Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many.

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Leadership How To Trade Shows Pinterest 98

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. See our recap here.)

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Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations.

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Media Nonprofit Pitching Analytics 99

Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you.

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Automotive Agency Mobile Trade Shows 79

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

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Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Attend industry events – trade shows, webinars, conferences, etc. – They want to be more efficient, more effective, more impactful … and perhaps more appreciated. Author: Jim Bianchi.

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Automotive Publicity Transportation Trade Shows 105

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Jessica is vice president – account service at Bianchi PR with more than 25 years of PR experience across the corporate, industrial and community perspectives. Author: Jessica Muzik.

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Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Jordan has a true passion for communication and sports!

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Communications Conversations

DECEMBER 17, 2014

We really do have more fun than you corporate folks. So, even though I haven’t spent a TON of time on the agency side, I feel like I can say that consultants do, in fact, have more fun than their corporate peers. To trade shows. Corporate Communications Lists Other Popular Culture & PR PR culture'

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Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

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Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

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The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. The public, as well as corporate decision-makers, want to see the face of the company and get to know who they will be dealing with. Why are videos more applicable to business?

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5W PR

APRIL 13, 2020

However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings. Most of the time, after an article is published, it becomes copyrighted material to the publication that published it, which is why it’s important to follow their copyright rules.

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The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Whatever fear and doubts we had in pulling off our first F&B trade show evaporated — we knew that we just had to be hungry enough for success.

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Trade Shows Storytelling B2B Conference 28

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

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Automotive Interviews Technology Mobile 91

Business Wire

FEBRUARY 2, 2018

For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. This way you can engage a larger audience with a singular piece of content, encouraging feedback and reactions in real time. Implementation Tip!

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Solo PR Pro

JUNE 8, 2021

Wanting to clear up any confusion as to her expertise, Nicole returned to school, pursuing a master’s of corporate communications at Baruch College, and doing so while continuing to work her full-time job. “I I finished my Master's in five semesters, and I like to brag about that because that was a lot,” she said.

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Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. 7) How B2B Marketing Can Get More out of Trade Shows. A half year later my employer was acquired. And it’s about time.

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Blogging B2B Content Marketing Trade Shows 73

Communications Conversations

APRIL 17, 2015

Livestreaming trade shows. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. Livestreaming events. Livestreaming product launches. Livestreaming puppies (see: Barbox).

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Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. Weaving relevant shares is an effective way to illustrate the value of a corporate blog and weave qualitative measures into quantitative reporting. 3) Quality.

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Bianchi Biz Blog

DECEMBER 2, 2021

With corporate restructuring, downsizing and retirements increasingly changing the decision-makers at automakers and major suppliers — as well as the constant migration and movement of executives among global companies — your connections to your customers’ key engineering, purchasing and manufacturing decision-makers are always at risk.

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Bianchi Biz Blog

JANUARY 21, 2021

Michael Scheuer, Senior Vice President Corporate Communications, sees the virtual exhibitor space as a tool that can be utilized to increase sales and attract new customers. “We Michael Scheuer. We offer the sales department a cutting-edge and high-quality presence.

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Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”.

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Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons. 1) Soft interviews on your company blog.

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Communications Conversations

NOVEMBER 11, 2015

You have to make an effort to get out and see people (hence my involvement in MIMA, and the other projects I help lead–#SoloPR meet-ups, corporate mastermind group, etc.). You let down a teammate at a client trade show? But, it is a fairly lonely existence. I have to give credit to my wife for this one. But, I like it.

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Trade Shows Creativity Corporate Measurement 60

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” . In the course of my networking this week, I’ve had a number of conversations about leads.

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5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. This can include investors or customers.

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Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

MARCH 6, 2024

We’ve been working with the team for roughly a year now, helping them to promote their directory of incredible female speakers in a bid to put an end to tokenistic representation in panel discussions and trade shows. These organizations aren’t just “inspiring inclusion” and adding to the corporate noise. They’re enacting it.

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Handbook Trade Shows Employee Local 36

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries.

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PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. How does a billion dollar corporation become a trustworthy source for consumers?

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Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), This metric is especially helpful in determining whether or not the media understood the key points of a launch, a new company direction or corporate strategy. The close of the year is quickly approaching.

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Measurement How To Trade Shows Analytics 60

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. In the U.S., Kind communication. Trend 1: ESG.

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Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Corporate email systems filter out most externally originated messages, commercial or otherwise. Pre-Internet, that was because print ad space was so costly. Now it’s because attention is scarce.

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MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Boost Content at an Upcoming Event - Print physical copies of your content and give them out to VIPs who attend an upcoming speech by the author or share them at your trade show booth.

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Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

For a master class in online intimacy that’s a universe beyond the scripted artificiality of most brand videos: Watch how Swift shot this video when surprising one fan, Gena, by showing up unannounced at her bridal shower. million viewers) into her confidence. Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense.

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Social Media Marketing Media YouTube 48

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina?

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Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”.

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Marketing Employee Content Marketing Training 169