5W PR

FEBRUARY 10, 2020

Without a story, consumers are left to buy on price or convenience, benefits that are easily beaten in tight markets that often will not allow new players to get a foothold in a crowded market. Outstanding PR teams have brilliant storytellers, who understand how to craft compelling and engaging content and copy.

Guidelines 97

Guidelines Energy Storytelling Advertising 97

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. That said, it’s important to start small and strategic.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). B2B prospects consume 11 or more pieces of vendor content.

Survey 178

Survey Marketing B2B Study 178

Konnect Agency

FEBRUARY 24, 2020

Consumers feel personally connected with brands that put out relatable, well-executed content and are more prone to follow along with brands that feel like extensions of their own ethos. Brands must be careful when giving guidelines to influencers on what to say to avoid overly branded content.

YouTube 98

YouTube Brand Branding How To 98

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. As narrative becomes ever more important to a brand’s success, editors have to be experts not only in language, but in storytelling. In order to do this, the editor must wear many hats.

Communications 60

Communications Storytelling Instagram Guidelines 60

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Konnect Agency

JUNE 8, 2023

Armed with this knowledge, you can optimize your content strategy, elevate your storytelling, and forge meaningful connections with your audience.

Instagram 52

Instagram Guidelines Social Media Video 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Content will move to new (and old) channels.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ). Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Ishmael's Corner

JUNE 8, 2015

Every field of communications, whether it pertains to film, technology, non-profits or sports, hinges on the ability of public relations and marketing to “sell” a story and idea to journalists and consumers. In public relations, this lives in the art of pitching.

Communications 60

Communications Film Guidelines Pitching 60

Beyond PR

OCTOBER 18, 2016

For consumer-facing companies this is easy: Offer free product. 3) Does it follow Twitter’s guidelines for promotions ? Previously, he worked in public relations and firmly believes the art of storytelling makes the world go round. The easiest way to get people involved is to offer them something you know they want.

Twitter 40

Twitter How To Social Media Guidelines 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 198

Writing Communications Marketing B2B 198

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Siri, find me the top food and wine reporters. ranked in order from the outlet with the largest audience to the smallest. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Secondly, social media companies often have unclear guidelines on what is or is not abuse which is often not applied equally among all moderators or those employed with acting against those who abuse.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Effective storytelling improves valuations. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other.

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 59

Healthcare Content Marketing Industry Trends 59