Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Immediately, the leadership team bought in. Immediately, the leadership team bought in.

SEO 119

SEO Automotive YouTube Video 119

Mindful Marketing

JULY 17, 2021

So, is consumer space travel worth its astronomical price? For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. For Jeff Bezos, Richard Branson, and Elon Musk, the answer is, of course, “yes.”

Tourism 115

Tourism Travel Nonprofit Banking 115

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? Because of Cambodia and the way it is, not so much in the consumer space. Let’s leave.” It’s a weird one. It’s a tricky one.

Ethics 83

Ethics Radio Sports Facebook 83

NewsWhip

MARCH 3, 2020

From understanding the media landscape, identifying the most influential authors, developing a strategy and measuring success, data connects all those pieces from start to finish. It’s a discipline that has been deprioritized almost in many PR firms today as creative, strategy, digital and influencers have really taken off.

Data 88

Data Agency Sports Creativity 88

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. Story telling, club making and building a culture that feels like a country is a powerful way to connect with consumers.

Retail 225

Retail Consumer Brand Branding 225

Cision

JUNE 9, 2016

Working with WE gave me that edge in having the opportunity to work with 360-degree communications mandates to drive measurable business impact for clients. WE’s processes are very focused on measurability and budget optimization – driving more organic influence and less through paid platforms.

Training 0

Training Leadership Brand Branding 0

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

PR in High Definition

JULY 24, 2017

AI offers the potential to have all news in real-time and with the likes of Wordsmith from Automated Insights, robots have been producing data-generated news, such as quarterly earnings reports and sports scores, for a few years now. Robots are not just limited in terms of content production, so are their creative muscles.

Fashion 72

Fashion Data Sports Creativity 72

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JUNE 18, 2019

24) “I do research to better understand what people know about college sports and then try to help fill the gaps with compelling content and proof points.”. 43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. (click image for higher resolution).

Employee 149

Employee Print Writing Survey 149

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? Strip search will take on a new and vastly more public dimension.

Publicity 87

Publicity Ethics Technology Government 87

Maxim Behar

MAY 31, 2021

We must feel what the clients need and how the consumer would react to the products or the brand of our clients. This requires a very good knowledge about the products, the media, the environment, the consumers, especially the social media. We should immediately recognize and apologize and take measures. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Prohibition

DECEMBER 13, 2022

Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Stephen Waddington

JANUARY 4, 2021

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Thanks to Daniel Eckler for scouring the internet and collating reports. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. Here’s a free sports drink. How did you get your start in PR?

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Shift Communications

NOVEMBER 19, 2014

At this time, Snapchat was solely consumer-user friendly. On top of that, Snapchat provides the number of viewers of your Stories, which is helpful in a world where we’re always trying to figure out ways to measure our social efforts. Sports teams and leagues have also embraced Snapchat. At Jamba Juice? At a parade?

Brand 148

Brand Branding Sports B2B 148

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases. What does it include?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Manage the social media for a sports team you are part of. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

AUGUST 12, 2015

With its invention, people could listen to music, news and sports wherever and whenever they wanted. They wanted entertainment, sports and news and, given its portability, the transistor radio fulfilled those needs. However, there should be concrete yardsticks by which to measure such efforts. People were on the move.

Radio 40

Radio Mobile Media Sports 40

ZudePR

JUNE 6, 2016

8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. When my mind is overloaded for some reason, I start watching TV series (instead of doing sports). I dream to add sport into my life, but for some reason, I’ve always succeeded in doing only one thing. They suffocate me.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run.

Communications 81

Communications How To Blogging Content Marketing 81

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. As the 1,969 PR entries on display at this year’s Cannes Lions showed too many ‘creative interventions’ exist only to mark-up fees. Want publicity?

Journalism 60

Journalism Wikipedia Film Interviews 60

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. Learn their approach to strategy, operations, measurement, staffing and more. The Twist Image blog is here for all of your digital marketing adventures. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

In August 1994 The News & Observer in Raleigh, North Carolina, began putting news and sports articles online on its website. Broadband internet access became a mainstream consumer proposition in 2000. Engagement with news brands online is messy and tricky to measure. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52