Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

PRSay

JANUARY 11, 2021

In the past few years, I’ve seen a growth in — people refer to it in different ways — brand journalism, branded content, native content. I’ve mostly met the Board of Directors at this point, but what I’ve heard about the individual members and local Chapters — it’s amazing how involved they are! And that’s fantastic.

Energy 182

Energy Journalism Leadership Meeting 182

Cision

JUNE 8, 2015

The answer is corporate social responsibility (CSR). It’s a broad term referring to the social good your brand does locally, nationally or globally. It can take a variety of routes from volunteering at the local food pantry to partnering with a national cause like the American Cancer Society. Make it social.

Employee 120

Employee Consumer Banking Local 120

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Solo PR Pro

MARCH 29, 2022

In a corporate job, your employer often pays for professional development. You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Professional Organizations and Chambers of Commerce.

Conference 80

Conference Reddit Local Course 80

NewsWhip

JUNE 19, 2020

The most engaged publisher writing about Black Lives Matter since George Floyd’s death has been NBC and its local affiliates, by a considerable distance. In sum, these protests have received a huge amount of attention and have already begun to reshape policies in law enforcement and corporate circles.

Local 183

Local Measurement Journalism Television 183

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” million donated to national and local charities. Something smaller and simpler can also work; look at this local Whole Foods store’s move to “mother” a goose and goslings in its parking lot.

Brand 160

Brand Branding Film Internal 160

Bianchi Biz Blog

MARCH 4, 2021

The state of transparency in corporate sustainability reporting by U.S. Corporate ESG reporting shows remarkable differences in quality within and between the regions surveyed. and ASX-50 member Westpac Banking Corporation (47 pts.) companies, who lag behind their European counterparts, leaves big blind spots for investors.

Report 87

Report Company Financial Study 87

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Such archiving of information guarantees that news is visible and available for reference long after its initial release.

Financial 164

Financial Video Consumer Data 164

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

The Hoffman Agency

MARCH 6, 2024

But when we got to the DEI portion, the conversation went something like this: Us: For the DEI section, do you have any existing materials we could review for reference? Localization is key. These organizations aren’t just “inspiring inclusion” and adding to the corporate noise. For example, HR materials, employee handbooks?

Handbook 36

Handbook Trade Shows Employee Local 36

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

MAY 9, 2016

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. Reference specific experience. Honest Feedback Promotes Transparency in PR. More information is nearly always better. Avoid personalizing.

How To 120

How To Construction Product Launch Local 120

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. He posted agency and corporate PR news. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St.

Blogging 78

Blogging Agency Community Local 78

ImPRessions - Crenshaw Communications

JULY 21, 2016

We feel that way about George Jones, digital producer with the Raycom corporate news hub, which provides multimedia content for the websites of about 60 TV stationsthat Raycom Media owns and partners with throughout the country. What trends are you seeing in the news business that the PR industry ought to know about?

Agency 120

Agency Pitching Print Storytelling 120

Sword and the Script

APRIL 9, 2019

In addition, there are links to my take on this survey from prior years as a reference. Corporate positions do tend to pay more than agency positions – and that remained true this year. In writing this post, I checked my local area and the site says the average (not median) salary for a “public relations manager” in the U.S.

Publicity 95

Publicity Survey Comparison Report 95

ImPRessions - Crenshaw Communications

MAY 31, 2017

” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way. While there’s no way to truly “crisis-proof” a corporation or brand, there are steps that make it less likely to happen and its impact less severe. Seven Steps To A “Crisis-Proof” Brand.

Crisis 180

Crisis Airlines Brand Branding 180

MaccaPR

SEPTEMBER 9, 2019

Far too many corporations would have double-checked possible responses with in-house legal counsel, debated the risks of responding to a competitor on social, confirmed actions with their CEO and executive team, and perhaps responded within a day or two — but that’s not the timing for a conversation! They trusted their fans on social. #4

Twitter 105

Twitter Marketing Social Media Viral 105

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

JANUARY 13, 2018

Put another way, the blockchain is a growing list of decentralized records—referred to as blocks—secured by cryptography.”. Blockchain solves this problem because it decentralizes ‘transactional’ control, so that agencies can efficiently deal directly with many digital outlets, like local media, to improve the quality of campaigns.

