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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Credibility is like money in the bank for brand reputation.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

His accomplishment has helped cement a reputation as an authority in a poorly understood sector. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. Levie is calling for more digital privacy regulations – something not always expected from a software provider.

Brand 196
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6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Credibility is like money in the bank for brand reputation.

Company 120
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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. With its changing reputation comes a new caution in CEO conduct. PR and corporate comms people have known this for years. They have a good reason.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

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Information Security is no longer a choice, but a must

Presspage

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. As a software solutions provider, protecting our customers’ data and information is of utmost priority for us.

Software 135
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Information Security is no longer a choice, but a must

Presspage

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. As a software solutions provider, protecting our customers’ data and information is of utmost priority for us.