ImPRessions - Crenshaw Communications
NOVEMBER 30, 2023
It’s a good article that every corporate communications person should read and an interesting take to us who work in PR. For companies that see the expression of corporate values as a strategic advantage, there is a way to go about it that maximizes the upside potential and minimizes risk. Many have sparked a severe backlash.
Reputation Antistress by Sergii Bidenko
DECEMBER 21, 2023
However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas.
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Critical Mention
FEBRUARY 20, 2020
One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. Priscilla Osorio.
ImPRessions - Crenshaw Communications
SEPTEMBER 12, 2019
Well-organized corporate activism, like the 2017 campaign to pull sports and business events from North Carolina in the wake of its “bathroom bill,” can be very powerful. So, the behavior of their corporate owner can seem hypocritical and flabby in the eyes of members. Average enrollment dropped a whopping 12.8
PRSay
DECEMBER 18, 2019
Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. Tip 1: Live your values. Tip 5: Keep the team on-message.
ImPRessions - Crenshaw Communications
NOVEMBER 29, 2018
The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. Root out the bad actors.
Remote PR Jobs
SEPTEMBER 25, 2023
Confrontation is sport, and any public comment can be misinterpreted or misrepresented, causing damage to a business’s reputation and brand. The person in this position needs to promote and protect the brand’s reputation. We are also operating in a socially charged atmosphere, where one person’s truism is another’s “fake news.”
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