PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. How can communications professionals show leadership to help counter this epidemic of incivility?

Employee 155

Employee Crisis Reputation Creativity 155

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Provide strong guidance and leadership to junior-level staff. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 195

Training Media Training Reputation Crisis Communications 195

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Axia PR

FEBRUARY 4, 2024

While the industry is only beginning to understand and study AI benefits, the opportunities are promising. We foresee new creative possibilities, deeper analysis, more robust research, better content optimization, bigger ROI in original thought leadership content, and more.

Industry 62

Industry Analysis Leadership Creativity 62

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Reputation Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Read the complete article: The State of Marketing Leadership 2018 ; Full report: How to Drive a Successful Marketing Strategy in 2018 (reg.

Creativity 79

Creativity Technology Marketing Web 79

Sword and the Script

OCTOBER 23, 2018

For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. It’s counterintuitive, but constraints with the right guidance, boost creative thinking. This is a mistake. Of course not. [A

Content Marketing 108

Content Marketing B2B Study Marketing 108

Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

Study 118

Study Survey Infographics B2B 118

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Now, five years later, they’re ascending to powerful leadership positions. The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

AUGUST 17, 2015

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low. Images: purplejavatroll , GotCredit , Jussi Ollila ( Creative Commons ).

Study 120

Study Engineering Mobile Crisis 120

Wadds Inc.

SEPTEMBER 19, 2023

A new study published by the Chartered Institute of Public Relations (CIPR) reports that human skills are irreplaceable in public relations work requiring senior-level judgement, ethical reasoning, and strategic counsel. You can download a copy of the report from the AI in public relations resources page on the CIPR website.

Publicity 126

Publicity Ethics Government Policies 126

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. The survey polled, 2,400 senior managers (U.S.)

Survey 101

Survey Trends Marketing Creativity 101

Stephen Waddington

JANUARY 13, 2020

There’s rarely any reference to research to support arguments, and there are almost never any case studies. You’ll also find templates for your next brand meeting, creative brief and LinkedIn post. Wallman takes aim at all things digital, dodgy metrics, industry awards, thought leadership, purpose washing, obsession with age, and more.

Industry 123

Industry Marketing Case Study Creativity 123

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Just-released research by leadership and innovation experts Jeff Dyer and Nathan Furr reveals that intellectual honesty may be the missing ingredient teams need for new ideas to prosper.

Interviews 98

Interviews Employee Strategy Leadership 98

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” ” “Shared an owned research study with an easy-to-understand, fun, and relatable topic.” ” __.

Pitching 77

Pitching Company How To Study 77

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Stephen Waddington

SEPTEMBER 16, 2021

Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations. Focus groups should be used to identify important issues that can then be explored further through surveys or wider studies with a larger representation of the workforce.

Internal 78

Internal International Communications Employee 78

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. LeeAnn is an excellent case study in the art of the pivot. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. PR pros must pivot from journalistic or academic styles, instead writing with a storyteller’s hat, detailing how the product or service solved a customer’s problem – otherwise known as a case study.

Case Study 231

Case Study Writing Pitching SEO 231

Stern + Associates

JULY 27, 2023

By taking a humanistic approach to digital transformation and creative problem solving, he helps organizations leverage design thinking to optimize engagement and customer loyalty. Offering a practical leadership framework, the book serves as a guide for aspiring leaders, early-career executives and experienced managers alike.

Leadership 62

Leadership Technology Case Study Employee 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities.

SEO 178

SEO Storytelling Product Launch Measurement 178

Stern + Associates

JUNE 5, 2023

Read Part 1 of Our Series on Generative AI The Surprises of Generative AI GenAI is transforming jobs and industries and delivering unprecedented creativity and productivity boosts, says Andrew McAfee , bestselling technology author and principal research scientist at the MIT Sloan School of Management.

Technology 102

Technology Ethics Leadership Groups 102

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. Mike Falkow is the Creative Director of Meritus Media Inc.

Digital PR 246

Digital PR Reputation Employee Energy 246

PRSay

JANUARY 23, 2018

Our firm has conducted a number of studies in this area in collaboration with Dr. Bruce Berger at The Plank Center for Leadership in Public Relations at the University of Alabama. The most successful individuals in communications exhibit self-awareness, emotional intelligence, resilience, creativity and general likeability.

Communications 151

Communications Leadership Social Media Creativity 151

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun doesn’t have to mean creative schtick. Fun is healthy. Fun can boost energy levels too. Embrace it.

Consumer 166

Consumer Brand Branding Marketing 166

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert.

Digital PR 71

Digital PR Construction Case Study SEO 71

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets.

Creativity 40

Creativity Public Affairs Policies Survey 40

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. No one knows where the next great idea comes from, but experts in the study of innovation recommend starting with a mechanism that “enables a team to come up with a number of quality concepts to consider.” Extreme Leadership. trendhunter. Or the latest in minimalist time-tracking devices ?

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

DECEMBER 10, 2021

Decreased stress: In a study published in September, researchers in Japan found that remote work can reduce psychological and physical stress responses. On the other hand, remote work can also lead to social isolation and marginalization, which raise stress for workers, the study said. Teams function in different ways.

Employee 192

Employee Policies Agency Study 192

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144