Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Looking for an agency partner that can both bring creative ideas. 5) Factually accuracy over speed of reporting. A majority (78%) of U.S.-based

Survey 102

Survey Report Media B2B 102

MaccaPR

OCTOBER 2, 2017

Rather than mere translation, I like to talk about transcreation – which means, you perform a creative transfer which takes a brand’s original marketing message that was tailored for a mostly white, middle class audience and inform it with the culture and values of another group of consumers. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. The first showcased “Impact Startups” selected by conference organizers for their adherence to some of the UN’s 17 Sustainability and Development Goals (SDGs). Impact Startup Stage. ContentMakers Stage,jkl.

Conference 36

Conference Journalism Web Comparison 36

ImPRessions - Crenshaw Communications

MAY 3, 2017

Consider panels, webinars, guest-teaching at local schools and more. For events or capturing the CEO in an interview, try VSCO for professional editing and filters for IoS and Android. Everything about a relationship changes when you get off the conference call and out of the office. Embrace technology and look for new tools.

Writing 149

Writing Education Pinterest Creativity 149

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

Communications Conversations

FEBRUARY 20, 2018

For instance, when “#MNnice and “#NiceOff” started trending (as a challenge for local brands and businesses to welcome folks to the Bold North—a.k.a. Something our entire team is so great at is thinking creatively, yet in a nimble, agile way. To be completely transparent, there wasn’t a ton of pre-planning beyond that.

Social Media 76

Social Media Media Video Trends 76

Karen Freberg

DECEMBER 4, 2017

Ultimately, the Live Creator Kit is a must have when you go and have live video sessions.These could be interviews, exclusive pieces of content for your audience on FB, behind the scene’s features at events, giveaways and announcements, etc. The possibilities are endless. Sponsorship Opportunities.

Education 42

Education Facebook Video Social Media 42

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. Start with a creative content mix. Break a long-form piece into a blog series, or break an in-depth interview into more digestible sound bites and quotes to pepper throughout collateral. Which pieces of the story may be missing?

Pinterest 40

Pinterest Community Data Mobile 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. While I have great respect for these two organizations, they are not local to my search.

Google 101

Google Nonprofit Engineering SEO 101

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Will you hold an external or internal press conference? Your crisis command centre can be a meeting room or office on your premises or an off-site location such as a nearby hotel or conference centre.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). I’m learning to be both more creative and more analytical—and those skills can overlap (left brain, right brain). She’s a life-long learner (see–pursuing advanced degree). Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

Social Media 89

Social Media Media Facebook Twitter 89

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Brown participated in the past three PRSSA regional conferences in Baton Rouge, Nashville and Tuscaloosa representing the USM PRSSA chapter and expanding her professional network. She manages a staff of 13 individuals and provides the final approval for all creative content.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

DECEMBER 13, 2010

It seems some of our local media can’t even do that. Image: Peter Lee via Flickr, Creative Commons Thanks so much for stopping by WUL! It’s almost as if they’re waiting, just waiting for something to go wrong. So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# Bah, humbug.

Media 89

Media Facebook Twitter Film 89

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Get creative with thought leadership. Get creative with thought leadership. Educate your target audience. Showcase your expertise by offering workshops, webinars, or seminars.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

wiredPRworks

OCTOBER 9, 2021

Gratitude, nature, creativity, and music do the trick. I’ve made conference calls from quiet laundry rooms, written blog posts in local libraries, and managed interviews [with a driver] on busy expressways. To check speaking availability or set up a media interview, please email hello @BarbaraRozgonyi.com.

How To 98

How To Social Media LinkedIn Instagram 98

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school.

How To 116

How To Film Agency Corporate 116

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. You do need the storytelling, relationship building, creative and analytical skills. A fast paced event with four inspiring speakers and a lively audience. Here’s what’s next. It started as these things often do as a discussion on social media.

Google 119

Google Data Government Social Media 119

Maxim Behar

FEBRUARY 14, 2023

Behar expressed his opinion of the bright future of the Bulgarian town, which with the great effort from the local people, businesses and authorities is evolving at never seen before fast rates. The one and only dancing ensemble of such class - so professional, motivated, and creative, total cultural treasure. Host: Yes, “Alcomet” AD.

Local 59

Local Meeting Agriculture Newspapers 59

PR Conversations

JUNE 3, 2016

I’m not into the details – I love the big idea, the creative problem solving and the community engagement but when it comes to implementing the nuts and bolts of a campaign, I just want someone else to sort it out. Give me the opportunity to set objectives and steer the creative and I’m in my element. Why do you work in PR?

Government 40

Government Social Media Local Corporate 40

PR Conversations

MAY 9, 2017

Understanding the social, economic, and political environment around you is crucial, so staying current on local, national, and global events is essential to me. I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences. Which PR club, association or tribes do you belong to—and why?

Energy 53

Energy Measurement Internal International 53

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England.

Film 40

Film Creativity Newspapers Internal 40

Waxing UnLyrical

DECEMBER 9, 2010

Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. And of course, it worked. Does our video have the makings of a viral video? Keep it as simple as possible.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

OCTOBER 25, 2010

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? I say “among many other things,&# because October can be associated with so many other colors. These fine folk did: Jan.

Twitter 99

Twitter Measurement Facebook Blogging 99

Beyond PR

AUGUST 5, 2016

However, while the primary focus was to nominate their candidates, the conventions’ other elements closely mirrored more traditional industry events and conferences. It was also an honor to see one of the nation’s top political reporters, Bob Schieffer, who sat down for a live interview with CBS Radio News. Jump into the conversation.

Marketing 40

Marketing Interviews Creativity Groups 40