Remove Consumer Remove Creativity Remove Enterprise Remove International
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

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Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies; Off Script 43: Chris Forhan of Bytelion

Sword and the Script

The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. How is that line of work different your work in enterprise software sales? . CF: When I was at Vocus selling enterprise software I started having real success once I took a value-based sales approach.

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Bay Area PR Agency Panel

The Hoffman Agency

Today, he’s an AE at Edelman and specializes in Enterprise Technology, the Cannabis Industry and Startups. Hannah began her PR journey as a public relations intern. RJ began his public relations journey five years ago as a PR intern for Ubisoft. After college, Marissa began her PR journey as an intern at Praytell.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

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Breaking into B2B Tech PR

Shift Communications

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. Get to know your client’s product inside and out.

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Agency Life 101: Nicole Bestard, Account Director

Shift Communications

With two teams, I get to work on both consumer and high-tech B2B accounts. One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. It requires agility, and keeps me thinking creatively.

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