Critical Mention

JULY 20, 2018

You’re in business to provide value and build a relationship with your target audience–and copywriting errors can make this challenging. So, we’re diving into copywriting mistakes that could potentially hurt your PR campaigns and providing some tips on how to avoid them. Until next time! Critical Mention. Jolie Shapiro.

Writing 63

Writing Content Marketing Tools Customer Service 63

Polaris

JULY 18, 2014

So the secret to better online copywriting isn’t to write shorter copy. She’s also the co-founder of Copy Hackers, “the home of conversion copywriting,” where she specializes in writing effective copy that encourages people to buy from your business. In fact, studies show that longer posts perform better.

Writing 107

Writing eBook Content Marketing Blogging 107

Agility PR Solutions

DECEMBER 15, 2022

If you want to see better results in your PR and marketing campaigns, you need great copywriters to write compelling copy. Skilled writers who fit in with the rest of your organization will have an easier time collaborating in teams and producing materials that get better results. Read on to learn how you can find […].

Writing 157

Writing Marketing Publicity 157

Remote PR Jobs

FEBRUARY 16, 2023

The two AI copywriting platforms that everyone seems to be talking about lately are ChaptGPT and JasperAI. The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool.

Technology 243

Technology Customer Service Software How To 243

Agility PR Solutions

JULY 15, 2020

I work as a copywriter […]. The post The PR copywriter’s secret toolkit appeared first on Agility PR Solutions. Whether emails to clients, internal communications, or press releases, we’re always writing something, so any shortcuts or quality of life improvements can accumulate to make a significant difference.

Internal 160

Internal International Writing Communications 160

Flack's Revenge

OCTOBER 14, 2019

Norm is a former ad agency copywriter and creative guy, so perhaps it is not surprising that he chose communication as a theme. I worked on staff as a creative director/copywriter at ad agencies in New York and london. I worked in advertising as a copywriter. ” As he says, “Communication is a b h.”

Communications 227

Communications Creativity Advertising Advertising 227

Onclusive

DECEMBER 28, 2021

When we asked our audience which PR agency services were most relevant for their brands, the majority of responses indicated that it’s most important to get quality strategic counsel and advice from the agency (28%), followed by storytelling, content marketing and copywriting (17%) crisis management (12%) and reputation management (11%): In summary, (..)

Industry 221

Industry Crisis Management Measurement Data 221

Communications Conversations

NOVEMBER 16, 2022

Copywriting. Strong copywriting skills. Strong copywriting helps avoid this, so it’s: “Let’s eat, grandma!” This may not be a typical “social media manager” skill, but the idea of keeping a pulse on industry trends, finding proactive opportunities and identifying threats is important. The ability to find a compelling story.

Social Media 174

Social Media Media Analytics Data 174

Stephen Waddington

JUNE 6, 2022

The annual report published this week suggests that copywriting and editing is the most common activity undertaken by public relations practitioners. There’s a narrative at the core of the CIPR State of Profession 2022 report and the broader public relation professions that needs to be challenged.

Report 97

Report Reputation Data Analysis 97

Agility PR Solutions

JULY 15, 2020

The benefits and disadvantages of outsourcing content Outsourcing content simply means hiring a freelance copywriter or […]. You know this, yet you don’t have the resources to meet the demand for high-quality, engaging copy that satisfies your audience and moves them through the process from awareness to conversion.

Resources 86

Resources Meeting Publicity 86

Remote PR Jobs

SEPTEMBER 25, 2023

Key messaging is great to keep copywriters and marketers on track. Sometimes you’ll notice themes emerging you can use as direction for a signature platform. Get rid of the key messages and opt for speaking points. I don’t say this lightly. Unfortunately, how we write and speak contrasts hugely. Messaging can be complex or vague depending.

Interviews 100

Interviews Writing Employee Groups 100

PR for Anyone

MAY 25, 2020

Magazine copywriters are paid very well to “hook” you in from the magazine cover. .” - Christina Daves (00:29-00:30) One of the best ways to find hooks is on magazine covers. These people get paid to get you to buy an impulse purchase at the grocery store line. Google is a great resource to find magazine covers.

Publicity 264

Publicity Google Engineering System 264

Remote PR Jobs

JUNE 14, 2023

Potentially, your Freelancer is also capable of copywriting, social media strategizing, branding, and more. Expertise Hiring a PR Freelancer can provide access to their expertise, allowing you to benefit from their knowledge and experience in the PR industry. Often, a Freelancer's scope extends beyond just public relations efforts.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

5W PR

FEBRUARY 5, 2024

Parenting brands need strong copywriting, design skills, and a grasp of email marketing best practices to achieve success. The company’s email might get lost in the shuffle, requiring compelling subject lines and engaging preheaders to stand out. Crafting effective emails also takes a lot of time and effort.

Marketing 78

Marketing Case Study Infographics Survey 78

Agility PR Solutions

OCTOBER 5, 2020

However, new research from AI-powered copywriting technology Phrasee highlights difficulties brands and businesses are having in being able to generate high-quality content, and […]. The post Brand language is more important than ever—but creating quality content poses challenges appeared first on Agility PR Solutions.

Brand 78

Brand Branding Technology Marketing 78

Stephen Waddington

SEPTEMBER 18, 2019

Here are some personal copywriting suggestions. The founder of the eponymous named agency Ogilvy & Mather is one of the sharpest copywriters of our time. Here are some editing and copywriting tips that I’d recommend to any writer to prune their writing. Excellent writing demands excellent editing. What have I missed?

