank goodness for YouTube to have walkthroughs on how to do this effectively (yay!). I am talking about the new trend we are seeing on Instagram Stories related to the random filter generators. AR filters on IG are not necessarily new.

Social Media 55

Social Media How To Instagram Media 55

Cision

JULY 20, 2015

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Want to learn the three ways to make your idea go viral? Images: Chris Potter , Nick Page (Creative Commons). Statistics like these prove how difficult it is for professionals to spread the word about their ideas. Look Around You.

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side.

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Storytelling Case Study Crisis Viral 120

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing.

Company 96

Company Marketing Social Media Analytics 96

Buzzstream

AUGUST 28, 2019

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . Data-based projects also give your brand some credibility; you’re using trusted, relevant data to tell a story. Then, the thought hits you: “Why not just survey people?”.

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Survey Data Comparison Analysis 98

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

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Report Media Advertising Advertising 225

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. 200,000 YouTube views in one week. We were extending our brand voice and needed to ensure this aligned with our existing communications channels.

Publicity 87

Publicity Banking YouTube Social Media 87

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. YouTube: How many views do they get? How active are they?

Real Estate 57

Real Estate How To Web Case Study 57

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit.

Print 60

Print Media Travel Wireless 60

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. What’s so intriguing is - the prank generated 16.1

Film 48

Film Marketing YouTube Advertising 48

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Be flexible and creative. There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Get creative with compliance. Here are our biggest takeaways.

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Financial Industry Report Insurance 111

Contently - Strategy

APRIL 9, 2024

You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. It must serve a specific goal, channel, or audience — otherwise it just turns into digital clutter that detracts from your brand.

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eBook Video YouTube Blogging 52

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals.

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Content Marketing Infographics Insurance Insurance 111