Inspiring the Consumer: You Can’t Do That on Television
Shift Communications
APRIL 27, 2018
It was all there in print – and if Jennifer Connelly was using it, I should be too! I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. And this is essentially why I am so intrigued by the motivations of today’s consumer. Old school word of mouth.
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