ImPRessions - Crenshaw Communications

JULY 14, 2017

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

Brand 136

Brand Branding Storytelling Airlines 136

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

DECEMBER 6, 2015

This filter places Beats headphone on a user’s head, adds a disco ball spinning in their mouth and simulates musical energy erupting out of their heads. Images: AdamPrzezdziek , Betsy Weber , foeoc kannilc ( Creative Commons ).

Google 120

Google Advertising Advertising Film 120

PR Matters

APRIL 21, 2016

The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ]. To do it right, you must expect to commit and invest serious time, energy and resources into it for the long-term.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

JULY 30, 2015

Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business. Stop fretting.

Interviews 120

Interviews How To Media Infographics 120

The Hoffman Agency

NOVEMBER 20, 2020

241 days into this musical experiment, and we’re still bringing as much energy to jamming as Day 1 — proof that music really does feed the spirit. . I love storytelling — shocker! By Shereen Masoud-Jointe, Senior Account Executive (Europe). Sincerity is Scary — the 1975. Galway Girl — Ed Sheeran. Happy Birthday — Tiger Hu.

Film 69

Film Energy YouTube Storytelling 69

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. One of the more visible efforts comes out in SlideShare and decks like “ Return of Storytelling vs. Corporate Speak ” and “ The Blurring Line Between Digital Marketing and PR.”.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR Matters

APRIL 21, 2016

The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ]. To do it right, you must expect to commit and invest serious time, energy and resources into it for the long-term.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Storytelling with the Cognitive Content Hub™. Offsite company retreats.

Marketing 52

Marketing Storytelling Technology Community 52

wiredPRworks

JULY 25, 2016

The creative industry can be an exciting and challenging landscape to work in, and the path you take is totally up to you. SheSays Chicago has assembled some of the top women and men in creative for the sole purpose of helping YOU. MENTORS: Dan Fiestam , Chief Creative Officer at Laughlin Constable. Will you be there?

Conference 40

Conference How To Creativity Energy 40

PR Conversations

MAY 9, 2017

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. Aside from the talent to play an instrument, I dream of having more abilities that are creative. Hmmm, tough one.

Energy 53

Energy Measurement Internal International 53

Mark My Words

MAY 3, 2022

He says economic pressures on households, driven by the rise in “inflation, energy bills and food prices” is putting non-essential spending under scrutiny – and that means relative non-essentials like streaming subscriptions are under threat. When are they going to give back?

Film 60

Film Advertising Advertising Consumer 60

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 245

Sports Agency Industry Creativity 245

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace. 2) The unfamiliar territory.

Media 112

Media Journalism Report Video 112

The Hoffman Agency

SEPTEMBER 2, 2020

It should be an enjoyable read which makes the potential employer think they’d like to have you on board and that you’d bring energy and enthusiasm to a role. If you were part of a new business process and saw the strategic and creative platforms being developed, then say so — and say you’d like to experience more. Don’t overhype it.

Handbook 36

Handbook B2B Agency Energy 36

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. These four September days are for you—the product manager, the creative marketer, the start-up founder. Those who want more than the cookie cutter learning and development noise and who yearn for an explosion of positive energy, sharing, and clear, empowered ways to move forward at work.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Maxim Behar

MARCH 6, 2022

And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” That success will come with hard work and big creativity. So, there has to be a lot of patience from the side of clients and a lot of creativity and sustainability from the side of the PR companies.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 81

Sports Agency Industry Creativity 81

Karen Freberg

NOVEMBER 4, 2018

I have learned more the past few months about project management, content creation, and storytelling I ever would have thought of before. It may take some more energy, time, commitment and work to do this, but it is beyond worth it. Here are some of the things I have gained from working with The Breeders’ Cup.

Social Media 52

Social Media Video Conference Analytics 52

Communications Conversations

MAY 3, 2016

Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working. A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. We love email,” GE’s Chief Storyteller told us. “It Here are the five biggest trends you need to know. This personality has a point.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel.

How To 108

How To Transportation Content Marketing Healthcare 108

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. We love email,” GE’s Chief Storyteller told us. “It B2B Tech Leaders Are Reimagining the Product Story in New, Creative Ways.

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. That approach lacks creativity and isn’t going to add much to your content strategy. This isn’t inspiring stuff for video producers or your audience. Trust the video creators you hired.

Video 90

Video Brand Branding YouTube 90

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. One of my favorite mid-funnel pieces of content we’ve produced is this short video case study about our client Eni , the global energy company. You want to grab your target audience’s attention and hold it.

Case Study 101

Case Study Marketing Study Content Marketing 101

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. That system, however, is ripe for change.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. That system, however, is ripe for change.

Healthcare 52

Healthcare Content Marketing Industry Trends 52