What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]
Sword and the Script
JANUARY 25, 2020
Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy.
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