Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). And, she was doing it all at her very first trade show experience.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 66

B2B Creativity Film Trade Shows 66

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. Look into colleges, not-for-profits and community organizations to start. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. Don’t hold out for the keynote. . But don’t stop there.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 103

Media Advertising Advertising Print 103

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Konnect Agency

OCTOBER 18, 2019

Just as traditional publishing advanced decades ago, the digital marketing world is following a similar trajectory of rapid evolution. Sharing daily stories, whether created in-house or by users, is a vital component of social media marketing strategy that offer followers a behind-the-scenes glimpse at a brand, product value and benefits.

Social Media 56

Social Media Marketing Media Trade Shows 56

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. These platforms show the best return on investment for social ad spend according to B2B marketers.

B2B 60

B2B Facebook Marketing Social Media 60

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. source: wikipedia. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. The post What is the High Point Market?

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Learn more about Cleveland’s HUG and how you can become a member here.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value.

Strategy 258

Strategy Trade Shows Case Study Course 258

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. While there are many types of influential personas — and quite a bit of debate amongst marketers about who technically fits under the “influencer” umbrella — there are a few groups that stand out.

Marketing 45

Marketing Trade Shows Local B2B 45

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. “I I was really able to get my hands dirty and sink my teeth into creating the role.”.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. What digital trends are you seeing within the Indie Beauty Space and from brands at this year’s show?

Trends 94

Trends Trade Shows Community Instagram 94

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Flack's Revenge

MARCH 12, 2015

I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. A PR Week story, also shared by Judy, tried to gauge the reaction from the PR community. ” I pressed him further, and he responded with the trade shows and industry associations. Houston, we Have a Problem. The reason?

B2B 120

B2B Trade Shows Enterprise Banking 120

The Hoffman Agency

MARCH 6, 2024

This is typically driven by where an organization is headquartered and can, when not carefully managed, mean two things: Initiatives become ethnocentric: In other words, inclusion efforts are seen and celebrated through a single cultural lens, neglecting to take into account nuances from other markets around the world. Localization is key.

Handbook 36

Handbook Trade Shows Employee Local 36

Rock the Status Quo

MAY 18, 2015

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. You want to identify other vertical markets that are likely to need that software.

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

FEBRUARY 27, 2018

Whether you’re in sales or marketing, that’s a scary idea, because it means your opportunities to influence the decision process is reduced to content. The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. billion in purchases.

B2B 67

B2B Trade Shows Survey Study 67

Shift Communications

FEBRUARY 17, 2015

Typically, this type of visual content is more broadly shared within social communities – a win-win all around. Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. The key to any communications strategy is long-term planning. Start here. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show.

Social Media 40

Social Media Trade Shows How To Media 40

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening.

B2B 68

B2B Measurement Blogging Community 68

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. Do the new automaker players that are moving into the market know you?

Automotive 69

Automotive Technology Engineering Trade Shows 69

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Jack of all trades. Communications is not the major focus. Broader remit.

Communications 126

Communications Crisis Internal International 126

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Writing press releases is also a cost-effective marketing strategy. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. Community Involvement. Don’t let it come to that!

Small Business 63

Small Business How To Writing Conference 63

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 78

B2B Media eBook Interviews 78

Landis PR

JANUARY 3, 2022

Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. Robert Bauer, Managing Partner, accelent communications , Vienna, Austria. “We

Trends 52

Trends Trade Shows Agency Communications 52

Prohibition

JANUARY 3, 2017

51 Live video has become an emerging market within social media, with a high percentage of influencers and brands joining the cause. I will certainly be using it for some of our bigger brands next year. Related Posts Is live broadcasting taking over social media?

Twitter 48

Twitter Social Media Trade Shows Video 48

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. All markets are not created equal. You may reside in a market with low price points for your services. Be strategic when expanding your service area by focusing on a single market or industry.

Local 41

Local How To Skype Trade Shows 41

Beyond PR

AUGUST 22, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. However, you will naturally rise in the ranks if you authentically engage with your community and consistently deliver value.

Strategy 74

Strategy Trade Shows Case Study Course 74

ReimaginePR

SEPTEMBER 5, 2016

This way, you’ll start to build your community where it counts: on your blog. You own your blog, making it crucial to draw your followers back to your blog. You can tease your content on a social media post, and then link back your blog. Diversify Your Blog Content. Blogs don’t have to be filled with just one type of content.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

NOVEMBER 30, 2021

This effectively takes a substantial portion of the sales discovery and problem identification process out of the hands of sales – and squarely into the purview of B2B marketing. This could have a significant effect on lead conversion and the handoff between sales and marketing. B2B buyers require an omnichannel marketing approach.

B2B 100

B2B Trade Shows Survey Study 100