ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. Smart companies recognize they need to be seen as great places to work as well as great brands. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Enlightened companies are well aware of the giving power of millennials.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

APRIL 7, 2020

Based on surveys conducted on March 6–10 in 10 countries, the research shows the following: Employees trust employer communications. 19, found that employees trust their employers far more than they trust governments or news media. Employees expect frequent updates. Edelman’s 2020 Trust Barometer, published on Jan.

Crisis 152

Crisis Company Communications Government 152

ImPRessions - Crenshaw Communications

MARCH 8, 2023

But sometimes, good companies have to share bad news. The last six months have seen waves of staff reduction announcements at major tech companies, despite record-low unemployment levels. What can smaller companies learn from these announcements? For most corporations, it’s best not to drag out such plans.

Employee 182

Employee Viral Twitter Corporate 182

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

Reputation 52

Reputation Company How To Employee 52

PRSay

JULY 6, 2021

It takes a specific type of person to succeed — to thrive — inside your company, doesn’t it? Every company has one, whether it was built intentionally or not. It’s the reputation your company has as an employer. Your corporate brand. Your Culture: What it’s like to work at your company. You feel it.

Brand 179

Brand Branding Employee How To 179

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. By doing so, employees will relate. Sharpen the focus.

Employee 197

Employee Leadership System Corporate 197

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. Translation: Times are good to be an employee. Translation: Times are good to be a GOOD employee.

Training 60

Training Employee Company Analytics 60

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Dove’s video shows a surprising number of women entering through the “Average” door. Make It An Experience.

Corporate 116

Corporate Retail Policies Employee 116

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units.

Employee 88

Employee Real Estate Video Internal 88

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. At these events, companies will debut new products and get the chance to tell their stories. A good training program will help presenters improve their skills.

Training 103

Training Conference Technology Meeting 103

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Employee evangelists are made, not born. Guest Post by Laurel Kennedy. A Reason to Speak. Messages to Share.

Employee 70

Employee Crisis Corporate Social Media 70

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. PR Readiness.

Communications 130

Communications Social Media Employee Crisis 130

5W PR

MAY 7, 2018

Whether it’s through social media, instant messaging, video chat, or phone, the key to better corporate communication in the workplace is knowing how to set a standard for consistent and clear conversations. With that in mind, here are five things to know about corporate communications: 1.There Words Matter.

Corporate 60

Corporate Communications Employee Training 60

5W PR

MARCH 15, 2023

However, it can be challenging to keep content fresh and engaging when a company isn’t actively updating or releasing products. By encouraging customers to share their experiences with the brand, companies can showcase real-life examples of how their products or services are being used.

Social Media 88

Social Media Media Education Survey 88

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s not about the logo. ” I tend to agree.

Brand 284

Brand Branding Small Business Retail 284

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. bg What social benefits are included in the company's package? Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team.

Groups 105

Groups Communications System Employee 105

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again, albeit with a little more sincerity – and then apologizes again, again, and again – the business missed its shot at its first apologetic impression. Why does this happen?

Corporate 83

Corporate Airlines How To Crisis 83

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Reputation Us

OCTOBER 12, 2015

One of the most overlooked types of communications for companies is addressing their internal audience. Across the board, whether a financial services company or a healthcare clinic, communication from the top down regarding company direction or news items could be stronger. WHAT to communicate? WHEN to communicate?

Employee 60

Employee Communications Public Affairs Internal 60

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. These include videos, webinars, podcasts, articles, and social media posts.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Communications Conversations

NOVEMBER 9, 2015

Five to six years ago, one of the big conversations you heard a lot about was around how many companies were blocking Facebook at work. And then, companies got smarter (well, most companies, at least), and they started opening up social media usage at work. I know companies have security concerns. There was outrage.

Employee 60

Employee Tools Corporate Google 60

The Stalwart Blog

MARCH 5, 2020

Tell us a little bit about Flexible Work Solutions, which is your company, how you got into that, and how you help organizations. Joanie Connell: Well, Flexible Work Solutions focuses on attracting, retaining, and developing employees, leaders mostly. Thank you so much. Interviewer: Absolutely. Thanks so much for your time.

Interviews 107

Interviews Video Communications Leadership 107

PRSay

OCTOBER 22, 2021

The company’s communications team found itself pivoting into crisis mode. Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. This was a scenario that was unimaginable,” said panelist Trebor Banstetter, director of corporate communications for Atlanta-based Delta Air Lines. “I

Crisis 78

Crisis Airlines Travel Internal 78

Sword and the Script

MAY 29, 2018

6) “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises or public perception, motivating employees, communicating mission, vision and values to all stakeholders, including employees, customers, stockholders. 7) “It’s a foundational necessity.

Corporate 77

Corporate Communications Survey Employee 77

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. What, if anything, can a PR or corporate communications expert do to turn things around? And Uber’s not alone in grappling with the impact of information supplied by its own employees. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 156

Internal International Communications Employee 156

Communications Conversations

NOVEMBER 19, 2021

However, as more execs started using LinkedIn as a tool to reach employees, customers and prospects, one theme started to emerge: These execs were just mouthpieces for the company. But execs seem to be missing the point: We don’t want corporate statements from you on LinkedIn. We want authenticity. It may not feel natural.

LinkedIn 88

LinkedIn Employee Airlines Corporate 88

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. I think this video speaks for the impact it had on attendees. It happens via video. Would that have legs? It happens via visuals.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Will it help us to listen better to employees?

Employee 103

Employee Communications Internal International 103

NewsWhip

SEPTEMBER 14, 2023

Interestingly, as this is based on a search for Fortune 100 companies, which Mattel is not, the article only made it into our analysis due to the fact it was compared to some Disney properties, but that doesn’t make it any less striking. It’s worth stepping back and looking at just how much of a cultural event the movie has been.

Brand 78

Brand Branding Viral Apparel 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. The New York Times Digital Archives.

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

FEBRUARY 22, 2018

A company that takes the time to define and shape culture and values is one that employees are proud to work in. Companies with strong culture can, in fact, reduce job turnover. Studies show that organizations with high company culture have just 13.9 percent turnover whereas others with low company cultures have 48.4

Company 70

Company How To Employee Resources 70

5W PR

JULY 27, 2020

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. It was viewed as a novel way to keep score and get more frequent feedback from employees. A different survey by TalentLMS said most employees like gamification. Gamification Today.

Exercises 97

Exercises Software Employee Training 97

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. Several factors determine how the public will receive a video/interview apology. A good apology can actually be turned into an advantage for a company. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S.

Interviews 170

Interviews Media Training Training Video 170