Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It is itself an exercise in public relations. The result of corporate propaganda can be seen in the contemporary commonsense that what is good for business must be good for society,” they state.

Ethics 105

Ethics Government Corporate Exercises 105

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 170

Exercises Education Case Study Nonprofit 170

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Is your legal department prepared to work in conjunction with your IT and communication departments to help protect the organization’s reputation and legal rights?

Crisis 203

Crisis How To Exercises System 203

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

He continues a series of conversations with professionals from various fields of activity about the causes, essence, and consequences of crises - business, reputation, cancel culture, war, etc. Do any physical exercise that pleases you. When a crisis tries to "eat" a person, they look for something to eat.

Energy 52

Energy System Exercises Examples 52

Reputation Us

FEBRUARY 9, 2021

The :90 minute training session will prepare your company’s leaders to be formally trained to unify your corporate messages across all departments so to be consistent, clear and concise. Let’s get your entire team singing from the same hymnal! staff, customers, business community, media, public influencers).

Training 78

Training Exercises Customer Service Interviews 78

Melissa Agnes

SEPTEMBER 9, 2014

Put the crisis to bed as quickly as possible, while suffering the least amount of negative repercussions to the organization’s reputation and bottom line. by creating press releases, posting to your corporate website, blog or dark site , etc.). Sound like a nightmare? The reality is that a crisis is a nightmare.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Solo PR Pro

MAY 11, 2021

Michael Ares, MDA Corporate Marketing, LLC. When a crisis hits, there is one thing at risk from a reputation and branding standpoint that rises above all other considerations – will our key constituents believe that what we say and do in response is credible and transparent? Trust between myself and my client.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. Garg came to represent accusations that corporations treat employees as expendable units. He explained that Ford had to cut costs so it could transition to electric vehicles. in Dallas.

Employee 86

Employee Real Estate Video Internal 86

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

JUNE 28, 2017

While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.” That was the case this past week for Lyft, ride-share rival to Uber.

Airlines 147

Airlines Insurance Insurance Exercises 147

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Is your legal department prepared to work in conjunction with your IT and communication departments to help protect the organization’s reputation and legal rights?

Crisis 100

Crisis How To Crisis Management Exercises 100

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Image: AJ Cann via Flickr, CC 2.0.

Exercises 82

Exercises Small Business Resources Writing 82

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. But there does seem to be a divide between companies that treat this exercise as a re-hashing of the old ‘vision and mission’ straplines and those who are treating it as an opportunity to seriously reconsider what they stand for.

Airlines 48

Airlines Local Wikipedia Travel 48

Waxing UnLyrical

SEPTEMBER 20, 2018

But how should we, as public-facing representatives of an organization, be expected to tell those publics what’s going on or what we’re planning without causing even further damage to our organizational reputation? As those of us who have been doing this exercise since, seemingly, the beginning of time, the quick answer is, “It depends.”.

Ethics 65

Ethics Nonprofit Guidelines Exercises 65

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? In adtech we talk about “viewability” and “monetization” – deadly to those outside the industry, but considered hot-button issues by many inside it.

B2B 136

B2B Guidelines Writing Pitching 136

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. It’ll also help you promptly address any misconceptions, rumors or speculation that can further hurt your reputation. Step 1: Identify your stakeholders. Let me explain.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We in PR must continue to do all we can to protect and defend our reputations as professionals.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR Job Coach

SEPTEMBER 10, 2013

If you decide to go the internship route while you job hunt, exercise caution in doing internships that do not help fulfill your career goals and strategy. Is the organization a leader in its category, whether a non-profit, corporation, institution or agency?

Pinterest 120

Pinterest Case Study Internal International 120

Ishmael's Corner

APRIL 19, 2015

As PR continues to come up the curve on business storytelling, there’s now a sense of urgency for the function to shape content — whether earmarked for journalists, a corporate blog or social channels — that plays on mobile devices. It’s amusing that some of the mega shops with digital savvy reputations like Edelman weren’t so fortunate.

Google 60

Google Mobile Storytelling B2B 60

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Untrue content published online can destroy reputations, businesses, relationships, and even peace of mind.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Melissa Agnes

FEBRUARY 3, 2015

Developing a reputation based on transparency, authenticity, trust and credibility. Building a corporate culture that instinctively sees opportunity from every risk, and empowering your frontline (and entire team) to act on the opportunities in real-time. This involves: Building an audience and taking part in the dialogue.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue.

Ethics 71

Ethics Training Financial Survey 71

David PR Group

OCTOBER 26, 2014

And last week, it changed its corporate structure, becoming a public benefit corporation with a charter that forbids the company from using ads or selling user data to make money. It’s so a person can exercise an alternative or nontraditional lifestyle and have some semblance of personal privacy, support, and safety.

Privacy 70

Privacy Facebook Advertising Advertising 70

Doctor Spin

MAY 30, 2023

His reputation often preceded him, drawing in crowds based on his name alone. In today’s digital age, the importance of personal and corporate branding is paramount, and businesses can learn from Barnum’s ability to build and leverage his brand. The power of a brand. Risk management. Dichotomous thinking. 6 See also conversion theory.

Publicity 52

Publicity eBook Ethics Resources 52

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue.

Ethics 52

Ethics Training Financial Survey 52

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. How do you do it?

Strategy 40

Strategy Communications Real Estate Insurance 40

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. And that’s like sort of a good clarifying exercise to start. We heard that old cliché about getting a seat at the table and having the ear of the CEO.

Media 202

Media Storytelling Technology Data 202

Flatiron Communications

APRIL 23, 2015

Two years earlier, at a cost of $200 million, it began an enormous corporate rebranding exercise , shortening its name from British Petroleum to BP, coining the slogan ”Beyond Petroleum” and redesigning its corporate insignia.”

Tourism 28

Tourism Corporate Case Study Television 28

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. I’d like to challenge this emphasis on the relatively rare type of crisis that generates global headlines and is truly a threat to the survival of an organisation/state institution and its reputation.

Crisis 63

Crisis Crisis Management Leadership Training 63

Deirdre Breakenridge

APRIL 29, 2019

That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button.

Survey 377

Survey Media Relations Media Ethics 377

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 79

Ethics Corporate Leadership Groups 79

PRSay

SEPTEMBER 20, 2021

Vanessa Yanez, head of brand advocacy for HP, president of PRSA’s Silicon Valley Chapter and the webinar’s moderator, asked Restivo whether any of United Airlines’ corporate leaders had disagreed with the mandate.

Airlines 170

Airlines Employee Communications Exercises 170

Reputation Us

JANUARY 4, 2016

Limiting your hospital’s vulnerability to a loss of security and reputation. Streams of patient data were exfiltrated from the corporate networks into dark corners of the Internet. ” Remembering Your Reputation. . ” Remembering Your Reputation. 5 Strategies to Prevent Security Breaches.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60