Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Improve internal communications. They will refer you to their marketing department and ask you to pay for an ad!

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 162

How To Employee Leadership Nonprofit 162

Practical Law Construction

MAY 19, 2021

MM argued that an exemption clause is to be construed by reference to the ordinary principles of contractual construction as articulated (for example) in Wood v Capita Insurance Services Ltd. However, the parties differed on the rules of construction that should be applied. Construing exemption clauses.

Construction 121

Construction Transportation Analysis Insurance 121

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

JUNE 2, 2021

The most famous early references to strategy are found in Sun Tzu’s “The Art of War,” written in 400 B.C. — Steady cadence of communication: Providing an even, repetitious flow of information in order to engage an audience — particularly internal audiences — and drive home a message. Illustration credit: shutterstock ].

Strategy 178

Strategy Meeting LinkedIn Communications 178

Cision

AUGUST 1, 2017

You’ll also meet fellow interns with interests similar to your own. Having a large corporate network will open plenty of doors for the future. These people can lead to references, introductions and even best friends. The larger network you build, the more references, introductions, and best friends you will obtain.

Communications 226

Communications Interviews Internal International 226

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. Sometimes they are unpleasantly insensitive, sometimes, they are so empathetic that they become a public reference for the proper communication of negative news. The announced numbers of layoffs in branded companies are impressive.

Reputation 52

Reputation Company How To Employee 52

PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. How to improve on corporate-speak.

Employee 197

Employee Leadership System Corporate 197

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

PRSay

JUNE 7, 2021

A red-team exercise is thus an excellent way to remedy the problem of communication breakdowns between isolated parts of a company (often referred to as “silos”), which are common in far too many organizations. Spark new ideas. Build the camaraderie needed to face crises. Illustration credit: astel design ].

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PRSay

JULY 1, 2020

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. In 2015, the principles were updated to version 2.0. “At Rooted in the Barcelona Principles 2.0,

Measurement 172

Measurement Communications Banking Survey 172

Cision

APRIL 21, 2017

Management’s assessment of the effectiveness of the company’s internal control over financial reporting, including disclosure of any material weakness in its internal controls. Part III items may only be incorporated by reference if such proxy statement is filed within 120 days of the company’s fiscal year end.

Financial 120

Financial Handbook Analysis Internal 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245

Publicity Public Affairs Agency Corporate 245

Solo PR Pro

MARCH 3, 2020

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. Fact-based messaging in a crisis like this is the way to go.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A As someone who has attended PRSA’s international conference for decades, I know that decisions about host cities are made years in advance. That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Here are a few examples: Edward Bernays: Edward Bernays is often referred to as the ‘father of public relations.’ Paid media refers to any type of media that is paid for, such as advertising.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Critical Mention

JANUARY 3, 2019

How did you accomplish this incredible journey of what you have referred to as “shame to change”? I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. Richard: It happened slowly and organically. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Solo PR Pro

AUGUST 1, 2023

Prepare a Competitive Compensation Package : As a small business, you may not be able to offer the same salary packages as larger corporations. Take the time to thoroughly review applications, conduct interviews, and check references. However, you can still attract top talent by being creative with your compensation package.

Employee 87

Employee Small Business Resources Insurance 87

Cision

SEPTEMBER 14, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact. Outputs refer to the core measures of your programs. Track results. Use the framework to identify outputs and outtakes.

Communications 0

Communications Banking Measurement Public Affairs 0

PRSay

OCTOBER 24, 2018

Mitsubishi’s history of scandals suggested an unethical corporate culture. Nissan and Mitsubishi’s PR success story can be understood in terms of what I call the “three forces of hyper-globalization”: Economic force: This refers to expansive growth in global trade, and cross-border economic integration.

Ethics 264

Ethics Automotive Technology Conference 264

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. Ensuring accurate details helps tell the bigger picture, whether for a journalistic publication or a corporate entity. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Bianchi Biz Blog

MARCH 4, 2021

The state of transparency in corporate sustainability reporting by U.S. Corporate ESG reporting shows remarkable differences in quality within and between the regions surveyed. and ASX-50 member Westpac Banking Corporation (47 pts.) companies, who lag behind their European counterparts, leaves big blind spots for investors.

Report 87

Report Company Financial Study 87

Sword and the Script

DECEMBER 16, 2017

Initially, the association published a stand-alone report , titled “ The Evolution of Public Relations ” (downloads a PDF) which I’m referring to here. Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] . The survey was conducted for the ANA by USC Annenberg. The survey was conducted for the ANA by USC Annenberg.

B2B 87

B2B Media Survey Advertising 87

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

ImPRessions - Crenshaw Communications

MAY 9, 2016

Reference specific experience. That’s an obvious one, but in a corporation, each function or product division is linked to names, so it’s necessary to pay attention to the internal lexicon and network of relationships that come with every component of the business. More information is nearly always better.

How To 120

How To Construction Product Launch Local 120

Sword and the Script

MAY 1, 2018

” 4) Vendors aren’t asking for customers references enough. Despite being happy with a product, “less than a quarter of buyers have served as a customer reference, provided a testimonial, or participated in a case study for the vendor they bought from,” according to the report. Analyst references. Public references.

B2B 62

B2B Marketing Survey Study 62

Beyond PR

AUGUST 1, 2017

You’ll also meet fellow interns with interests similar to your own. Having a large corporate network will open plenty of doors for the future. These people can lead to references, introductions and even best friends. The larger network you build, the more references, introductions, and best friends you will obtain.

Communications 83

Communications Interviews Internal International 83

Axia PR

JULY 3, 2022

Mercer Island Group created this checklist for CMOs to reference before conducting an agency review. When a marketer decides it is time to leave a client-agency relationship, uncertainty that they’re getting the best for their organization can add stress to an already stressful process.

Agency 62

Agency Groups Marketing Company 62

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Shift Communications

JANUARY 3, 2022

As employees continue to look for opportunities to do more within their role, achieve internal mobility and/or find ways to pursue their passions (since the pandemic ignited pretty strong feelings of “living your best life”), learning a new skill(s) is one way they’re finding happiness in their current roles.

Technology 78

Technology Trends Employee Mobile 78

5W PR

DECEMBER 18, 2018

However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need. That could involve self-reflection about some of their policies, internal complaints on employee conduct, or the right person to speak publicly on a given topic.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Solo PR Pro

SEPTEMBER 21, 2021

When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says. and China on international adoptions. From freelance to firm. She got her start serving on a marketing committee for an agency working in both the U.S.

Meeting 91

Meeting Retail Groups Hotels 91