Stern + Associates

OCTOBER 24, 2023

Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes. The post The Undeniable Allure of Fun: A New Tool to Nudge Behavior appeared first on Stern Strategy Group.

Tools 110

Tools Employee Government Strategy 110

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.

Internal 152

Internal International Media Pitching 152

5W PR

MARCH 19, 2024

The International Esthetics, Cosmetics & Spa Conference (IECSC) always serves as a vital hub for the latest trends and innovations in the beauty industry. Consumers are gravitating towards clean formulations, dermatologists, and gynecologist-tested essentials that combine gentleness with efficacy.

Trends 88

Trends Consumer Conference Technology 88

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Tech tools for staying connected . A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. Try our services.

Tools 100

Tools Survey Pitching Analytics 100

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. But the AI technology is not just about automation.

Technology 146

Technology Crisis Management Social Media Training 146

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers. Despite the economic downturn, these giants remain key players at Cannes.

Creativity 156

Creativity Meeting Advertising Advertising 156

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

SEPTEMBER 27, 2017

It is vitally important to have media and social monitoring tools in place with regularly alerting so that you know immediately when news hits and a crisis starts to bubble to the surface. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Consumers expect more from businesses than that.

Trends 86

Trends Brand Branding Analytics 86

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

PR for Anyone

FEBRUARY 21, 2024

With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. Seeking support from trusted individuals is also helpful, and Dr. Saltz encourages everyone to consider psychotherapy as a beneficial tool for managing stress. How Can I Help?”

Exercises 130

Exercises Social Media Television Comparison 130

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. We’ll also tackle how both sides, are harnessing this technology to feed seemingly insatiable news appetites.

Conference 164

Conference Technology Mobile Analytics 164

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. Below is a list of some of the topics we’ll be discussing.

Communications 64

Communications Conference Policies Internal 64

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198

Hotels Mobile Travel Automotive 198

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

Advertising 322

Advertising Advertising Privacy Television 322

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 63

Internal International Data Media 63

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line. Tools are acquired as ad-hoc solutions and not with a goal-based approach. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

JANUARY 28, 2020

This makes modifications a little easier and faster since some monitoring tools require you to click back out into a separate tab to adjust the findings. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. 3) Connect: beyond a media contact database.

Software 115

Software Tools Publicity System 115

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

From preparation to analysis, retailers are adopting all sorts of data science tools in an overhaul of the data workflow. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Emphasis on international expansion. Luckily, advanced data science is helping them cope.

Retail 156

Retail Automotive Conference Data 156

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Real-time tools enable us to execute… that’s their sole function. Put another way, there’s “real time” and there’s “right time.”. My mantra is “begin simply.

Measurement 185

Measurement Communications Analysis Data 185

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Advertising was the sole tool used to manage the company’s image to the consumer audience. Internal Communications Matter. Communicating as Part of a Wider Community.

Corporate 120

Corporate Communications Consumer Community 120

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. Below is a list of some of the topics we’ll be discussing.

Communications 52

Communications Conference Policies Internal 52

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Social listening is a highly powerful tool not just for social, but your wider marketing efforts. Struggling to make your B2B marketing ‘sexy’?

B2B 77

B2B Trends Strategy Marketing 77

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Excluding staffing costs, the top-three results were social media tools, media databases and media placements.

Survey 87

Survey Measurement Employee Retail 87

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? Other attribution models allow us to map the consumer journey and demonstrate the impact that several sources have had. You can use Google Analytics to guide your strategy.

Analytics 141

Analytics Google Creativity Publicity 141

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). As such, podcasts are an old tool with a new twist. In a new twist on an old tool, it added comment analytics and have expanded on its native ad product.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Cision

NOVEMBER 2, 2017

As a marketing leader, you are bound by an agency’s schedule and timeline, whereas with an internal team, you have complete control over your deadlines and can push campaigns out more quickly. There’s also less of a learning curve involved in working with internal team members.

Agency 189

Agency Creativity Internal International 189

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204