ImPRessions - Crenshaw Communications

MARCH 8, 2023

In public relations , the goal is often to generate news that tells a positive story about a business or brand. Rip off the band-aid Many large public companies are required to disclose workforce reduction plans at least 60 days in advance of actual layoffs. For most corporations, it’s best not to drag out such plans.

Employee 182

Employee Viral Twitter Corporate 182

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. Photo by Andrew D.

Corporate 100

Corporate Crisis Management Crisis Government 100

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Technology has transformed the practice of Public Relations and marketing. There are many instances of corporations falling short with their communications.

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? Photo by Foto Sushi on Unsplash. To announce a new strategy.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Focusing Inward. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? Let’s face it.

Leadership 185

Leadership Storytelling Viral Banking 185

NewsWhip

SEPTEMBER 14, 2023

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” Receive weekly updates with the NewsWhip Note You have subscribed to the NewsWhip daily newsletter.

Brand 78

Brand Branding Viral Apparel 78

PRSay

MARCH 26, 2024

The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. In 2019, Chipotle’s #GuacDance campaign was an early viral success on TikTok. Corporations such as Microsoft and Walmart have also shown interest in acquiring the platform. Smith, M.S. ,

Strategy 86

Strategy Viral Social Media YouTube 86

Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral College. for your insulting condescension.

Government 74

Government Social Media Viral Guidelines 74

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Here’s a link to the GUINNESS WORLD RECORDS services for brands and corporations: [link].

Viral 88

Viral Marketing Guidelines Local 88

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. But a well crafted PR program can have a powerful impact on B2B businesses, too. The post How PR Can Boost A B2B Brand appeared first on Crenshaw Communications.

B2B 170

B2B Brand Branding Education 170

NewsWhip

DECEMBER 22, 2021

Before diving into the report’s content, Quigley and Nicholson introduced a poll to quickly test the audience’s ability to identify a viral story, offering four headlines to choose from, one of which had over 3 million engagements in 2021. “65% Q3 Athletes and corporate sponsors. Q1 Politics.

Sports 148

Sports Viral Corporate Analysis 148

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities are… Everything is public. Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. So what are today’s crisis realities and what do they mean to your organization?

Crisis 249

Crisis Crisis Management Viral How To 249

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Build the camaraderie needed to face crises.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media.

How To 78

How To Ethics Measurement Creativity 78

Landis PR

JANUARY 8, 2024

Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. You can’t buy that kind of product placement, folks… Barbenheimer By Liza Batallones What started as a viral trend turned into a public relations win for two vastly different movies.

Film 59

Film Twitter Viral Social Media 59

Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The quality of queries changed too as the web evolved.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Melissa Agnes

FEBRUARY 24, 2015

Last week I was in Brussels keynoting at NATO’s Public Diplomacy Forum. That there’s a way to understand this digital landscape and what and how things go viral , in order to make this landscape more predictable and, therefore, leave you less vulnerable? What makes something go viral? Relatability. Tweet this now!).

Social Media 113

Social Media Viral Crisis Management How To 113

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. SPOKESPERSON. This doesn’t have to be the CEO.

Crisis 74

Crisis Airlines Viral Corporate 74

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. According to thecompany10, “Who can say exactly why a video or story goes viral? Dean Essner is the editorial assistant for PRSA’s publications.

Trends 150

Trends Communications Employee Enterprise 150

Contently - Strategy

NOVEMBER 3, 2021

You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. Secondly, don’t copy/paste statistics from another publication without verifying the data in the original study or report. As a freelancer, each of your clients will have a different fact-checking policy (or lack thereof).

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment.

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

FEBRUARY 15, 2022

At the time, the data showed large corporate clients were shifting money away from the biggest law firms – their traditional source of legal advice – to smaller (but not small) law firms. The story went viral in our market niche. Social proof was at work here too. Those that opted-out did not.

Company 96

Company Marketing B2B Software 96

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality.

Infographics 153

Infographics Travel Product Launch Video 153

Waxing UnLyrical

JUNE 5, 2012

It has a good chance of also leading to requests for further thought leadership content or commentary on key platforms relevant to the organization (an old school viral characteristic). On Thought Leadership in Public Relations. Should there be one or many thought leadership activists for PR?

Leadership 83

Leadership Publicity Reputation Employee 83

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Even better, Popeyes implicitly urged the American public to perform their own taste tests of the two sandwiches, with dozens of consumers immortalizing their evaluation on social media.

Twitter 105

Twitter Marketing Social Media Viral 105

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. While there’s no way to truly “crisis-proof” a corporation or brand, there are steps that make it less likely to happen and its impact less severe.

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation. and regulatory burdens at home.

Google 185

Google Reputation Engineering Internal 185

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Musk shocks nobody with aloofness.

Crisis 136

Crisis Privacy Airlines Facebook 136

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects. So let’s call it like it is! with the new title.

Social Media 252

Social Media Crisis Media Viral 252

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. Still, positive public reaction suggests that the company’s move was ‘lit’—not sure if I’m using that term correctly.

Consumer 68

Consumer Viral Video Social Media 68

PRSay

APRIL 6, 2018

Viral videos. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. Today’s empowered and entitled public.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Newhouse School of Public Communications, Jamie Ward, Ph.D. , Newhouse School of Public Communications, Jamie Ward, Ph.D. , Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Hard to select just one, eh? CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY.

Instagram 98

Instagram Crisis Local Privacy 98