Critical Mention

SEPTEMBER 19, 2018

Whether you’re a Fortune 500 company or a one-person operation, if you don’t know what’s going on with your competition, how do you begin to keep up? Media monitoring has become an excellent way for companies to track coverage, interact with their customers and target a specific audience.

How To 61

How To Media Crisis Crisis Management 61

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we T ake the complaint and your response offline, where your company can resolve the issue in a way that can’t be shared with 50 million others. were.talking about booties that day.”

Instagram 98

Instagram Crisis Local Privacy 98

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. For decades a company called Curtis Designs created a handmade packraft called the “Curtis Raft.” Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Shift Communications

JANUARY 26, 2015

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. Is it the right choice for your company? Edison Research’s report also discovered that for those who listen to podcasts, they listen to podcasts more than any other form of audio, including AM/FM radio and owned music.

Radio 60

Radio Viral Content Marketing Study 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. We’re so glad everyone is talking about our water!,” 2 - Surprise! 2 - Surprise!

Marketing 78

Marketing Viral Consumer Agency 78

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Of course, we all make exceptions when the chief marketing officer of a Fortune 100 company invites us to connect with her.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. We’re so glad everyone is talking about our water!,” 2 - Surprise! 2 - Surprise!

Marketing 48

Marketing Viral Consumer Agency 48

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

Mark My Words

APRIL 26, 2022

After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. . Mail Online. Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

Cision

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Implement viral marketing tactics. Remember Blockbuster and Kodak? You have heard about them.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

AUGUST 11, 2020

In the business press world that I work in, the vast majority of reporters are objective and unbiased, and even those who let some bias show at times (often, a bias against ‘the rich’ or against a big, successful company) are usually pretty limited in how it shows. Whether delivered via radio TV or online. Experience matters.

Survey 158

Survey Data Media Ethics 158

NewsWhip

NOVEMBER 11, 2021

That happened this week with NFL star Aaron Rodgers, who tested positive for Covid-19 and eventually revealed that he had not taken the vaccine during a controversial radio show in which he criticized the media and the ‘woke mob’. If you expand our Timeline to focus on public interest, here’s what it looks like before the radio interview.

Reputation 78

Reputation Brand Branding Reddit 78

5W PR

AUGUST 12, 2020

For all these scenarios, companies should have an effective internal communication strategy. Noting that companies have a diversity of employees, healthcare communication pros should develop multigenerational internal communication strategies. Companies cannot afford to leave these questions unanswered.

Healthcare 88

Healthcare Strategy Communications Policies 88

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra.

Film 48

Film Marketing YouTube Advertising 48

MaccaPR

NOVEMBER 30, 2017

You want hard number ROI for something as ephemeral as a promotion involving an inanimate statue that called attention to gender imbalance within publicly-traded companies? Although denying the charges, State Street’s settlement suggested irony at best, hypocrisy at worst for a company originally praised by. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. I mean, how many companies offer this? These are the giants that so often demand the attention and set the agendas of business press. Sarah Babbit.

Strategy 60

Strategy Print Insurance Insurance 60

The Stalwart Blog

APRIL 26, 2020

I was the marketing director for a software company and hung up my own shingle about 13 years ago. I listen to a few radio stations throughout the day, and they always do this. I’ve even heard of news radio programs where they post the stuff on their website to get people to go to their website. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.

Real Estate 57

Real Estate How To Web Case Study 57

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] Themes in Growth Hacking.

Marketing 28

Marketing Employee Wikipedia Data 28

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Enter digital PR. Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

Where the Fishermen Ain't

DECEMBER 21, 2013

One afternoon as an undergrad at Saint Mary’s College of California, I was racing to the campus radio station where I was running late for my afternoon air-shift. As I turned the corner, I overheard the wonderful Brother Ray Berta ( RIP ) regaling one student with his latest big idea at the intersection of mass media and culture.

Film 43

Film Viral Radio Social Media 43

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. It drives up to 20 percent of traffic to news sites, according to figures from the analytics company SimpleReach. billion people — logging on at least monthly. billion people — logging on at least monthly.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. It drives up to 20 percent of traffic to news sites, according to figures from the analytics company SimpleReach. billion people — logging on at least monthly. billion people — logging on at least monthly.

Media 28

Media Mobile Pinterest Journalism 28

NewsWhip

MAY 27, 2021

We transitioned into a health innovation company. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. And, probably for the first time, we’re now seeing pharma companies are becoming pop culture history. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52