ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

5W PR

JANUARY 26, 2024

Influencer relationships involve ongoing engagement, effective communication, and shared values, creating a symbiotic alliance that resonates with the influencer’s audience. Access to target audiences Influencers have established communities of engaged followers that align with specific demographics or interests.

Social Media 78

Social Media Media Storytelling Creativity 78

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis.

Storytelling 60

Storytelling Tourism Travel Local 60

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. The LUbrary is a resource for the community, funded by the community. Dynamic Duo.

Brand 306

Brand Branding Storytelling Resources 306

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

5W PR

MARCH 4, 2024

Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Showcase real traveler experiences through user-generated content, influencer partnerships , and immersive formats like vlogs or 360° videos. Community Organize online or offline events like travel meetups, photo contests, or volunteer trips.

Travel 78

Travel Consumer Strategy Tourism 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level.

How To 78

How To Resources Storytelling Community 78

5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

Waxing UnLyrical

JANUARY 23, 2012

As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video ) to tell its story. You can see some of the great efforts and content shared by the community here. What do Rapha and the Festive 500 teach brands about storytelling and doing it better?

Storytelling 68

Storytelling Community Video Interviews 68

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

Onclusive

AUGUST 22, 2017

Multimedia Development & Visual Storytelling. Social Media & Community Management. Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

FEBRUARY 19, 2024

Offer apps, guides, or online communities to support their progress. Building a community Humans are social creatures, and consumer health marketing should consider that. Let the community be a source of inspiration and motivation. Sometimes it’s best to let the customers be the storytellers.

Consumer 78

Consumer Industry Brand Branding 78

Deirdre Breakenridge

MARCH 5, 2019

ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What one word would you use to describe the state of the current PR/communications curriculum and why? What do communicators need to know when it comes to AI?

Communications 208

Communications Analytics Social Media Media Training 208

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. This new feature is actually in competition with TikTok as it offers similar video creation capabilities. .

B2B 405

B2B Social Media Media Instagram 405

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Storytelling is the underlining theme for social media pros. More dog videos, please! Agility. .

Social Media 174

Social Media Media Analytics Data 174

PRSay

OCTOBER 12, 2018

When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand. ” — Stella Low, vice president of communications, Dell.

Conference 109

Conference Internal International Storytelling 109

Buchanan PR

NOVEMBER 29, 2023

Leveraging User-Generated Content PR professionals understand the power of authentic storytelling, and social commerce provides an ideal platform for leveraging user-generated content (UGC). Businesses can encourage customers to share their experiences through photos, videos and reviews, creating a dynamic narrative around their products.

Social Media 79

Social Media YouTube Instagram Trends 79

PRSay

MAY 4, 2022

The family owns a fishing business and its members are leaders of their community. PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. Deaf people like us are part of society.

Film 155

Film Communications Media Interviews 155

Sword and the Script

JULY 7, 2015

Fill up an article, video or presentation with compelling statistics and a few stories to go along with it – and people won’t recall the statistics, but they will remember the stories. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. In fact, we might be dumber for the consumption.

Storytelling 60

Storytelling Film Interviews Policies 60

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. This could be a great way for storytellers to communicate their messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Beyond PR

MARCH 4, 2016

These days, most of us walk around with an HD video camera in our pocket. Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. Orient Yourself.

Mobile 73

Mobile Video Interviews Film 73

PRSay

APRIL 7, 2021

Another assault was also captured on video on a New York City subway train as an Asian American man was assaulted to the point of unconsciousness. Seeing these acts against other members of the Asian American and Pacific Islander community (AAPI), which I am a part of, both saddens and infuriates me.

Community 147

Community Training Education Television 147

Wadds Inc.

OCTOBER 9, 2022

In practice that means operating the business to support our family, working with people that inspire us where we can make a difference and investing in projects in our communities aligned to our values. It’s one of the original forms of regenerative business models. You can read our manifesto on our website.

Creativity 98

Creativity Policies Mobile Storytelling 98

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. This can include blog articles and videos. They can also help in creating a sense of community. Brands should focus on highlighting the delicious flavors.

Marketing 88

Marketing Consumer Education Retail 88

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. What : Netflix is an extraordinarily influential player in the video content world. They gather invaluable behavioral insights by using the data they gather from their community of users as they interact with the extensive world of Netflix content. How do they do it?

Storytelling 63

Storytelling B2B Content Marketing Data 63

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. 4) To survive the future, we must go back to what has worked in the past: caring and community. Prefer your recap in video format?

Media 120

Media Storytelling Content Marketing Journalism 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Fast forward to today. Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Brand 78

Brand Branding How To Analytics 78

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. As a PR pro, you must have heard a thousand times about emotional storytelling. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Beyond PR

AUGUST 11, 2016

Individual photos and video, each up to 10 seconds long, can be pieced together in sequential order to form a multi-part story. Build suspense by posing a question and spreading hints over a few pictures or video snaps before the answer’s big reveal. Rapid fire Q&A sessions can be an exciting way to use Snapchat video.

Storytelling 40

Storytelling Brand Branding Journalism 40

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. It will be even better if those voices are your friends, family, and community. Storytelling is the key.

Advertising 190

Advertising Advertising Radio Television 190

Konnect Agency

MAY 11, 2023

Known for its short-form videos, catchy challenges, and endless entertainment, TikTok has become a cultural phenomenon. Unlike platforms like TikTok with vertical video scrolling, Lemon8 sets itself apart by focusing on specific topics that resonate deeply with users. Lemon8 is a social media platform designed specifically for Gen Z.

Social Media 52

Social Media Agency Media Mobile 52

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences.

Brand 56

Brand Branding Instagram Community 56

Prohibition

JUNE 27, 2023

Leading luxury brands like Gucci, Louis Vuitton, Burberry, and Alice + Olivia have embraced this strategy and effectively communicate with their audience through their TikTok brand accounts. Branded Augmented Reality (AR) features allow companies to create custom filters, lenses, or stickers that users can incorporate into their videos.

Brand 71

Brand Branding Marketing Fashion 71