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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy.

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A Journey of Pro-Aging and Reinvention with Diane Britt-Smith

PR for Anyone

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

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The 7 Plots For PR Storytelling

ImPRessions - Crenshaw Communications

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

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S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

PRSay

With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings. Energy, passion, performance “A presentation is often like a performance,” said Biesenbach, who was trained at the school of Chicago’s storied Second City theater.

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The Key to Storytelling for Startups: Avoid the “H” Word

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The founders’ combination of smarts, energy, optimism.more. The post The Key to Storytelling for Startups: Avoid the “H” Word appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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How to Get Creative With Your Toothpaste and Oral Care Campaigns

5W PR

Storytelling Consumers these days crave narratives, so brands need to create a compelling tale around themselves and what they stand for. Storytelling is the best way to get consumers emotionally invested. They can get consumers to nurture virtual mouths, battle cavities and collect virtual floss picks for example.

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Why You Should Master The Art of Storytelling

Masters in Communications

There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. The Business of Storytelling.