Polaris

NOVEMBER 27, 2014

People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. For brands, the way to get the most value from Facebook is to view it as a social setting (which it obviously is) and behave in manner that will make you popular. Engagement is key on Facebook.

Facebook 178

Facebook Brand Branding Social Media 178

Business Wire

MAY 10, 2017

Conclude the release by including final details such as websites, social platforms such as Facebook, Twitter and other accounts. Digital technology has transformed the way people consume news making multimedia an expected asset. ABOUT THE BRAND Include a company boilerplate describing the company history and highlights.

Writing 164

Writing How To Video Facebook 164

Buzzstream

NOVEMBER 10, 2020

Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. So when writing your pitches, avoid including too much fluff or making them dig for the main story. “The This is time consuming, while doing all of the aforementioned tasks. Get weekly exclusives (find a celebrity, conduct the interview etc.).

Pitching 164

Pitching Writing Digital PR How To 164

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. Is Facebook still a good place to invest in social media marketing? Is Facebook still a good place to invest in social media marketing? Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. Multimedia attachments.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. High-quality links.

Writing 79

Writing How To Infographics Pinterest 79

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

Social Media 79

Social Media Strategy Media Reputation 79

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently.

Media 78

Media YouTube Transportation eBook 78

Beyond PR

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first…. But first….

Facebook 63

Facebook Video How To Retail 63

Beyond PR

APRIL 25, 2017

How is the average news consumer supposed to separate fact from fiction? Carvin is the point person in a partnership that began in December 2016 between the AP and Facebook that illustrates some of the efforts the AP is undertaking to scrub misinformation from readers’ views. Information is everywhere. About Alexa Hoffman.

Facebook 75

Facebook Newspapers Local Consumer 75

Flack's Revenge

OCTOBER 15, 2020

He tweeted: I rarely cuss in writing. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits. Ragan’s PR Daily covered the Tesla story, with their take on implications for PR. It doesn’t mean anything.

Leadership 282

Leadership Social Media Trends Facebook 282

NewsWhip

MARCH 25, 2020

You may have read Kevin Roose and Gabriel Dance’s excellent piece in The New York Times on Monday about the sheer amount of traffic publishers are seeing from Facebook as a result of the coronavirus pandemic. . This is something we had also noted in terms of the most engaged publishers in the last month writing about the pandemic.

Facebook 174

Facebook Crisis Report Data 174

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Maxim Behar

MAY 13, 2024

I believe that nowadays, and I'm sure it will be the same in the future, we shouldn't divide journalists into those who write for mainstream media and get paid as journalists, and those who sit behind their keyboards and inform society about what’s interesting. But you can't buy Facebook, Instagram, or another social media platform.

Social Media 64

Social Media Newspapers Television Radio 64

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. It makes sense.

How To 241

How To Advertising Advertising Data 241

Communications Conversations

JULY 29, 2016

Confession: When I started this post, my intention was to write something that basically undressed IHOP’s recent Facebook Live stunt of pancakes on a beach. It’s “must-see” Facebook Live. people wanting to go to IHOP immediately to consume massive amounts of pancakes).

Facebook 60

Facebook Education Resources Community 60

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. What comes after social media? Further Reading.

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

JANUARY 14, 2020

You’re in charge of developing weekly social content for your company’s Facebook page. Consider the following: People are consuming more content than ever before online. According to Nielsen, the average American spends more than 11 hours per day consuming content. The rate of content consumption is higher than ever.

Creativity 170

Creativity Consumer Social Media Facebook 170

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Transparency. Personalization. Closed groups.

Social Media 156

Social Media Trends Media Instagram 156

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”.

Social Media 104

Social Media Marketing Media Analysis 104

Maxim Behar

APRIL 2, 2024

Yes, we can still write press releases and use communication channels to send our messages. There wasn’t even a discussion of the end consumers because the main target audience was the media, the journalists, the reporters, and the editors: how to win them over, how to present this product as a great one, how to explain all that to them.

Print 64

Print Social Media Web Television 64

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 175

Facebook Community Advertising Advertising 175

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media Facebook 149

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. They are available for journalists and other news consumers to download in a hi-res format.

Mobile 152

Mobile SEO Web Training 152

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which authors are writing about that topic. Samsung leads the pack ahead of Apple and Google.

Trends 191

Trends Brand Branding Software 191

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

FEBRUARY 20, 2024

Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Another 33% report using it occasionally and 27% are considering experiments.

Report 106

Report Publicity Marketing Pitching 106

Landis PR

NOVEMBER 26, 2022

A well-written press release helps you establish credibility and build trust with your consumers—a major factor consumers consider when buying. To write a great press release, you must understand how to communicate effectively with your audience. Additionally, press releases can give your SEO efforts a huge boost. Conclusion.

Company 98

Company Communications Case Study Engineering 98

Deirdre Breakenridge

JULY 28, 2014

There are certain times of the day you can designate to social media participation, so that it doesn’t become all consuming for you. Find your best times to be on Facebook Twitter, Instagram, LinkedIn, etc., If you understand the community members and their sharing culture, then it’s always easy to jump back into the discussion.

Meeting 341

Meeting Interviews Software Energy 341

Polaris

DECEMBER 12, 2014

The link between content marketing and consumer brands, on the other hand, is not as obvious. Consumer brands tend to have relatively simple sales cycles. Therefore, it may seem there’s less opportunity to use content marketing tactics for a consumer brand’s story. I was not reimbursed for writing this post.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Cision

MAY 2, 2016

.” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. ” – Emily Bell, writing for CJR. adults use mobile to consume news. Facebook Instant Articles. Posted by Facebook Media on Tuesday, May 12, 2015. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

5W PR

OCTOBER 5, 2020

Businesses can take advantage of newsletters to keep themselves at the front of the mind of their consumers and establish their authority in the industry, by notifying their audience of products or services that might interest them. That balance for newsletters is 90% informative or entertaining content and 10% sales.

Marketing 88

Marketing Engineering Education Advertising 88

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Until next time! Critical Mention.

Mobile 109

Mobile Social Media Marketing Media 109

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105