ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Plan Well and Double-Confirm. Make Interactions Memorable . Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’m the lead researcher and author of the report. These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel.

Report 144

Report Communications Government Crisis 144

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

Bianchi Biz Blog

JULY 10, 2023

These days, I’m a freelance reporter, editor and consultant. I started my career as a crime reporter and put those skills to use in that story. I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I also part-time edit at The Autopian with some former Jalopnik comrades.

Meeting 84

Meeting Report Automotive Media 84

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Read below for the entire interview with Megan: . This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Media Relations 98

Wadds Inc.

FEBRUARY 22, 2024

Young consumers start their news journeys on social platforms and have less loyalty to publications. The Edelman Trust Barometer 2023, Ofcom News Consumption 2023 report, and Reuters Digital News Report 2023 all report a decline in trust in news media, especially in social media news.

Study 111

Study Social Media Journalism Survey 111

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

We always link to the full white paper in the release, in case the reporter wants to dive deeper or include it in their story. The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

If the event or holiday is too big a stretch or unrelated to your client, your pitch might be ignored, and you can even damage your credibility with the reporter for the future. And despite its name, it is definitely not limited to consumer products. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! Now you need to make sure your client is adequately prepared for the interview. Still, it’s important to be comprehensive for each interview so no surprises pop up before, during or after the interview.

Writing 130

Writing How To Interviews Pitching 130

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. Before that, I was a reporter for the Detroit Free Press. We are primarily focused on stories that affect the consumer. We’re looking for fresh angles on stories that affect the average consumer. I love stories on business trends.

Report 84

Report Meeting Automotive Media 84

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. If you’ve ever tried to submit expense reports using Concur software, you know what I mean. The full report is an interesting read that covers a lot more.

B2B 169

B2B Leadership Marketing Software 169

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. 3,273 exhibitors in 2023, including 1,051 start-ups, attracted reporters from all over the world.

Technology 94

Technology Automotive Mobile Interviews 94

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. I was a journalism major, so most of my writing experience in college had a reporting angle. You report the facts. The initial press release offers only the basics, while the reporting fleshes out a story with real context, both pro and con.

Writing 294

Writing Journalism Pitching Guidelines 294

Bianchi Biz Blog

OCTOBER 18, 2021

I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. Some of the early reporting I did on why the Porsche Taycan’s shift to 800 volts was so important is a great example.

Meeting 75

Meeting Report Automotive Media 75

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. There may be a few stumbles.

Brand 215

Brand Branding Instagram Video 215

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

A highly technical martech piece would be placed where a savvy mid-level executive would see it, not a consumer with no technical or martech experience. Sometimes, I find myself on the spot, when a client needs real-time advice, a course-correction during an interview, or a solution to strategy problem. The post Showtime!

Pitching 193

Pitching B2B Examples Interviews 193

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

For a more business-oriented story, you may want to pay attention to regional statistics on employment, spending, and consumer confidence, for example. The newsdesk is the department of a broadcasting organization responsible for collecting and reporting the news. Spell it out.

Local 323

Local Pitching Print Interviews 323

PRSay

APRIL 9, 2024

According to the World Economic Forum’s Global Risks Report 2024 , disinformation is considered the world’s top risk in the next two years and the fifth global risk in the next 10 years. In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new.

Education 95

Education Resources Interviews Study 95

Bianchi Biz Blog

JULY 21, 2022

Based on our years of PR experience and supporting clients at CES, we’ve outlined six media relations facts, as well as the challenge you may face and the opportunities that could potentially surround them: 2,279 exhibitors in 2022 attracted reporters from all over the world. It’s logistically impossible.

Mobile 114

Mobile Technology Automotive Interviews 114

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Maintain a relationship with the reporter.

How To 245

How To Media Report Interviews 245

Axia PR

FEBRUARY 14, 2018

Recently, one of our clients made an impromptu business trip to do a news interview. Our client was the top expert on the subject of the interview, and this was an opportunity for him to be the spokesperson for a major news story. The interview went well, however, the reporter ultimately decided not to use it in the piece.

Interviews 48

Interviews Reputation Consumer Report 48

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. From major deals and mergers to revenue reports, there’s no shortage of ad tech coverage on the site. It’s quite different from how reporters talk about companies, so it’s a fresh angle.

Advertising 322

Advertising Advertising Privacy Television 322

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

PRSay

JUNE 7, 2023

With every new technology, there’s concern that reporters will become obsolete. Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Each panelist offered perspective on the intersection of AI and journalism. AI is already in newsrooms.

Journalism 156

Journalism Public Affairs Ethics Technology 156

ImPRessions - Crenshaw Communications

MAY 1, 2019

It’s far better to target the message so that it’s relevant to a specific business or consumer audience, with a plan to broaden or add new components once momentum is generated. Even assuming heavy media coverage, it’s unlikely that consumers would learn or remember the new brand behind the stunt. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: A large majority of the 6,517 journalists (60% domestic and 40% international) that attended CES 2020 attended to cover the latest in consumer electronic products and gadgets. More than 4,400 exhibitors in 2020 attracted reporters from all over the world. How does a reporter cover hundreds of exhibitors in just a few days?

Automotive 91

Automotive Interviews Technology Mobile 91

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. Then, if a client is immediately needed for approvals, interviews, etc., PR teams must operate in a real-time mindset to do this well in a 24-hour news cycle. How soon is too soon, though?

Trends 293

Trends Pitching Agency B2B 293

Shift Communications

SEPTEMBER 22, 2014

The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. The post FutureM and INBOUND: The SHIFT Report appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. After Omnichannel: Preparing for Digital Context, Martie Woods ).

Report 135

Report Mobile Pinterest Conference 135

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

APRIL 29, 2022

Regardless, reporters are all but telling PR agencies that they need to up their outreach game and take steps to stay current and relevant, from their strategies to contact lists. For example, if you haven’t contacted a certain reporter in a while, look up whether they’re still in the same place and on the same beat.

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

Social Media 272

Social Media Trends Media Instagram 272

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. The post Reputation Management and Digital PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. PR comes first. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 134

Publicity Small Business Trends Leadership 134

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Even with strong quotes and a speedy reaction time, it will not be an effective newsjack if you’re not working with the stories that flag reporters’ interest.

B2B 256

B2B Pitching Conference Privacy 256

Stern + Associates

JANUARY 29, 2024

This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news. The result is that each year there are fewer reporters covering more ground, meaning they are harder to reach than ever before.

Strategy 98

Strategy Publicity Media Video 98

Cision

JANUARY 29, 2016

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.

Real Estate 120

Real Estate Pitching Interviews Meeting 120