Marketing 62

Marketing Advertising Advertising Corporate 62

Communications Conversations

DECEMBER 30, 2015

Some helped me by referring me. Opportunity: Working on a fantastic local influencer event with the Minnesota Pork Board. Opportunity: Working with top corporate communicators as part of our local Mastermind Group. I don’t do it very often, but I’ll admit: I’m writing this post more for me, than you.

Groups 60

Groups Local Meeting Corporate 60

Solo PR Pro

FEBRUARY 25, 2021

I was referred to this agency by a colleague who had a conflict and couldn’t work on the proposed account. This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center. It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Doctor Spin

JANUARY 17, 2023

Source: Solarpunk: A Reference Guide Solarpunk in Marketing and PR “Dear Alice” is a solarpunk-inspired Yoghurt commercial that has received social media acclaim due to its beautiful and positive outlook on our future. At once a vision of the future, a thoughtful provocation, and an achievable lifestyle.”

Wikipedia 52

Wikipedia Energy Community Fashion 52

MaccaPR

MAY 23, 2018

Kurschner (at left with author Karina Wiatros) cautions against pitching, say, a corporate ribbon-cutting, which is entirely self-serving. If you have a story you know a local editor won’t want to miss, try a call. Refer to editorial calendars. If they’re too busy, they probably just won’t answer, Kurschner said.

Pitching 82

Pitching Print Journalism Local 82

Communications Conversations

FEBRUARY 6, 2018

She was referred to me for a potential piece of business with Thermo King (at the time). That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. What were your keys to success in moving up the corporate ladder?

Energy 68

Energy Corporate Travel Internal 68

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. You can find all posts that reference Talkwalker here. 8) A clever mix of press work and content.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR Conversations

JULY 24, 2014

A Chinese collector refers to the catalogue at a Sotheby's auction house in China. Namely, this localized market grants an implicit power imbalance between knowledgeable and reputable “authorities” and general art buyers. Quoted references: [1] Excellence Theory in Public Relations, James E Grunig. [2] “Zhongyong ??”,

Marketing 87

Marketing Communications Video Reputation 87

Communications Conversations

OCTOBER 25, 2018

One of my peers actually referred to social as “Demand Gen”, to which maybe was a tad too far. Patagonia understands the value of reaching their audience on social and they’re leveraging a hunger in the market for corporate responsibility from brands. Social is now, astonishingly, part of the marketing mix.

Social Media 89

Social Media Trends Media Instagram 89

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. The firm specializing in “The Woman’s Angle”, serves corporations in widely divergent fields. New York City.

Publicity 40

Publicity How To Newspapers Radio 40

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Course 40

Course Local Creativity LinkedIn 40

Katie Paine's Measurement Blog

MARCH 9, 2023

A good vendor will have systems in place to screen for duplicates, spam, and inappropriate content (wedding announcements, incorrect names or references, police blotters. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc.

Measurement 52

Measurement How To System Comparison 52

Waxing UnLyrical

JUNE 15, 2016

I couldn’t find any books to use as references for my research as a result. Visiting local libraries and schools to discuss the book with community outreach departments. However, its theme is centered on a 7-year old who dreams of becoming the coolest motorcyclist in school and his journey to achieve this dream.

Community 40

Community Facebook Writing Local 40

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone. I love to work out at the gym nearby and ride my bike on local roads.

Meeting 65

Meeting Automotive Engineering Media 65

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level.

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. Not according to CBX agency’s Hintermeister: “Jamie Lee Curtis’ reference to the stunt as a product endorsement by celebrities is a misconception, at best. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78