Writing 84

Writing Print Advertising Advertising 84

5W PR

JANUARY 8, 2024

From ͏photo and video shoots to graphic design and copywriting, the production ͏of campaign materials requires meticulous planning. Securing partnerships well in͏ advance ensures a seamless integration into the campaign. Content creation and production Content creation is a crucial aspect of beauty campaigns.

Trends 78

Trends Product Launch Consumer Analysis 78

Sword and the Script

DECEMBER 12, 2023

The book includes examples of large language models such as Claude2 , ChatGPT , and productivity tools such as Anyword , Fireflies , Otter and Wordtune , to help with transcription, copywriting and editing.

Software 140

Software Tools Ethics Privacy 140

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning.

Nonprofit 147

Nonprofit Local Training Media Training 147

5W PR

APRIL 10, 2023

A professional copywriter can also help ensure effective communication of the new brand values to the public. Involving Employees Brands often update their values by working with executives and founders. But they can also involve long-time employees in this process.

Consumer 88

Consumer Brand Branding Ethics 88

Agility PR Solutions

NOVEMBER 4, 2019

Entrepreneurs, marketers, and even professional copywriters can easily fall into the same trap: writing a product description that simply describes a product. The marketing copy that explains what a brand’s products are, and why they are worth putting in a shopper’s basket, is often vastly underrated.

Writing 77

Writing Marketing Analysis Brand 77

PR in High Definition

FEBRUARY 22, 2024

For instance, did you know that in French copywriting, conclusions should avoid summarising the article, and instead bring something new to the table? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

Remote PR Jobs

SEPTEMBER 25, 2023

I offer technical copywriting and digital marketing training , but digital strategy and branding probably accounts for half my workload. Make sure you have a solid financial buffer for the first few months and a cut-off point at which you will return to permanent work. I do the latter and it enables me to be flexible.

How To 100

How To Insurance Insurance LinkedIn 100

Stephen Waddington

JANUARY 13, 2020

He’s a medical doctor turned creative director and copywriter. Wallman takes aim at all things digital, dodgy metrics, industry awards, thought leadership, purpose washing, obsession with age, and more. It’s a career path that has clearly led to a jaundiced view of the lack of training and qualifications in marketing.

Industry 123

Industry Marketing Case Study Creativity 123

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. With AI rapidly changing the world and the way we work, it’s essential to understand how we can use it to enhance our lives and careers.

Tools 52

Tools Marketing Writing Resources 52

Wadds Inc.

JUNE 6, 2022

The annual report published this week suggests that copywriting and editing is the most common activity undertaken by public relations practitioners. There’s a narrative at the core of the CIPR State of Profession 2022 report and the broader public relations profession that needs to be challenged.

Report 52

Report Reputation Data Analysis 52

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

MAY 25, 2016

He says: “This is a simple copywriting trick, but it is incredibly effective at increasing engagement. On the other hand, using “you” in your social updates may make your audience feel like you’re a trusted friend. Christian De Pape is head of marketing and content at Recruiting Social. Everybody is self-interested.

Social Media 216

Social Media Media Knowledge Base Tools 216

Communications Conversations

SEPTEMBER 30, 2021

I worked as a proofreader (and very part-time copywriter) at this agency. 20 years ago (holy cow, I wish I wouldn’t have said that out loud!), I had a job at a small advertising agency in St. As a result, I interacted with the designers and art directors from time to time. They were wonderful people.

Social Media 131

Social Media Media Marketing Instagram 131

PRSay

APRIL 28, 2023

In college, while studying English and communications, she learned copywriting. “I Because not everyone has that opportunity.” Encouraged by her teachers, “I knew that I was a good writer,” she said. I was a published poet and a published essayist and a published photographer. But none of that added up to a stable career.”

Nonprofit 66

Nonprofit LinkedIn Newspapers Strategy 66

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training.

Agency 195

Agency Strategy Communications How To 195

Inbound PR

APRIL 17, 2018

When trying to figure out why, the study found that PR pros are overwhelmingly engaged in tactical delivery , for example, 76% spend some or most time copywriting and editing.

Study 49

Study Media Relations Industry Trends 49

Critical Mention

JUNE 26, 2019

Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Neil also writes about 34 blogs per week with the sole aim of helping companies generate more traffic and sales. Until next time! Critical Mention. Jolie Shapiro.

Blogging 92

Blogging Marketing Content Marketing eBook 92

PR Matters

OCTOBER 16, 2015

general all-round copywriting. Besides which, PR is typically responsible for: managing social media and its content. writing speeches for internal and external groups. crisis communications. commissioning and sharing of research and studies. training in presentation skills and.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

NewsWhip

JULY 15, 2021

If there’s something that mentions the company and is going viral, PepsiCo will work with community managers and copywriters to see if this is an opportunity to engage, respond, or retweet. NewsWhip is one of their main screens during the night so they can track what is trending.

Creativity 78

Creativity Data Trends Analytics 78

5W PR

SEPTEMBER 21, 2020

Some team members to consider include content creators, designers and copywriters, community and social media managers, sales and customer service representatives, as well as senior management. If they’re still present, they must be eliminated. Silos amount to nothing but isolationism and achieve nothing.

Social Media 88

Social Media Media Case Study Construction 88

Contently - Strategy

FEBRUARY 3, 2022

For content, work with an experienced SEO copywriter who has a track record of balancing the need to please Google with the ability to sell in written form. Lead gen companies hav the attitude of one chance to impress, mirror that and pitch your heart out to try to get their contact details.

SEO 132

SEO Google Internal International 132