ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

Those more specific keywords like “price optimization software” or “ad tech companies NY” get fewer searches but have a high conversion value. Company stability and reputation are also key to a business purchase. Business reputation counts. PR promotes customer success stories.

B2B 242

B2B B2C Software Consumer 242

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers.

Brand 158

Brand Branding Reddit Pitching 158

Presspage

NOVEMBER 3, 2021

The communications technology platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands. In just nine months, the company has grown its staff by 52%.

Software 78

Software Corporate Reputation Creativity 78

Presspage

NOVEMBER 3, 2021

The CommsTech platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands. As communications teams face an increasingly complex multi-stakeholder world, PressPage helps maintain accuracy, consistency, and velocity.

Software 78

Software Corporate Reputation Creativity 78

David PR Group

DECEMBER 8, 2016

Tremendous reputational damage – and lost revenue – could be in the offing. If nothing else, this is yet another warning shot and reminder that every business needs to be continually monitoring its online reputation. It’s not hard to imagine. Worried about your competitor down the street? You can listen to the interview here. ).

Reputation 40

Reputation Corporate Reddit Radio 40

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. Credibility is like money in the bank for brand reputation.

Technology 246

Technology Company Banking Education 246

Sword and the Script

JANUARY 17, 2023

1) I’ve modified the list to only cover those software providers that are in my assessment primarily or heavily focused on PR and communications. All-in-one PR software incumbents. Meltwater has a reputation for an overly aggressive sales team. All-in-one PR software startups. 3) There is no order of merit to this list.

Technology 93

Technology Software Resources Pitching 93

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Crenshaw client Bizzabo, a leading event software company, wanted to take action after research confirmed that tech events overwhelming feature male speakers and attendees to the tune of 70% and 80% respectively. Corporate activism. See this post for more on CEOs embracing corporate activism. Executive content.

Company 174

Company Conference Corporate Leadership 174

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Software 78

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. As a software solutions provider, protecting our customers’ data and information is of utmost priority for us.

Software 135

Software Enterprise Data Internal 135

David PR Group

APRIL 4, 2024

In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. Yet, today, Boeing finds itself entangled in an existential quagmire, a public relations nightmare that threatens not just its reputation, but its very survival.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

PR in High Definition

SEPTEMBER 26, 2018

Building Mature Reputations. This is a key period in building a reputation for an established, mature organisation. So how do organisations turn from a reactive, news-driven approach to an effective, long-lasting reputation-building approach? Shifting to ‘Build-Mode’. Stories are well-structured.

Reputation 48

Reputation Case Study Print Study 48

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Everybody makes mistakes, but these three episodes show a need for remedial education — and possibly better email software. Try TechCrunch or VentureBeat for those.)

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. And it’s often very cost-effective relative to consumer public relations. Think purpose-driven brand PR is for consumer sectors?

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. With these attributes, we can develop effective communications strategies and help brands stand out, manage corporate reputation, or influence opinion among priority audiences.

Analytics 170

Analytics Tools Social Media Trends 170

Melissa Agnes

FEBRUARY 25, 2014

Apple is in the process of fixing what The Globe and Mail has called a “gaping hole” within their security software, “which gave spies and hackers the ability to grab e-mail, financial information and other sensitive data.” ” What a nightmare. A serious crisis that would even hurt the beloved Apple brand.

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. As a software solutions provider, protecting our customers’ data and information is of utmost priority for us.

Software 78

Software Enterprise Data Internal 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

His accomplishment has helped cement a reputation as an authority in a poorly understood sector. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. Levie is calling for more digital privacy regulations – something not always expected from a software provider. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. Credibility is like money in the bank for brand reputation.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. It’s not just a matter of the disruption of operations, of course; there’s often a reputational impact that can linger for years. Our client SecureAge has done this, offering three different versions of its APEX software.

Company 213

Company Case Study Airlines Study 213

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

With its changing reputation comes a new caution in CEO conduct. Sixteen months ago, Travis Kalanick was the freewheeling, bad-boy CEO of Uber and Susan Fowler, who spent “one very very strange year” there, was an unknown software engineer who quietly departed after unrelenting sexual harassment and discrimination.

Technology 165

Technology Leadership Privacy Trends 165

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Onward with this month’s PR Tech Sum.

Employee 144

Employee Software Survey Tools 144

Presspage

FEBRUARY 8, 2024

This is where the future of investor communication is headed: Using ESG data to create a story that resonates with investors, while also shaping the reputation that a company holds in the eyes of the public. Request a demo with the Presspage team today - we’d love to show you how our powerful software can help you redefine success.

Report 109

Report Government Financial Trends 109

5W PR

OCTOBER 31, 2019

This can be a challenge, particularly for brands that market to other businesses or that have less trendy offerings such as software or services. For example, a corporate company may have trouble connecting with those outside of the company itself. How can this be done?

Brand 113

Brand Branding Consumer Community 113

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Target beyond demographics.

B2C 120

B2C B2B Software Consumer 120

5W PR

NOVEMBER 2, 2020

Not only because of risks associated with crises—including everything from the damage of reputation to loss of key customers—but because creating a detailed plan for an unknown event is a challenge. Creating an effective crisis management plan can be a hard task for any communication team.

Crisis Management 88

Crisis Management Crisis Communications Crisis Communications 88

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Looking to buy enterprise software? When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Consistency and quality are key when building a reputation as an industry authority. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building. The CEO succeeds in creating his personal brand, exuding a smart but down to earth persona.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Enterprise Pitching 85

Wadds Inc.

NOVEMBER 12, 2022

It’s called Mastodon and is a decentralised network built on open source software. They can also decide to block networks that have a reputation for abusive content or spam. The failure of Twitter at the hands of an individual or corporate entity is Mastodon’s strength and its weakness. What is Mastodon?

Twitter 116

Twitter How To Government Media 116

ImPRessions - Crenshaw Communications

MARCH 29, 2018

They sometimes interview big-time corporate chiefs like Ted Sarandos of Netflix, but most often they chat with early-stage company founders. The software how-to show How I Built It , currently at #42, should not to be confused with NPR’s How I Built This. It’s a perfect platform for a CEO to develop a reputation as an industry expert.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Sword and the Script

JUNE 30, 2020

Business leaders that understand PR value it more A survey – How Executives in Large Companies Perceive PR – by a UK-based tech company that develops software for PR shops, found that few executives understand PR. This is because brand and reputation “should be on the risk register; mitigated, managed and measured.” Unbundle PR.

Report 118

Report Publicity Survey B2B 118

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again. And that doesn’t mean just one flight.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107