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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand.

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Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Focusing Inward. Focusing Inward.

Trends 199
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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. There are many instances of corporations falling short with their communications. By Cokey Falkow. Communication is where it all begins.

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Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? Embed strong issues management into your corporate culture. The consequences of your employees’ actions.

Corporate 167
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7 PR Tips For Announcing Bad News

ImPRessions - Crenshaw Communications

For most corporations, it’s best not to drag out such plans. Coordinate internal and external comms carefully This is harder than it looks. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. The goal is to refocus employees and stabilize morale.

Employee 182
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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100
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Learn from Walmart: 4 social media governance best practices to reduce your risk of “going viral” in a bad way

Communications Conversations

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram.